Sharpen your client focus for market-beating growth

Combine survey-driven research and expert interviews for compelling, timely stories that engage audiences and support business objectives.

Thought leadership builds reputation, enhances engagement, and supports the buying journey. Our approach ensures you put the full force of your entire organization into building reputation in the clients that matter, from thought leadership strategy through to implementation. 

We provide the strategic guidance to establish a client-centric approach to thought leadership. We design thought leadership programs to build reputation, drive innovation, and help clients address significant challenges and opportunities.  

  • 87%

    of senior executives say thought leadership is important or critical when assessing a new advisor or solutions provider.

  • 98%

    of marketers say that thought leadership has contributed to revenue over the last 12 months.

We will work with you to assess your current approach to thought leadership, and establish a framework to develop organization-wide capabilities. We help you to achieve your business objectives by deeply understanding your operational environment, challenges, and strategic actions. 

Our methodology combines survey-driven research and expert interviews to gather valuable insights from senior executives, peers, clients, and consumers. We transform data into compelling, provocative, and timely stories to captivate and engage target audiences. 

Thought leadership is the catalyst for building a strong reputation. It enhances your profile, engages clients, and supports them through every stage of the buying process. Our flagship reports will form the centerpiece of a unique and memorable campaign, while segmented survey data will enable the creation of personalized and highly relevant content.

Successful thought leadership requires collective effort. We provide learning solutions and tools to make it easy for your entire organization to promote and activate thought leadership initiatives, maximizing their reach and impact.

  • Oracle grey

    Major account sales is quite a brutal environment, and often people get fairly overwhelmed by that. I was prepared to let them work with me directly with account teams.

    Michael Avis, Senior Director, EMEA Marketing, Oracle 

  • Statestreet grey

    This is truly outstanding work by Momentum.

    Hannah Grove, Chief Marketing Officer, State Street

  • Core HR grey

    The work that we have done together has really helped us elevate the position of marketing, with the board and with the wider group of JML.

    Gaynor Finlay, Vice President of Marketing, CoreHR  

  • Statestreet grey

    We were able to pilot account-based marketing really quickly, show the value that can add, and now we're looking ahead to scale across our top business opportunities.

    Iulia Balan, Managing Director, Head of Product and Account-Based Marketing 
    State Street 

  • It's an honor to work with Momentum... it puts me in a completely different league of ABM-ers

    Barka Pai, Account and Industry Marketing

    Bain & Company