Connect with clients on a new level

Our research and analytics practices, including client listening programs, win/loss analysis, and competitive market reviews, provide actionable insights to deepen client relationships. Through reputation equity tracking, executive profiling, and client journey mapping, we help businesses refine their market approach and stay responsive to evolving client needs.

Ensure your growth strategies are relevant and effective with our tailored research solutions. Our expertise in Account-Based Marketing (ABM) and client growth enables us to design research and analytics programs that support integrated account development, maximizing your ROI.

Our client-centric approach focuses on understanding how clients make purchasing decisions, allowing us to create insights that are not only relevant but also actionable. Beyond just delivering findings, we provide strategic guidance that drives behavior change, helping you deepen client relationships and enhance your market reputation.

We design and implement comprehensive client listening programs that capture critical feedback, helping businesses refine their approach and deepen client relationships.

Our win/loss analysis offers insights into client decision-making, helping companies adjust their strategies to increase win rates and improve competitive positioning.

We track reputation equity to measure how well a brand is perceived by its target audience, offering insights to strengthen credibility and trust in the market.

Our in-depth competitor analysis and market reviews keep businesses informed of industry trends and competitive movements, enabling them to maintain a strategic edge.

We provide executive profiling services to help firms understand key decision-makers' priorities and preferences, enabling more personalized and effective client engagement.

We create detailed client journey maps that visualize touchpoints and opportunities to enhance the client experience, driving satisfaction, and loyalty at every stage of the buying process.

  • My mentor was absolutely incredible. He guided me through and offered super insightful feedback. This is a must have to put in your learning arsenal.

  • Statestreet grey

    There is no way that any other partner would be able to do this type of work.

    Wendy Smith

    Managing Director of Strategic Marketing, State Street

  • Salesforce grey

    The strategies have served as a playbook for me over the years with my top accounts, delivering impressive results. To any B2B organization that is looking to win or grow strategic accounts, I recommend partnering with Alisha’s team.

    Danny Nail

    Global Centre of Excellence Lead, Salesforce 

  • Dell grey

    I knew we had a hit on our hands when the CEO of a multi-billion-pound organisation started waving the document at Michael Dell during a Zoom call. 

    Elliot Young

    Chief Technology Officer, Dell Technologies

  • In a word, we were surprised. We didn't expect it to be as eye-opening as it was. You challenged our thinking, and we made so many decisions in such a short time. We wish we had more time together!

    Kim Blair

    Senior Director, Global Strategic Marketing | Account-Based Marketing, Salesforce

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