Sharpen your client focus for market-beating growth

Combine survey-driven research and expert interviews for compelling, timely stories that engage audiences and support business objectives.

Thought leadership builds reputation, enhances engagement, and supports the buying journey. Our approach ensures you put the full force of your entire organization into building reputation in the clients that matter, from thought leadership strategy through to implementation. 

We provide the strategic guidance to establish a client-centric approach to thought leadership. We design thought leadership programs to build reputation, drive innovation, and help clients address significant challenges and opportunities.  

  • 87%

    of senior executives say thought leadership is important or critical when assessing a new advisor or solutions provider.

  • 98%

    of marketers say that thought leadership has contributed to revenue over the last 12 months.

We will work with you to assess your current approach to thought leadership, and establish a framework to develop organization-wide capabilities. We help you to achieve your business objectives by deeply understanding your operational environment, challenges, and strategic actions. 

Our methodology combines survey-driven research and expert interviews to gather valuable insights from senior executives, peers, clients, and consumers. We transform data into compelling, provocative, and timely stories to captivate and engage target audiences. 

Thought leadership is the catalyst for building a strong reputation. It enhances your profile, engages clients, and supports them through every stage of the buying process. Our flagship reports will form the centerpiece of a unique and memorable campaign, while segmented survey data will enable the creation of personalized and highly relevant content.

Successful thought leadership requires collective effort. We provide learning solutions and tools to make it easy for your entire organization to promote and activate thought leadership initiatives, maximizing their reach and impact.

  • V Mware grey

    This program has been game-changing, completely turning around the CIO’s view of how VMware can support them.
     

    VMware marketing team

  • Core HR grey

    That speed and agility and creativity in being able to get up and running really helped.

    Gaynor Finlay, Vice President of Marketing, CoreHR

  • There are a lot of overnight ABM experts in the industry right now and it short changes the extensive work your subject matter experts have done to understand, strategize, build, execute, and measure ABM programs at scale.

    Christian Lowery, Global Head of Account-Based Marketing

    VMware

  • Statestreet grey

    We were able to pilot account-based marketing really quickly, show the value that can add, and now we're looking ahead to scale across our top business opportunities.

    Iulia Balan, Managing Director, Head of Product and Account-Based Marketing 
    State Street 

  • Statestreet grey

    We were able to partner with Momentum to quickly show the value of Account-Based Marketing, to pilot that quickly, and had a big contribution to a major business win.

    Iulia Balan, Managing Director, Head of Product and Account-Based Marketing 

    State Street 

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