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This program has been game-changing, completely turning around the CIO’s view of how VMware can support them.
 

There are a lot of overnight ABM experts in the industry right now and it short changes the extensive work your subject matter experts have done to understand, strategize, build, execute, and measure ABM programs at scale.

Ultimately, it comes down to the impressive team that gave us the confidence. This is truly outstanding work by Momentum.

We were able to partner with Momentum to quickly show the value of Account-Based Marketing, to pilot that quickly, and had a big contribution to a major business win.

Account teams and marketing teams need to work so much harder now to win revenue and gain customer trust. Given Momentum ITSMA's practice, experience, and role in pioneering ABM, this book is an essential guide for sales and marketing teams looking to grow revenue.