Strengthen reputation

Building trust and credibility to drive competitive advantage

Ideal for:

In today’s market, client/provider trust levels are eroding, making confident decision-making increasingly challenging. Our recent Client Buying Index surveys indicate that 50% of enterprises consistently report greater difficulty in making investment decisions compared to two years ago.

Furthermore, 80% of enterprises say they have fewer than three providers they consider ‘trusted advisors,’ and approximately one-third of buying journeys fail to get over the line. These trends underscore the critical need for organizations to build trust and credibility, ensuring they strengthen their reputations and foster lasting client relationships.

  • 50%

    of enterprises report greater difficulty in making investment decisions compared to two years ago

  • 80%

    of enterprises say they have fewer than three providers they consider 'trusted advisors'

Five steps to a stronger reputation

  • 1
    Diagnostic

    Analyze market perception, competitive positioning, and current brand equity.

  • 2
    Strategy

    Develop trust-building strategies and differentiation messaging for competitive advantage.

  • 3
    Enablement

    Train marketing and leadership teams on consistent brand positioning and communications.

  • 4
    Execution

    Launch reputation-building campaigns and thought leadership initiatives.

  • 5
    Value realization

    Track changes in market perception, client trust, and competitive standing.

Build your reputation with clients

Use our Thought Leadership Strategy Framework to assess your reputation-building efforts against key success factors. Understand your opportunities for improvement and deliver stand-out reputation in the eyes of your clients.

Thought leadership framework
  • Centrica grey

    The team have played an important role throughout the process of planning, launching and growing Centrica Business Solutions – from helping us initially develop a distinctive market story, through to building targeted vertical propositions, creating high-quality content assets, and delivering tools to enable our teams. Their support has been first-class throughout.

    Simon Farr

    Head of Marketing, Centrica

  • Vodafone grey

    Momentum understands what it actually takes to deliver an integrated go-to-market strategy, and their ability to engage with all of the stakeholders in our business to drive things forward really sets them apart.

    Sam Hoyland

    Head of Group Enterprise Marketing, Vodafone

  • Oracle grey

    We get a partner that we can trust. Because in key accounts, it's commercially sensitive, it's really very sensitive from a relationship point of view between Oracle and its most important customers.

    Michael Avis

    Senior Director, EMEA Marketing, Oracle 

  • In a word, we were surprised. We didn't expect it to be as eye-opening as it was. You challenged our thinking, and we made so many decisions in such a short time. We wish we had more time together!

    Kim Blair

    Senior Director, Global Strategic Marketing | Account-Based Marketing, Salesforce

  • Microsoft grey

    One of the biggest successes we've had is our partnership with Momentum. In particular, the thought process around the materials that we build together and the insights that we deliver back into the account team, again and again, have driven such incredible impact.

    Carrie Holmes

    Director of Marketing, Strategic Accounts, Microsoft 

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