Strengthen reputation

Earn trust, drive innovation, and address significant challenges.

We live in uncertain and volatile times, where trust levels are declining and confident decision-making is increasingly challenging. According to our regular Client Buying Index surveys, half of the enterprises we engage with consistently express greater difficulty in reaching investment decisions compared to two years ago. 

Eight in ten enterprises tell us they have less than three providers who they regard as ‘trusted advisors’ and one in three buying journeys fails to reach completion. 

  • 98%

    of marketers say thought leadership has contributed to revenue in the past 12 months

  • 28%

    of marketers say they could measure the impact of thought leadership on revenue 'very well'

Five steps to a stronger reputation

  • 1

    Assess client sentiment, current perception, and key drivers for actionable insights.

  • 2

    Develop behaviors to consistently meet client needs, and thought leadership strategy to build reputation.

  • 3

    Work towards a client-centric culture through change management, and evidence-based perspectives for clients.

  • 4

    Implement flagship thought leadership program and content to enhance reputation.

  • 5
    Value realization

    Optimize client performance with insights from reputation tracker.

Build your reputation with clients

Use our Thought Leadership Strategy Framework to assess your reputation-building efforts against key success factors. Understand your opportunities for improvement and deliver stand-out reputation in the eyes of your clients.

Thought leadership framework
  • Customer trust is hard won, and easily lost. Having worked firsthand with Lyndon, she knows what it takes to build trust, reputation, and relationships with key accounts.

    Nina Gmachl-Eshuis, Vice President, Salesforce 

  • We get a partner that we can trust. Because in key accounts, It's commercially sensitive, it's really very sensitive from a relationship point of view between Oracle and its most important customers.

    Michael Avis, Senior Director, EMEA Marketing, Oracle

  • This program has been game changing;
    completely turning around the CIO’s view of how VMware can support them.

    VMware Marketing Team

  • I knew we had a hit on our hands when the CEO of a multi-billion-pound organisation started waving the document at Michael Dell during a Zoom call. 

    Elliot Young, Chief Technology Officer, Dell

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