Connect with clients on a new level

Ensure your growth strategies are relevant with our research. Our deep understanding of ABM and client growth mean we design research and analytcis programs that support integrated account development and marketing programs that maximize ROI.

Our client-centric approach is built on understanding how clients make purchasing decisions. This allows us to design research and analytics that sharpen your client focus, ensuring insights are relevant and actionable.

We don't just deliver research and analytics findings, we provide strategic guidance that supports behavior change and actions to deepen client relationships and enhance reputation.

We help you to size your account base, assess competitive landscape, and prioritize clients. By understanding the needs of your accounts, we help you to develop effective account plays, content, and engagement strategies.

We help you measure your reputation across your account base, and drive meaningful actions to improve reputation for high-value clients. This includes understanding how accounts currently perceive you, the equity in the relationship, overall satisfaction levels, and willingness to advocate. 

Client relationships need constant attention and strategic investment. We'll help you to spot and prevent risk, leverage opportunities, and know how likely you are to retain a relationship. Assess your operational efficiency across regions and accounts to build a culture of strategic client management.

Why do some buying processes succeed while others slip away? Our buying process research helps you to understand buyer personas, map buyer journeys, and learn from win/loss analysis. Gain the clarity you need to stay competitive and build lasting relationships with your most valuable clients.

Our research shows senior executives most value a combination of survey-driven research that explores the opinions and actions of peers, clients, and consumers, alongside deep-dive interviews with experts. We turn data and insights into novel, provocative, and timely stories to engage key clients and prospects.

  • Rich Data Co grey

    Lyndon and her team’s insight, vision, and laser focus on strategy execution in aligning customer executives meant we delivered our unique value proposition concisely and consistently to get a record-breaking business transformation deal over the line. She codifies that experience in this book and provides you with a step-by-step guide in how to inspire customers.

    Ada Guan

    Chief Executive Officer, Rich Data Co 

  • MHR grey

    Successfully relaunching People First was a vital part of MHR’s growth strategy. The results so far have been very positive. Momentum has allowed us to address multiple objectives.

    Anton Roe 

    CEO, MHR

  • Core HR grey

    The work that we have done together has really helped us elevate the position of marketing, with the board and with the wider group of JML.

    Gaynor Finlay

    Vice President of Marketing, CoreHR  

  • Dell grey

    I knew we had a hit on our hands when the CEO of a multi-billion-pound organisation started waving the document at Michael Dell during a Zoom call. 

    Elliot Young

    Chief Technology Officer, Dell Technologies

  • My mentor was absolutely incredible. He guided me through and offered super insightful feedback. This is a must have to put in your learning arsenal.

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