Strategy leader
Drive market-beating growth through strategic insights and client-centric approaches.
Harness insights to propel your organization forward

As a leader in growth strategy or market insights, your mission is to identify opportunities and drive initiatives that deliver exceptional value to clients. Understanding market dynamics and client needs is essential for formulating strategies that foster sustainable growth.
We empower you to leverage data-driven insights to enhance your strategic decision-making and align your organization with client expectations. Our comprehensive market research and analysis provide you with a deeper understanding of industry trends, client preferences, and competitive landscapes.
By partnering with us, you'll uncover actionable insights that inform your growth strategy, ensuring that your initiatives resonate with clients and lead to lasting impact. Together, we’ll develop targeted strategies that not only enhance your market position but also strengthen client relationships, driving mutual success and superior outcomes.
How we help
We collaborate with leadership teams to set strategic priorities that align with client-led growth goals, creating solid business cases that maximize commercial impact.
We design and implement comprehensive client listening programs that capture critical feedback, helping businesses refine their approach and deepen client relationships.
Our in-depth competitor analysis and market reviews keep businesses informed of industry trends and competitive movements, enabling them to maintain a strategic edge.
We help businesses identify and explore thought leadership strategies through ideation and whitespace mapping, enabling them to stay ahead of market trends and client demands.
Our thought leadership research delivers unique insights that position companies as industry leaders, sparking conversations that drive client engagement.
Our comprehensive capability assessments identify areas for improvement, leading to actionable plans that drive performance and client success.
Related cases and insights
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NetApp: Turning ABM ambition into impact
How can Account-Based Marketing deliver growth in an era of AI and complex buying journeys? NetApp’s Fabiana Brunetti shares how piloting, personalization, and cross-functional buy-in can turn ABM from aspiration to action.
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Spotlight Series: The marketing upskilling reset every CMO must embrace
In this episode of our Spotlight Series, Jo Connolly, Director, Learning & Development, shares how human-centered, competency-led learning and development programs can transform B2B marketing skills – moving beyond “tick-box” training to embed client-centric growth and organizational impact.
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The great B2B marketing reset: Why your team’s skills will define your success and growth trajectory
We read about it and we hear it all the time in our conversations with our clients: B2B marketing is under pressure like never before.