Optimize experience

Focusing on retention and cross-sell to ensure loyalty and sustained growth

Ideal for:

In today's competitive landscape, enhancing client experience is crucial for driving loyalty and ensuring sustained growth. Recent insights show that organizations are increasingly challenged to meet client expectations, with many clients reporting dissatisfaction during their buying journeys.

To thrive, businesses must prioritize retention and cross-selling strategies that deepen relationships with existing clients. By focusing on understanding client needs and preferences, you can tailor your approach to create more meaningful interactions and deliver exceptional value. Our expertise in client experience allows you to identify opportunities for improvement, ensuring that your organization consistently meets and exceeds client expectations.

With a strategic emphasis on client retention and cross-sell initiatives, we empower you to build lasting loyalty and secure long-term revenue growth.

3.6
possible providers researched in 2018
9
possible providers researched in 2024

Win with a consistent and comprehensive approach

Our Account Development Process helps identify your strengths and weaknesses across the account engagement journey – so you can make the improvements needed to accelerate client growth.

The team have played an important role throughout the process of planning, launching and growing Centrica Business Solutions – from helping us initially develop a distinctive market story, through to building targeted vertical propositions, creating high-quality content assets, and delivering tools to enable our teams. Their support has been first-class throughout.

Simon Farr
Head of Marketing, Centrica
I truly appreciate your guidance and support with this ABM plan. I’ve enjoyed learning more about modern ABM techniques and how they can be applied to support our business growth.
With Momentum’s pedigree in Account-Based Marketing and long standing partnership with VMware, it was a no brainer to partner with them on this strategic transformation of our go-to-market.

Chief Marketing Officer
Put simply, Lyndon’s team and process drive incredible impact. Thanks to the support of Alisha’s team, our account team was able to harmonize the siloed activities and messages and structure this in a five-pillar strategy that everyone in the account team was able to articulate well at an international bank in the Netherlands, leading to the biggest deal in the history of our company.

Eric Visser
Head of Ecosystem Sourcing Services, Accenture
Major account sales is quite a brutal environment, and often people get fairly overwhelmed by that. I was prepared to let them work with me directly with account teams.

Michael Avis
Senior Director, EMEA Marketing, Oracle

Market insights and research Growth

The five different types of research

There are many different types of research available to executives looking to support marketing and client-centric growth. But these are often conflated, leading to confusion over what they are meant to achieve and who the audience is.
Market insights and research Growth

Measuring the impact of brand studies

In the second of three blogs from our recent roundtable, we explore why the strategic importance of brand studies goes beyond measurement – and how they can influence alignment, decisions, and growth.
Video Growth

Spotlight Series: The role of client listening in the growth playbook

In the second episode of our Spotlight Series, Sarah DeFreitas, Executive Director, Research, shares how to harness the power of account intelligence to drive deeper engagement and deliver value at every stage of the customer journey.