Sharpen client experience

Increase differentiation and improve the client experience.

Ideal for:

It is widely known that buyers conduct extensive research before reaching out to potential providers. The challenge now is that enterprises, equipped with powerful tools like generative AI, are researching and short-listing more potential providers than ever before.

Adding to the complexity, the buying journey is no longer a linear progression. In fact, three in four buyers admit to identifying their preferred candidate before even reaching the shortlisting stage. This shift underscores the importance of maintaining strong, always-on brand visibility to sharpen client experience.

3.6
possible providers researched in 2018
9
possible providers researched in 2024

Five steps to better pipeline performance

1

Diagnostic

Assess factors behind wins and losses and analyze drivers of provider choice.
2

Strategy

Map buying journey and develop targeted plays to increase win rates and grow deal sizes.
3

Enablement

Develop proactive interventions for improved pipeline quality and opportunity progression.
4

Execution

Drive targeted pursuits to accelerate buying processes and increase team effectiveness.
5

Value realization

Evaluate improvements and effectiveness across pipeline velocity performance.

Win with a consistent and comprehensive approach

Our Account Development Process helps identify your strengths and weaknesses across the account engagement journey – so you can make the improvements needed to accelerate client growth.

Account teams and marketing teams need to work so much harder now to win revenue and gain customer trust. Given Momentum ITSMA's practice, experience, and role in pioneering ABM, this book is an essential guide for sales and marketing teams looking to grow revenue.

Matt Woodford
Business Lead, Accenture
With Momentum’s pedigree in Account-Based Marketing and long standing partnership with VMware, it was a no brainer to partner with them on this strategic transformation of our go-to-market.

Chief Marketing Officer
This is truly outstanding work by Momentum.

Hannah Grove
Chief Marketing Officer, State Street
There are a lot of overnight ABM experts in the industry right now and it short changes the extensive work your subject matter experts have done to understand, strategize, build, execute, and measure ABM programs at scale.

Christian Lowery
Global Head of Account-Based Marketing, VMware
Thank you so much for all your guidance and support in the last few months, all the sessions and feedback have really helped me better understand and plan for ABM.

Event Account-Based Marketing

Lead and accelerate growth with ABM

Momentum ITSMA, pioneers in Account-Based Marketing (ABM) and client-led growth strategies, and global technology leader Salesforce recently hosted a dynamic half-day forum exploring the power of client-centric go-to-market strategies.
Market insights and research Thought leadership

Collaborative thought leadership improves client relationships

Thought leadership offers the opportunity for collaboration and mutual value creation with clients, yet many solution providers and advisory firms still find it challenging to involve their clients.
Podcast Account-Based Marketing

Ascendion: Harnessing marketing’s superpower to fuel client-centric growth

In this episode of the Account-Based Marketing podcast, Reshma Rahi, Associate VP, GTM Strategy and Sales Transformation, reveals how a laser focus on client needs has transformed Ascendion’s ABM strategies into a growth powerhouse.