Strengthen reputation

Earn trust, drive innovation, and address significant challenges.

Ideal for:

We live in uncertain and volatile times, where trust levels are declining and confident decision-making is increasingly challenging. According to our regular Client Buying Index surveys, half of the enterprises we engage with consistently express greater difficulty in reaching investment decisions compared to two years ago. 

Eight in ten enterprises tell us they have less than three providers who they regard as ‘trusted advisors’ and one in three buying journeys fails to reach completion. 

  • 98%

    of marketers say thought leadership has contributed to revenue in the past 12 months

  • 28%

    of marketers say they could measure the impact of thought leadership on revenue 'very well'

Five steps to a stronger reputation

  • 1
    Diagnostic

    Assess client sentiment, current perception, and key drivers for actionable insights.

  • 2
    Strategy

    Develop behaviors to consistently meet client needs, and thought leadership strategy to build reputation.

  • 3
    Enablement

    Work towards a client-centric culture through change management, and evidence-based perspectives for clients.

  • 4
    Execution

    Implement flagship thought leadership program and content to enhance reputation.

  • 5
    Value realization

    Optimize client performance with insights from reputation tracker.

Build your reputation with clients

Use our Thought Leadership Strategy Framework to assess your reputation-building efforts against key success factors. Understand your opportunities for improvement and deliver stand-out reputation in the eyes of your clients.

Thought leadership framework
  • MHR grey

    Successfully relaunching People First was a vital part of MHR’s growth strategy. Momentum's approach allowed us to address multiple objectives – internal education, thought leadership,  and sales enablement – in an integrated way, enabling us to achieve a huge amount in a short space of time.

    Anton Roe

    CEO, MHR

  • Bain grey

    It's an honor to work with Momentum... it puts me in a completely different league of ABM-ers.

    Barka Pai

    Account and Industry Marketing, Bain & Company

  • It has been a pleasure working with you and your team. I learned a lot and enjoyed the sessions! Now I will use the learnings and execute. I will definitely recommend this training.

  • Vodafone grey

    Momentum understands what it actually takes to deliver an integrated go-to-market strategy, and their ability to engage with all of the stakeholders in our business to drive things forward really sets them apart.

    Sam Hoyland

    Head of Group Enterprise Marketing, Vodafone

  • Arup grey

    Arup joined Momentum to take one step closer to becoming a truly client-centric firm. During this time, our Client Team has grown and become established in providing client marketing... ensuring they put the client at the heart of their plans, engagement, and positioning activity.

    Vicky Jones

    Associate Client Teams Leader, ARUP

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