Sharpen your client focus for market-beating growth

Combine survey-driven research and expert interviews for compelling, timely stories that engage audiences and support business objectives.

Thought leadership builds reputation, enhances engagement, and supports the buying journey. Our approach ensures you put the full force of your entire organization into building reputation in the clients that matter, from thought leadership strategy through to implementation.

We provide the strategic guidance to establish a client-centric approach to thought leadership. We design thought leadership programs to build reputation, drive innovation, and help clients address significant challenges and opportunities.

87%
of senior executives say thought leadership is important or critical when assessing a new advisor or solutions provider.
98%
of marketers say that thought leadership has contributed to revenue over the last 12 months.

We will work with you to assess your current approach to thought leadership, and establish a framework to develop organization-wide capabilities. We help you to achieve your business objectives by deeply understanding your operational environment, challenges, and strategic actions.

Our methodology combines survey-driven research and expert interviews to gather valuable insights from senior executives, peers, clients, and consumers. We transform data into compelling, provocative, and timely stories to captivate and engage target audiences.

Thought leadership is the catalyst for building a strong reputation. It enhances your profile, engages clients, and supports them through every stage of the buying process. Our flagship reports will form the centerpiece of a unique and memorable campaign, while segmented survey data will enable the creation of personalized and highly relevant content.

Successful thought leadership requires collective effort. We provide learning solutions and tools to make it easy for your entire organization to promote and activate thought leadership initiatives, maximizing their reach and impact.

Successfully relaunching People First was a vital part of MHR’s growth strategy. The results so far have been very positive. Momentum has allowed us to address multiple objectives.

Anton Roe
CEO, MHR
Lyndon and her team’s insight, vision, and laser focus on strategy execution in aligning customer executives meant we delivered our unique value proposition concisely and consistently to get a record-breaking business transformation deal over the line. She codifies that experience in this book and provides you with a step-by-step guide in how to inspire customers.

Ada Guan
Chief Executive Officer, Rich Data Co
I knew we had a hit on our hands when the CEO of a multi-billion-pound organisation started waving the document at Michael Dell during a Zoom call.

Elliot Young
Chief Technology Officer, Dell Technologies
We get a partner that we can trust. Because in key accounts, it's commercially sensitive, it's really very sensitive from a relationship point of view between Oracle and its most important customers.

Michael Avis
Senior Director, EMEA Marketing, Oracle
Major account sales is quite a brutal environment, and often people get fairly overwhelmed by that. I was prepared to let them work with me directly with account teams.

Michael Avis
Senior Director, EMEA Marketing, Oracle

Momentum Pulse

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Sharpen your client focus for market-beating growth

Strategy

Research & planning

Thought leadership campaigns

Thought leadership enablement

Successfully relaunching People First was a vital part of MHR’s growth strategy. The results so far have been very positive. Momentum has allowed us to address multiple objectives.

I knew we had a hit on our hands when the CEO of a multi-billion-pound organisation started waving the document at Michael Dell during a Zoom call.

We get a partner that we can trust. Because in key accounts, it's commercially sensitive, it's really very sensitive from a relationship point of view between Oracle and its most important customers.

Major account sales is quite a brutal environment, and often people get fairly overwhelmed by that. I was prepared to let them work with me directly with account teams.

Momentum Pulse

Sharpen your client focus for market-beating growth

Strategy

Research & planning

Thought leadership campaigns

Thought leadership enablement

Successfully relaunching People First was a vital part of MHR’s growth strategy. The results so far have been very positive. Momentum has allowed us to address multiple objectives.

I knew we had a hit on our hands when the CEO of a multi-billion-pound organisation started waving the document at Michael Dell during a Zoom call.

We get a partner that we can trust. Because in key accounts, it's commercially sensitive, it's really very sensitive from a relationship point of view between Oracle and its most important customers.

Major account sales is quite a brutal environment, and often people get fairly overwhelmed by that. I was prepared to let them work with me directly with account teams.

Momentum Pulse

Successfully relaunching People First was a vital part of MHR’s growth strategy. The results so far have been very positive. Momentum has allowed us to address multiple objectives.