Optimize experience

Focusing on retention and cross-sell to ensure loyalty and sustained growth

Ideal for:

In today's competitive landscape, enhancing client experience is crucial for driving loyalty and ensuring sustained growth. Recent insights show that organizations are increasingly challenged to meet client expectations, with many clients reporting dissatisfaction during their buying journeys.

To thrive, businesses must prioritize retention and cross-selling strategies that deepen relationships with existing clients. By focusing on understanding client needs and preferences, you can tailor your approach to create more meaningful interactions and deliver exceptional value. Our expertise in client experience allows you to identify opportunities for improvement, ensuring that your organization consistently meets and exceeds client expectations.

With a strategic emphasis on client retention and cross-sell initiatives, we empower you to build lasting loyalty and secure long-term revenue growth.

3.6
possible providers researched in 2018
9
possible providers researched in 2024

Win with a consistent and comprehensive approach

Our Account Development Process helps identify your strengths and weaknesses across the account engagement journey – so you can make the improvements needed to accelerate client growth.

Account teams and marketing teams need to work so much harder now to win revenue and gain customer trust. Given Momentum ITSMA's practice, experience, and role in pioneering ABM, this book is an essential guide for sales and marketing teams looking to grow revenue.

Matt Woodford
Business Lead, Accenture
Helping companies get closer to customers and navigate complex buying cycles has been a personal mission for the decade plus I’ve worked with Momentum ITSMA.

Emilia Maier
Marketing Leader, Infor
That speed and agility and creativity in being able to get up and running really helped.

Gaynor Finlay
Vice President of Marketing, CoreHR
I truly appreciate your guidance and support with this ABM plan. I’ve enjoyed learning more about modern ABM techniques and how they can be applied to support our business growth.
This is truly outstanding work by Momentum.

Hannah Grove
Chief Marketing Officer, State Street

Podcast Account-Based Marketing

Hexagon: Elevating ABM with client-centric precision

In this episode of the Account-Based Marketing podcast, Jodi Lebow, Vice President of Global Demand Center, reveals how Hexagon is transforming its approach to growth by integrating ABM, demand generation, and client-centricity across its global operations.
Market insights and research Growth

What’s holding back your content marketing function?

Enterprise marketing leaders from multiple industries recently met with Momentum ITSMA to discuss content marketing operations best practices – in the second of three blogs, we look here at what’s not working so well.
Market insights and research Growth

What’s the key strength of your content marketing function?

Marketing leaders from multiple industries recently met with Momentum ITSMA to discuss content marketing operations best practices – in the first of three blogs, we look at what’s working well.