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Diana Woodburn, Chairman of the Association for Key Account Management, shares her insights about Key Account Management (AKAM) which she has learnt from over 20 years in the field.

Toni Allen of the Institution of Engineering and Technology (IET) describes what it means to be an ally, how the IET is nurturing the next generation of talent, and what employers can do to build an inclusive future.

Tiffani Bova, author and global growth and innovation evangelist at Salesforce, joined us for an episode of the ABM podcast and shared her thoughts on why all marketers should sit in on sales conversations if they want to show they truly care about the customer.

Microsoft's Christina Leimoni is blazing a trail as one of the few openly gay, female execs in the technology industry – not to mention in Greece, her home country.

Phil Crompton, a 40-year IBM veteran, shares the two-year transformational journey he's led to build out their program office, develop talent with career pathways, and embed a program across the globe.

Irina Velkova, Associate Director, Grant Thornton, discusses why education and culture paves the way for diversity; and the importance of staying grounded as a leader.

Trends aren’t an indicator of what you should be doing, but what you shouldn’t be doing – if you want to make an impact, that is.

Accenture's Suzanne Randall shares her ancestors' fight to stay true to their identity against all odds, and how this shaped her life and work

Competitive Intelligence expert Andy Reid describes how his team has helped Epicor achieve a competitive edge using deep market insight.

Microsoft's Sydne Mullings reveals how to drive “beautiful” customer outcomes, initiate business change, and transform the marketing function.

Episode 1 of the Breaking the Bias podcast looks at workplace bias and how leaders can transform their teams by celebrating difference

Infosys's Navin Rammohan explains why hiring for attitude and diverse experience is key when building a successful ABM team

Martin Smith, Adobe’s Head of Partner Marketing, EMEA, discusses the ups and downs of partner marketing and how to avoid common pitfalls.

Where do you think marketing is increasing its value to the business? Three top marketing superstars share their thoughts.

Arvato's Will Green discusses the evolution of Key Account Management in the business and how to build a world-class key account program.

James Cardew, Head of Marketing and Client Experience, Europe and Asia at Capital Group, discusses the data trap, the stakeholder CMOs must impress, and the importance of a “pre-mortem”.

McKinsey's Liz Harrison joins Alisha on the ABM podcast for a Q&A on sales enablement in a world of digital selling.

Senior Director of Modern Marketing at Oracle discusses how Oracle are closing the skill gap, training and enabling marketeers in Account-Based Marketing.

A decade at the forefront of ABM. Momentum is celebrating a big milestone this month: it’s officially our tenth birthday.

State Street's Katherine Lucas shares her advice for gaining and maintaining first mover advantage based on her experience of launching AlphaTM, building the global messaging and leading the go-to-market strategy.

Dell Technology's Steve Goddard talks of the evolution of ABM at Dell and the importance of focusing on business outcomes rather than products and solutions.

Executive marketing is on the rise but what advantages does it bring and why are marketers starting to prioritize it? Samara Donald, Head of Global Executive Marketing at AWS, explains why...

How do you establish ABE as a known discipline within an organization that has no prior experience? Hear from S&P's Amie Stankiste.

Head of Global Account-Based Marketing at Qlik, Nancy Carlyle, tells us why co-creating marketing with customers is the future for ABM.