Shaping the future of Account-Based Marketing

Since 2003, Momentum’s Gllobal Account-Based Marketing (ABM) Council has been shaping the future of ABM and is central to developing key strategies that evolve the practice. 

The Council exclusively consists of marketing leaders from organizations with the most advanced ABM practices and strategies. The Council focuses on peer-led discussions to address critical challenges and emerging opportunities in ABM, such as harnessing generative AI, scaling across accounts, and embedding ABM as a strategic driver of our mission: client-led growth.

Council members are senior-level marketers, responsible for their organization’s ABM strategy. Members meet quarterly to explore best practices, challenges and trends from our Global ABM Benchmark Report (ABX) and Client Buying Index (CBX).

The Global Account-Based Marketing (ABM) Council 

  • Advancing best practices

    Since the inception of Account-Based Marketing, our Council has had a vital role in advancing ABM practices, informing our world-leading ABM Certification, and shaping best practice models. The Council provides a platform to share actionable insights and innovation on topics including the marketing ecosystem, key account growth, and the implications of generative AI.

  • Shaping the future

    The Council meets regularly to engage in conversations about trends, challenges, and strategic opportunities for the practice of ABM. These discussions allow members to exchange insights and learn from one another, enhancing their collective knowledge and impact on their organizations.

2024/2025 
ABM Council meeting dates

  • Virtual Council meeting

    March 5, 2025

  • Virtual Council meeting

    June 11, 2025

  • Virtual Council meeting

    September 24, 2025

  • Virtual Council meeting

    December 3, 2025

Global ABM Council members

Participation is exclusive to senior marketing leaders driving global Account-Based Marketing strategies.

For more information or to inquire about joining, contact Luisa Jones

  • VMware grey

    There are a lot of overnight ABM experts in the industry right now and it short changes the extensive work your subject matter experts have done to understand, strategize, build, execute, and measure ABM programs at scale.

    Christian Lowery

    Global Head of Account-Based Marketing, VMware

  • My mentor was absolutely incredible. He guided me through and offered super insightful feedback. This is a must have to put in your learning arsenal.

  • In a word, we were surprised. We didn't expect it to be as eye-opening as it was. You challenged our thinking, and we made so many decisions in such a short time. We wish we had more time together!

    Kim Blair

    Senior Director, Global Strategic Marketing | Account-Based Marketing, Salesforce

  • Dell grey

    I knew we had a hit on our hands when the CEO of a multi-billion-pound organisation started waving the document at Michael Dell during a Zoom call. 

    Elliot Young

    Chief Technology Officer, Dell Technologies

  • Microsoft grey

    One of the biggest successes we've had is our partnership with Momentum. In particular, the thought process around the materials that we build together and the insights that we deliver back into the account team, again and again, have driven such incredible impact.

    Carrie Holmes

    Director of Marketing, Strategic Accounts, Microsoft 

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