Drive innovation and build reputation

Our thought leadership practice empowers businesses to establish a distinct voice in their market, driving client-led growth and enhancing overall reputation. By combining survey-driven research with expert interviews, we craft compelling and timely narratives that engage key audiences and support your business objectives.

Thought leadership is not just about sharing ideas; it's a powerful tool for building your reputation and enhancing client engagement throughout the buying journey. Our approach ensures that you leverage the full force of your organization to establish credibility with the clients that matter most. From strategy development through to implementation, we are with you every step of the way.

We provide strategic guidance to create a client-centric approach to thought leadership. Our programs are designed to drive innovation, address significant challenges, and seize opportunities within your industry. Through ideation and whitespace mapping, original research, and narrative development, we help you articulate your insights in a way that resonates deeply with stakeholders.

Partner with us to elevate your thought leadership initiatives, build trust among key stakeholders, and unlock the potential for sustained growth.  

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"Absolutely fantastic to work with."

Marta Lopes, Marketing Manager, DS Smith, on working with Momentum ITSMA to push boundaries and fuel growth through thought leadership.

  • 99%

    of buyers say thought leadership is important or critical in their decision-making

  • 66%

    of buyers say they wouldn't work wth a new provider whose thought leadership was poor

We help businesses identify and explore thought leadership strategies through ideation and whitespace mapping, enabling them to stay ahead of market trends and client demands.

Our thought leadership research delivers unique insights that position companies as industry leaders, sparking conversations that drive client engagement.

We utilize data analysis and proprietary modeling tools to deliver actionable insights, helping firms benchmark performance and make informed decisions.

We craft compelling thought leadership narratives and curate content that resonates with target audiences, establishing firms as trusted authorities in their field.

Our coaching services help executives and teams refine their thought leadership approach, ensuring they deliver impactful and authentic insights that inspire trust.

We support the translation of thought leadership into actionable business development campaigns, driving engagement with key clients and expanding market presence.

  • Microsoft grey

    One of the biggest successes we've had is our partnership with Momentum. In particular, the thought process around the materials that we build together and the insights that we deliver back into the account team, again and again, have driven such incredible impact.

    Carrie Holmes

    Director of Marketing, Strategic Accounts, Microsoft 

  • I’ve been in the industry my entire career and have found a great source of learning from our work together.

    Martin Zimmer

    Sales Leader, Snowflake

  • Accenture grey

    Put simply, Lyndon’s team and process drive incredible impact. Thanks to the support of Alisha’s team, our account team was able to harmonize the siloed activities and messages and structure this in a five-pillar strategy that everyone in the account team was able to articulate well at an international bank in the Netherlands, leading to the biggest deal in the history of our company.

    Eric Visser

    Head of Ecosystem Sourcing Services, Accenture 

  • Statestreet grey

    We were able to pilot account-based marketing really quickly, show the value that can add, and now we're looking ahead to scale across our top business opportunities.

    Iulia Balan

    Managing Director, Head of Product and Account-Based Marketing, State Street 

  • In a word, we were surprised. We didn't expect it to be as eye-opening as it was. You challenged our thinking, and we made so many decisions in such a short time. We wish we had more time together!

    Kim Blair

    Senior Director, Global Strategic Marketing | Account-Based Marketing, Salesforce

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