Drive innovation and build reputation

Our thought leadership practice empowers businesses to establish a distinct voice in their market, driving client-led growth and enhancing overall reputation. By combining survey-driven research with expert interviews, we craft compelling and timely narratives that engage key audiences and support your business objectives.

Thought leadership is not just about sharing ideas; it's a powerful tool for building your reputation and enhancing client engagement throughout the buying journey. Our approach ensures that you leverage the full force of your organization to establish credibility with the clients that matter most. From strategy development through to implementation, we are with you every step of the way.

We provide strategic guidance to create a client-centric approach to thought leadership. Our programs are designed to drive innovation, address significant challenges, and seize opportunities within your industry. Through ideation and whitespace mapping, original research, and narrative development, we help you articulate your insights in a way that resonates deeply with stakeholders.

Partner with us to elevate your thought leadership initiatives, build trust among key stakeholders, and unlock the potential for sustained growth.

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"Absolutely fantastic to work with."

Marta Lopes, Marketing Manager, DS Smith, on working with Momentum ITSMA to push boundaries and fuel growth through thought leadership.

99%
of buyers say thought leadership is important or critical in their decision-making
66%
of buyers say they wouldn't work wth a new provider whose thought leadership was poor

We help businesses identify and explore thought leadership strategies through ideation and whitespace mapping, enabling them to stay ahead of market trends and client demands.

Our thought leadership research delivers unique insights that position companies as industry leaders, sparking conversations that drive client engagement.

We utilize data analysis and proprietary modeling tools to deliver actionable insights, helping firms benchmark performance and make informed decisions.

We craft compelling thought leadership narratives and curate content that resonates with target audiences, establishing firms as trusted authorities in their field.

Our coaching services help executives and teams refine their thought leadership approach, ensuring they deliver impactful and authentic insights that inspire trust.

We support the translation of thought leadership into actionable business development campaigns, driving engagement with key clients and expanding market presence.

Account teams and marketing teams need to work so much harder now to win revenue and gain customer trust. Given Momentum ITSMA's practice, experience, and role in pioneering ABM, this book is an essential guide for sales and marketing teams looking to grow revenue.

Matt Woodford
Business Lead, Accenture
We were able to partner with Momentum to quickly show the value of Account-Based Marketing, to pilot that quickly, and had a big contribution to a major business win.

Iulia Balan
Managing Director, Head of Product and Account-Based Marketing, State Street
Major account sales is quite a brutal environment, and often people get fairly overwhelmed by that. I was prepared to let them work with me directly with account teams.

Michael Avis
Senior Director, EMEA Marketing, Oracle
It has been a pleasure working with you and your team. I learned a lot and enjoyed the sessions! Now I will use the learnings and execute. I will definitely recommend this training.
Successfully relaunching People First was a vital part of MHR’s growth strategy. Momentum's approach allowed us to address multiple objectives – internal education, thought leadership, and sales enablement – in an integrated way, enabling us to achieve a huge amount in a short space of time.

Anton Roe
CEO, MHR

Momentum Pulse

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Drive innovation and build reputation

"Absolutely fantastic to work with."

Ideation and whitespace mapping

Original thought leadership research

Data analysis, proprietary modeling, and benchmark tools

Narrative development and content curation

Thought leadership coaching

Campaign and business development outputs

Account teams and marketing teams need to work so much harder now to win revenue and gain customer trust. Given Momentum ITSMA's practice, experience, and role in pioneering ABM, this book is an essential guide for sales and marketing teams looking to grow revenue.

We were able to partner with Momentum to quickly show the value of Account-Based Marketing, to pilot that quickly, and had a big contribution to a major business win.

Major account sales is quite a brutal environment, and often people get fairly overwhelmed by that. I was prepared to let them work with me directly with account teams.

It has been a pleasure working with you and your team. I learned a lot and enjoyed the sessions! Now I will use the learnings and execute. I will definitely recommend this training.

Successfully relaunching People First was a vital part of MHR’s growth strategy. Momentum's approach allowed us to address multiple objectives – internal education, thought leadership, and sales enablement – in an integrated way, enabling us to achieve a huge amount in a short space of time.

Momentum Pulse

Drive innovation and build reputation

"Absolutely fantastic to work with."

Ideation and whitespace mapping

Original thought leadership research

Data analysis, proprietary modeling, and benchmark tools

Narrative development and content curation

Thought leadership coaching

Campaign and business development outputs

Account teams and marketing teams need to work so much harder now to win revenue and gain customer trust. Given Momentum ITSMA's practice, experience, and role in pioneering ABM, this book is an essential guide for sales and marketing teams looking to grow revenue.

We were able to partner with Momentum to quickly show the value of Account-Based Marketing, to pilot that quickly, and had a big contribution to a major business win.

Major account sales is quite a brutal environment, and often people get fairly overwhelmed by that. I was prepared to let them work with me directly with account teams.

It has been a pleasure working with you and your team. I learned a lot and enjoyed the sessions! Now I will use the learnings and execute. I will definitely recommend this training.

Successfully relaunching People First was a vital part of MHR’s growth strategy. Momentum's approach allowed us to address multiple objectives – internal education, thought leadership, and sales enablement – in an integrated way, enabling us to achieve a huge amount in a short space of time.

Momentum Pulse