Sharpen client experience

Increase differentiation and improve the client experience.

Ideal for:

It is widely known that buyers conduct extensive research before reaching out to potential providers. The challenge now is that enterprises, equipped with powerful tools like generative AI, are researching and short-listing more potential providers than ever before.

Adding to the complexity, the buying journey is no longer a linear progression. In fact, three in four buyers admit to identifying their preferred candidate before even reaching the shortlisting stage. This shift underscores the importance of maintaining strong, always-on brand visibility to sharpen client experience.

3.6
possible providers researched in 2018
9
possible providers researched in 2024

Five steps to better pipeline performance

1

Diagnostic

Assess factors behind wins and losses and analyze drivers of provider choice.
2

Strategy

Map buying journey and develop targeted plays to increase win rates and grow deal sizes.
3

Enablement

Develop proactive interventions for improved pipeline quality and opportunity progression.
4

Execution

Drive targeted pursuits to accelerate buying processes and increase team effectiveness.
5

Value realization

Evaluate improvements and effectiveness across pipeline velocity performance.

Win with a consistent and comprehensive approach

Our Account Development Process helps identify your strengths and weaknesses across the account engagement journey – so you can make the improvements needed to accelerate client growth.

I knew we had a hit on our hands when the CEO of a multi-billion-pound organisation started waving the document at Michael Dell during a Zoom call.

Elliot Young
Chief Technology Officer, Dell Technologies
Ultimately, it comes down to the impressive team that gave us the confidence. This is truly outstanding work by Momentum.

Iulia Balan
Managing Director, Head of Product and Account-Based Marketing, State Street
I truly appreciate your guidance and support with this ABM plan. I’ve enjoyed learning more about modern ABM techniques and how they can be applied to support our business growth.
In my experience, Momentum ITSMA training and certification is the best training there is.

Andrea Clatworthy
Director, Head of Europe Marketing Transformation, Fujitsu
The work that we have done together has really helped us elevate the position of marketing, with the board and with the wider group of JML.

Gaynor Finlay
Vice President of Marketing, CoreHR

Market insights and research Thought leadership

The role of thought leadership in the buying process

New research from Momentum ITSMA shows that thought leadership helps buyers gain confidence in your brand and, crucially, align on key issues that would otherwise stall purchase decisions.
Perspective Growth

How brand tracking drives sales, differentiation, and growth

In today’s B2B landscape, brand reputation tracking is no longer optional – it’s a competitive necessity. Our research shows that as purchasing decisions become more complex and high stakes, B2B buyers say the risk of poor decision-making has increased. Minimizing this perceived risk and maximizing trust in your brand can help you win.
Podcast Account-Based Marketing

Grant Thornton: Driving growth in global markets

How do you build trust and grow client relationships on a global scale? Jason Levergood shares how strategic alignment, a client-first mindset, and cross-border collaboration drive success in the complex world of professional services.