Shaping the future of Account-Based Marketing

Since 2003, Momentum’s Global Account-Based Marketing (ABM) Council has been shaping the future of ABM and is central to developing key strategies that evolve the practice. 

The Council exclusively consists of marketing leaders from organizations with the most advanced ABM practices and strategies. The Council focuses on peer-led discussions to address critical challenges and emerging opportunities in ABM, such as harnessing generative AI, scaling across accounts, and embedding ABM as a strategic driver of our mission: client-led growth.

Council members are senior-level marketers, responsible for their organization’s ABM strategy. Members meet quarterly to explore best practices, challenges and trends from our Global ABM Benchmark Report (ABX) and Client Buying Index (CBX).

The Global Account-Based Marketing (ABM) Council 

  • Advancing best practices

    Since the inception of Account-Based Marketing, our Council has had a vital role in advancing ABM practices, informing our world-leading ABM Certification, and shaping best practice models. The Council provides a platform to share actionable insights and innovation on topics including the marketing ecosystem, key account growth, and the implications of generative AI.

  • Shaping the future

    The Council meets regularly to engage in conversations about trends, challenges, and strategic opportunities for the practice of ABM. These discussions allow members to exchange insights and learn from one another, enhancing their collective knowledge and impact on their organizations.

2025 
Global ABM Council meeting dates

  • Virtual Council meeting

    June 11, 2025

  • Virtual Council meeting

    September 24, 2025

  • Virtual Council meeting

    December 3, 2025

Global ABM Council members

Participation is exclusive to senior marketing leaders driving global Account-Based Marketing strategies.

For more information or to inquire about joining, contact zara.barton@momentumitsma.com

  • Vodafone grey

    Momentum understands what it actually takes to deliver an integrated go-to-market strategy, and their ability to engage with all of the stakeholders in our business to drive things forward really sets them apart.

    Sam Hoyland

    Head of Group Enterprise Marketing, Vodafone

  • Put simply, Momentum ITSMA's team and process drive incredible impact.

    Eric Visser

    Head of Ecosystem Sourcing Services, Accenture

  • Accenture grey

    Put simply, Lyndon’s team and process drive incredible impact. Thanks to the support of Alisha’s team, our account team was able to harmonize the siloed activities and messages and structure this in a five-pillar strategy that everyone in the account team was able to articulate well at an international bank in the Netherlands, leading to the biggest deal in the history of our company.

    Eric Visser

    Head of Ecosystem Sourcing Services, Accenture 

  • This book should be required reading for all sales and marketing leaders in the enterprise.

     

    Jason Finbow

    Sales Director, ServiceNow

  • Lyndon has written a must-read for anyone looking to grow strategic accounts… Read this book and learn from years in the trenches.

    Paul Wooding

    Regional VP, Cloudera

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