Strategy leader

Drive market-beating growth through strategic insights and client-centric approaches.

Harness insights to propel your organization forward

As a leader in growth strategy or market insights, your mission is to identify opportunities and drive initiatives that deliver exceptional value to clients. Understanding market dynamics and client needs is essential for formulating strategies that foster sustainable growth.

We empower you to leverage data-driven insights to enhance your strategic decision-making and align your organization with client expectations. Our comprehensive market research and analysis provide you with a deeper understanding of industry trends, client preferences, and competitive landscapes.

By partnering with us, you'll uncover actionable insights that inform your growth strategy, ensuring that your initiatives resonate with clients and lead to lasting impact. Together, we’ll develop targeted strategies that not only enhance your market position but also strengthen client relationships, driving mutual success and superior outcomes.

How we help

We collaborate with leadership teams to set strategic priorities that align with client-led growth goals, creating solid business cases that maximize commercial impact.

We design and implement comprehensive client listening programs that capture critical feedback, helping businesses refine their approach and deepen client relationships.

Our in-depth competitor analysis and market reviews keep businesses informed of industry trends and competitive movements, enabling them to maintain a strategic edge.

We help businesses identify and explore thought leadership strategies through ideation and whitespace mapping, enabling them to stay ahead of market trends and client demands.

Our thought leadership research delivers unique insights that position companies as industry leaders, sparking conversations that drive client engagement.

Our comprehensive capability assessments identify areas for improvement, leading to actionable plans that drive performance and client success.

One of the biggest successes we've had is our partnership with Momentum. In particular, the thought process around the materials that we build together and the insights that we deliver back into the account team, again and again, have driven such incredible impact.

Carrie Holmes
Director of Marketing, Strategic Accounts, Microsoft
This program has been game-changing, completely turning around the CIO’s view of how VMware can support them.

VMware marketing team
I knew we had a hit on our hands when the CEO of a multi-billion-pound organisation started waving the document at Michael Dell during a Zoom call.

Elliot Young
Chief Technology Officer, Dell Technologies
There is no way that any other partner would be able to do this type of work.

Wendy Smith
Managing Director of Strategic Marketing, State Street
I’ve been in the industry my entire career and have found a great source of learning from our work together.

Martin Zimmer
Sales Leader, Snowflake

Podcast Marketing leadership

Virtusa: A zero-distance approach to client-centric excellence

In this episode of The Client-Centric CMO, Brian Jochum shares how Virtusa has transformed its marketing by leveraging customer insights, strategic focus, and innovative technologies to prioritize client needs.
Podcast Account-Based Marketing

Hexagon: Elevating ABM with client-centric precision

In this episode of the Account-Based Marketing podcast, Jodi Lebow, Vice President of Global Demand Center, reveals how Hexagon is transforming its approach to growth by integrating ABM, demand generation, and client-centricity across its global operations.
Market insights and research Growth

What’s holding back your content marketing function?

Enterprise marketing leaders from multiple industries recently met with Momentum ITSMA to discuss content marketing operations best practices – in the second of three blogs, we look here at what’s not working so well.