Strategy leader

Drive market-beating growth through strategic insights and client-centric approaches.

Harness insights to propel your organization forward

As a leader in growth strategy or market insights, your mission is to identify opportunities and drive initiatives that deliver exceptional value to clients. Understanding market dynamics and client needs is essential for formulating strategies that foster sustainable growth.

We empower you to leverage data-driven insights to enhance your strategic decision-making and align your organization with client expectations. Our comprehensive market research and analysis provide you with a deeper understanding of industry trends, client preferences, and competitive landscapes.

By partnering with us, you'll uncover actionable insights that inform your growth strategy, ensuring that your initiatives resonate with clients and lead to lasting impact. Together, we’ll develop targeted strategies that not only enhance your market position but also strengthen client relationships, driving mutual success and superior outcomes.

How we help

We collaborate with leadership teams to set strategic priorities that align with client-led growth goals, creating solid business cases that maximize commercial impact.

We design and implement comprehensive client listening programs that capture critical feedback, helping businesses refine their approach and deepen client relationships.

Our in-depth competitor analysis and market reviews keep businesses informed of industry trends and competitive movements, enabling them to maintain a strategic edge.

We help businesses identify and explore thought leadership strategies through ideation and whitespace mapping, enabling them to stay ahead of market trends and client demands.

Our thought leadership research delivers unique insights that position companies as industry leaders, sparking conversations that drive client engagement.

Our comprehensive capability assessments identify areas for improvement, leading to actionable plans that drive performance and client success.

Account teams and marketing teams need to work so much harder now to win revenue and gain customer trust. Given Momentum ITSMA's practice, experience, and role in pioneering ABM, this book is an essential guide for sales and marketing teams looking to grow revenue.

Matt Woodford
Business Lead, Accenture
With Momentum’s pedigree in Account-Based Marketing and long standing partnership with VMware, it was a no brainer to partner with them on this strategic transformation of our go-to-market.

Chief Marketing Officer
Lyndon and her team’s insight, vision, and laser focus on strategy execution in aligning customer executives meant we delivered our unique value proposition concisely and consistently to get a record-breaking business transformation deal over the line. She codifies that experience in this book and provides you with a step-by-step guide in how to inspire customers.

Ada Guan
Chief Executive Officer, Rich Data Co
Arup joined Momentum to take one step closer to becoming a truly client-centric firm. During this time, our Client Team has grown and become established in providing client marketing... ensuring they put the client at the heart of their plans, engagement, and positioning activity.

Vicky Jones
Associate Client Teams Leader, ARUP
Momentum understands what it actually takes to deliver an integrated go-to-market strategy, and their ability to engage with all of the stakeholders in our business to drive things forward really sets them apart.

Sam Hoyland
Head of Group Enterprise Marketing, Vodafone

Market insights and research Growth

The five different types of research

There are many different types of research available to executives looking to support marketing and client-centric growth. But these are often conflated, leading to confusion over what they are meant to achieve and who the audience is.
Market insights and research Growth

Measuring the impact of brand studies

In the second of three blogs from our recent roundtable, we explore why the strategic importance of brand studies goes beyond measurement – and how they can influence alignment, decisions, and growth.
Video Growth

Spotlight Series: The role of client listening in the growth playbook

In the second episode of our Spotlight Series, Sarah DeFreitas, Executive Director, Research, shares how to harness the power of account intelligence to drive deeper engagement and deliver value at every stage of the customer journey.