Strengthen reputation

Earn trust, drive innovation, and address significant challenges.

Ideal for:

We live in uncertain and volatile times, where trust levels are declining and confident decision-making is increasingly challenging. According to our regular Client Buying Index surveys, half of the enterprises we engage with consistently express greater difficulty in reaching investment decisions compared to two years ago. 

Eight in ten enterprises tell us they have less than three providers who they regard as ‘trusted advisors’ and one in three buying journeys fails to reach completion. 

  • 98%

    of marketers say thought leadership has contributed to revenue in the past 12 months

  • 28%

    of marketers say they could measure the impact of thought leadership on revenue 'very well'

Five steps to a stronger reputation

  • 1
    Diagnostic

    Assess client sentiment, current perception, and key drivers for actionable insights.

  • 2
    Strategy

    Develop behaviors to consistently meet client needs, and thought leadership strategy to build reputation.

  • 3
    Enablement

    Work towards a client-centric culture through change management, and evidence-based perspectives for clients.

  • 4
    Execution

    Implement flagship thought leadership program and content to enhance reputation.

  • 5
    Value realization

    Optimize client performance with insights from reputation tracker.

Build your reputation with clients

Use our Thought Leadership Strategy Framework to assess your reputation-building efforts against key success factors. Understand your opportunities for improvement and deliver stand-out reputation in the eyes of your clients.

Thought leadership framework
  • Salesforce grey

    The strategies have served as a playbook for me over the years with my top accounts, delivering impressive results. To any B2B organization that is looking to win or grow strategic accounts, I recommend partnering with Alisha’s team.

    Danny Nail

    Global Centre of Excellence Lead, Salesforce 

  • Dell grey

    I knew we had a hit on our hands when the CEO of a multi-billion-pound organisation started waving the document at Michael Dell during a Zoom call. 

    Elliot Young

    Chief Technology Officer, Dell Technologies

  • Centrica grey

    The team have played an important role throughout the process of planning, launching and growing Centrica Business Solutions – from helping us initially develop a distinctive market story, through to building targeted vertical propositions, creating high-quality content assets and delivering tools to enable our teams. Their support has been first-class throughout.

    Simon Farr

    Head of Marketing, Centrica

  • MHR grey

    Successfully relaunching People First was a vital part of MHR’s growth strategy. The results so far have been very positive. Momentum has allowed us to address multiple objectives.

    Anton Roe 

    CEO, MHR

  • VMware grey

    There are a lot of overnight ABM experts in the industry right now and it short changes the extensive work your subject matter experts have done to understand, strategize, build, execute, and measure ABM programs at scale.

    Christian Lowery

    Global Head of Account-Based Marketing, VMware

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