Drive innovation and build reputation

Our thought leadership practice empowers businesses to establish a distinct voice in their market, driving client-led growth and enhancing overall reputation. By combining survey-driven research with expert interviews, we craft compelling and timely narratives that engage key audiences and support your business objectives.

Thought leadership is not just about sharing ideas; it's a powerful tool for building your reputation and enhancing client engagement throughout the buying journey. Our approach ensures that you leverage the full force of your organization to establish credibility with the clients that matter most. From strategy development through to implementation, we are with you every step of the way.

We provide strategic guidance to create a client-centric approach to thought leadership. Our programs are designed to drive innovation, address significant challenges, and seize opportunities within your industry. Through ideation and whitespace mapping, original research, and narrative development, we help you articulate your insights in a way that resonates deeply with stakeholders.

Partner with us to elevate your thought leadership initiatives, build trust among key stakeholders, and unlock the potential for sustained growth.

87%
of senior executives say thought leadership is important or critical when assessing a new advisor or solutions provider.
98%
of marketers say that thought leadership has contributed to revenue over the last 12 months.

We help businesses identify and explore thought leadership strategies through ideation and whitespace mapping, enabling them to stay ahead of market trends and client demands.

Our thought leadership research delivers unique insights that position companies as industry leaders, sparking conversations that drive client engagement.

We utilize data analysis and proprietary modeling tools to deliver actionable insights, helping firms benchmark performance and make informed decisions.

We craft compelling thought leadership narratives and curate content that resonates with target audiences, establishing firms as trusted authorities in their field.

Our coaching services help executives and teams refine their thought leadership approach, ensuring they deliver impactful and authentic insights that inspire trust.

We support the translation of thought leadership into actionable business development campaigns, driving engagement with key clients and expanding market presence.

Major account sales is quite a brutal environment, and often people get fairly overwhelmed by that. I was prepared to let them work with me directly with account teams.

Michael Avis
Senior Director, EMEA Marketing, Oracle
It's a combination of the long haul and sometimes the short-term opportunities that come up. And we found that Momentum can help us enormously in both those scenarios, that's where the strength really comes from, it's being a specialist.

Michael Avis
Senior Director, EMEA Marketing, Oracle
This program has been game-changing, completely turning around the CIO’s view of how VMware can support them.

VMware marketing team
Momentum understands what it actually takes to deliver an integrated go-to-market strategy, and their ability to engage with all of the stakeholders in our business to drive things forward really sets them apart.

Sam Hoyland
Head of Group Enterprise Marketing, Vodafone
We get a partner that we can trust. Because in key accounts, it's commercially sensitive, it's really very sensitive from a relationship point of view between Oracle and its most important customers.

Michael Avis
Senior Director, EMEA Marketing, Oracle

Momentum Pulse

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Drive innovation and build reputation

Ideation and whitespace mapping

Original thought leadership research

Data analysis, proprietary modeling, and benchmark tools

Narrative development and content curation

Thought leadership coaching

Campaign and business development outputs

Major account sales is quite a brutal environment, and often people get fairly overwhelmed by that. I was prepared to let them work with me directly with account teams.

It's a combination of the long haul and sometimes the short-term opportunities that come up. And we found that Momentum can help us enormously in both those scenarios, that's where the strength really comes from, it's being a specialist.

This program has been game-changing, completely turning around the CIO’s view of how VMware can support them.

Momentum understands what it actually takes to deliver an integrated go-to-market strategy, and their ability to engage with all of the stakeholders in our business to drive things forward really sets them apart.

We get a partner that we can trust. Because in key accounts, it's commercially sensitive, it's really very sensitive from a relationship point of view between Oracle and its most important customers.

Momentum Pulse