Sharpen client experience
Increase differentiation and improve the client experience.
Ideal for:
It is widely known that buyers conduct extensive research before reaching out to potential providers. The challenge now is that enterprises, equipped with powerful tools like generative AI, are researching and short-listing more potential providers than ever before.
Adding to the complexity, the buying journey is no longer a linear progression. In fact, three in four buyers admit to identifying their preferred candidate before even reaching the shortlisting stage. This shift underscores the importance of maintaining strong, always-on brand visibility to sharpen client experience.
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possible providers researched in 2018
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possible providers researched in 2024
Five steps to better pipeline performance
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1Diagnostic
Assess factors behind wins and losses and analyze drivers of provider choice.
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2Strategy
Map buying journey and develop targeted plays to increase win rates and grow deal sizes.
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3Enablement
Develop proactive interventions for improved pipeline quality and opportunity progression.
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4Execution
Drive targeted pursuits to accelerate buying processes and increase team effectiveness.
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5Value realization
Evaluate improvements and effectiveness across pipeline velocity performance.
Win with a consistent and comprehensive approach
Our Account Development Process helps identify your strengths and weaknesses across the account engagement journey – so you can make the improvements needed to accelerate client growth.

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Lead and accelerate growth with ABM
Momentum ITSMA, pioneers in Account-Based Marketing (ABM) and client-led growth strategies, and global technology leader Salesforce recently hosted a dynamic half-day forum exploring the power of client-centric go-to-market strategies.
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Collaborative thought leadership improves client relationships
Thought leadership offers the opportunity for collaboration and mutual value creation with clients, yet many solution providers and advisory firms still find it challenging to involve their clients.
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Ascendion: Harnessing marketing’s superpower to fuel client-centric growth
In this episode of the Account-Based Marketing podcast, Reshma Rahi, Associate VP, GTM Strategy and Sales Transformation, reveals how a laser focus on client needs has transformed Ascendion’s ABM strategies into a growth powerhouse.