Strengthen reputation

Earn trust, drive innovation, and address significant challenges.

Ideal for:

We live in uncertain and volatile times, where trust levels are declining and confident decision-making is increasingly challenging. According to our regular Client Buying Index surveys, half of the enterprises we engage with consistently express greater difficulty in reaching investment decisions compared to two years ago. 

Eight in ten enterprises tell us they have less than three providers who they regard as ‘trusted advisors’ and one in three buying journeys fails to reach completion. 

  • 98%

    of marketers say thought leadership has contributed to revenue in the past 12 months

  • 28%

    of marketers say they could measure the impact of thought leadership on revenue 'very well'

Five steps to a stronger reputation

  • 1
    Diagnostic

    Assess client sentiment, current perception, and key drivers for actionable insights.

  • 2
    Strategy

    Develop behaviors to consistently meet client needs, and thought leadership strategy to build reputation.

  • 3
    Enablement

    Work towards a client-centric culture through change management, and evidence-based perspectives for clients.

  • 4
    Execution

    Implement flagship thought leadership program and content to enhance reputation.

  • 5
    Value realization

    Optimize client performance with insights from reputation tracker.

Build your reputation with clients

Use our Thought Leadership Strategy Framework to assess your reputation-building efforts against key success factors. Understand your opportunities for improvement and deliver stand-out reputation in the eyes of your clients.

Thought leadership framework
  • Colt grey

    From the start, Momentum recognized the challenges to develop and execute a program like this to our accounts. The interactive network mapping and hyper-personalized content is a highly effective account-based program for us. 

    Jenni Sach

    Director, Business Partner, Colt

  • Thank you so much for all your guidance and support in the last few months, all the sessions and feedback have really helped me better understand and plan for ABM.

  • My mentor was absolutely incredible. He guided me through and offered super insightful feedback. This is a must have to put in your learning arsenal.

  • VMware grey

    This program has been game-changing, completely turning around the CIO’s view of how VMware can support them.
     

    VMware marketing team

  • Statestreet grey

    We were able to pilot account-based marketing really quickly, show the value that can add, and now we're looking ahead to scale across our top business opportunities.

    Iulia Balan

    Managing Director, Head of Product and Account-Based Marketing, State Street 

Latest in:

Thought leadership

Momentum Pulse

Sign up to our newsletter

A monthly dose of high-impact insights on how to sharpen your client focus for sustained growth.