Connect with clients on a new level

Our research and analytics practices, including client listening programs, win/loss analysis, and competitive market reviews, provide actionable insights to deepen client relationships. Through reputation equity tracking, executive profiling, and client journey mapping, we help businesses refine their market approach and stay responsive to evolving client needs.

Ensure your growth strategies are relevant and effective with our tailored research solutions. Our expertise in Account-Based Marketing (ABM) and client growth enables us to design research and analytics programs that support integrated account development, maximizing your ROI.

Our client-centric approach focuses on understanding how clients make purchasing decisions, allowing us to create insights that are not only relevant but also actionable. Beyond just delivering findings, we provide strategic guidance that drives behavior change, helping you deepen client relationships and enhance your market reputation.

We design and implement comprehensive client listening programs that capture critical feedback, helping businesses refine their approach and deepen client relationships.

Our win/loss analysis offers insights into client decision-making, helping companies adjust their strategies to increase win rates and improve competitive positioning.

We track reputation equity to measure how well a brand is perceived by its target audience, offering insights to strengthen credibility and trust in the market.

Our in-depth competitor analysis and market reviews keep businesses informed of industry trends and competitive movements, enabling them to maintain a strategic edge.

We provide executive profiling services to help firms understand key decision-makers' priorities and preferences, enabling more personalized and effective client engagement.

We create detailed client journey maps that visualize touchpoints and opportunities to enhance the client experience, driving satisfaction, and loyalty at every stage of the buying process.

  • Rich Data Co grey

    Lyndon and her team’s insight, vision, and laser focus on strategy execution in aligning customer executives meant we delivered our unique value proposition concisely and consistently to get a record-breaking business transformation deal over the line. She codifies that experience in this book and provides you with a step-by-step guide in how to inspire customers.

    Ada Guan

    Chief Executive Officer, Rich Data Co 

  • Helping companies get closer to customers and navigate complex buying cycles has been a personal mission for the decade plus I’ve worked with Momentum ITSMA.

    Emilia Maier

    Marketing Leader, Infor

  • Vodafone grey

    Momentum understands what it actually takes to deliver an integrated go-to-market strategy, and their ability to engage with all of the stakeholders in our business to drive things forward really sets them apart.

    Sam Hoyland

    Head of Group Enterprise Marketing, Vodafone

  • Statestreet grey

    Ultimately, it comes down to the impressive team that gave us the confidence. This is truly outstanding work by Momentum.

    Iulia Balan

    Managing Director, Head of Product and Account-Based Marketing, State Street 

  • Account teams and marketing teams need to work so much harder now to win revenue and gain customer trust. Given Momentum ITSMA's practice, experience, and role in pioneering ABM, this book is an essential guide for sales and marketing teams looking to grow revenue.

    Matt Woodford

    Business Lead, Accenture

Momentum Pulse

Sign up to our newsletter

A monthly dose of high-impact insights on how to sharpen your client focus for sustained growth.