Sharpen your client focus for market-beating growth

Combine survey-driven research and expert interviews for compelling, timely stories that engage audiences and support business objectives.

Thought leadership builds reputation, enhances engagement, and supports the buying journey. Our approach ensures you put the full force of your entire organization into building reputation in the clients that matter, from thought leadership strategy through to implementation. 

We provide the strategic guidance to establish a client-centric approach to thought leadership. We design thought leadership programs to build reputation, drive innovation, and help clients address significant challenges and opportunities.  

  • 87%

    of senior executives say thought leadership is important or critical when assessing a new advisor or solutions provider.

  • 98%

    of marketers say that thought leadership has contributed to revenue over the last 12 months.

We will work with you to assess your current approach to thought leadership, and establish a framework to develop organization-wide capabilities. We help you to achieve your business objectives by deeply understanding your operational environment, challenges, and strategic actions. 

Our methodology combines survey-driven research and expert interviews to gather valuable insights from senior executives, peers, clients, and consumers. We transform data into compelling, provocative, and timely stories to captivate and engage target audiences. 

Thought leadership is the catalyst for building a strong reputation. It enhances your profile, engages clients, and supports them through every stage of the buying process. Our flagship reports will form the centerpiece of a unique and memorable campaign, while segmented survey data will enable the creation of personalized and highly relevant content.

Successful thought leadership requires collective effort. We provide learning solutions and tools to make it easy for your entire organization to promote and activate thought leadership initiatives, maximizing their reach and impact.

  • MHR grey

    Successfully relaunching People First was a vital part of MHR’s growth strategy. Momentum's approach allowed us to address multiple objectives – internal education, thought leadership,  and sales enablement – in an integrated way, enabling us to achieve a huge amount in a short space of time.

    Anton Roe

    CEO, MHR

  • Microsoft grey

    One of the biggest successes we've had is our partnership with Momentum. In particular, the thought process around the materials that we build together and the insights that we deliver back into the account team, again and again, have driven such incredible impact.

    Carrie Holmes

    Director of Marketing, Strategic Accounts, Microsoft 

  • Statestreet grey

    Ultimately, it comes down to the impressive team that gave us the confidence. This is truly outstanding work by Momentum.

    Iulia Balan

    Managing Director, Head of Product and Account-Based Marketing, State Street 

  • VMware grey

    There are a lot of overnight ABM experts in the industry right now and it short changes the extensive work your subject matter experts have done to understand, strategize, build, execute, and measure ABM programs at scale.

    Christian Lowery

    Global Head of Account-Based Marketing, VMware

  • I truly appreciate your guidance and support with this ABM plan. I’ve enjoyed learning more about modern ABM techniques and how they can be applied to support our business growth.

Momentum Pulse

Sign up to our newsletter

A monthly dose of high-impact insights on how to sharpen your client focus for sustained growth.