Strengthen reputation

Building trust and credibility to drive competitive advantage

Ideal for:

In today’s market, client/provider trust levels are eroding, making confident decision-making increasingly challenging. Our recent Client Buying Index surveys indicate that 50% of enterprises consistently report greater difficulty in making investment decisions compared to two years ago.

Furthermore, 80% of enterprises say they have fewer than three providers they consider ‘trusted advisors,’ and approximately one-third of buying journeys fail to get over the line. These trends underscore the critical need for organizations to build trust and credibility, ensuring they strengthen their reputations and foster lasting client relationships.

  • 50%

    of enterprises report greater difficulty in making investment decisions compared to two years ago

  • 80%

    of enterprises say they have fewer than three providers they consider 'trusted advisors'

Five steps to a stronger reputation

  • 1
    Diagnostic

    Analyze market perception, competitive positioning, and current brand equity.

  • 2
    Strategy

    Develop trust-building strategies and differentiation messaging for competitive advantage.

  • 3
    Enablement

    Train marketing and leadership teams on consistent brand positioning and communications.

  • 4
    Execution

    Launch reputation-building campaigns and thought leadership initiatives.

  • 5
    Value realization

    Track changes in market perception, client trust, and competitive standing.

Build your reputation with clients

Use our Thought Leadership Strategy Framework to assess your reputation-building efforts against key success factors. Understand your opportunities for improvement and deliver stand-out reputation in the eyes of your clients.

Thought leadership framework

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    Director, Head of Europe Marketing Transformation, Fujitsu

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    Arup joined Momentum to take one step closer to becoming a truly client-centric firm. During this time, our Client Team has grown and become established in providing client marketing... ensuring they put the client at the heart of their plans, engagement, and positioning activity.

    Vicky Jones

    Associate Client Teams Leader, ARUP

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