Strengthen reputation
Earn trust, drive innovation, and address significant challenges.
Ideal for:
We live in uncertain and volatile times, where trust levels are declining and confident decision-making is increasingly challenging. According to our regular Client Buying Index surveys, half of the enterprises we engage with consistently express greater difficulty in reaching investment decisions compared to two years ago.
Eight in ten enterprises tell us they have less than three providers who they regard as ‘trusted advisors’ and one in three buying journeys fails to reach completion.
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of marketers say thought leadership has contributed to revenue in the past 12 months
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of marketers say they could measure the impact of thought leadership on revenue 'very well'
Five steps to a stronger reputation
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1Diagnostic
Assess client sentiment, current perception, and key drivers for actionable insights.
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2Strategy
Develop behaviors to consistently meet client needs, and thought leadership strategy to build reputation.
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3Enablement
Work towards a client-centric culture through change management, and evidence-based perspectives for clients.
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4Execution
Implement flagship thought leadership program and content to enhance reputation.
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5Value realization
Optimize client performance with insights from reputation tracker.
Build your reputation with clients
Use our Thought Leadership Strategy Framework to assess your reputation-building efforts against key success factors. Understand your opportunities for improvement and deliver stand-out reputation in the eyes of your clients.
Latest in:
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Latest research links mature thought leadership to superior business performance
Research from Momentum ITSMA, a leading growth consultancy, reveals a connection between the maturity of thought leadership programs and superior business performance.
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Are you a thought leader or a thought lagger?
Discover the strategic power of effective thought leadership with the Momentum ITSMA 2024 Thought Leadership Benchmark Report. This comprehensive study provides insights from over 400 global practitioners, highlighting how top performers in thought leadership are driving organizational success and setting the benchmarks for tomorrow.
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Reputation tracking to accelerate performance at Atos
Atos wants to gain insights on its strengths and vulnerabilities, via an annual assessment of brand position and competitiveness.