Shaping the future of Account-Based Marketing

Since 2003, Momentum’s Global Account-Based Marketing (ABM) Council has been shaping the future of ABM and is central to developing key strategies that evolve the practice. 

The Council exclusively consists of marketing leaders from organizations with the most advanced ABM practices and strategies. The Council focuses on peer-led discussions to address critical challenges and emerging opportunities in ABM, such as harnessing generative AI, scaling across accounts, and embedding ABM as a strategic driver of our mission: client-led growth.

Council members are senior-level marketers, responsible for their organization’s ABM strategy. Members meet quarterly to explore best practices, challenges and trends from our Global ABM Benchmark Report (ABX) and Client Buying Index (CBX).

The Global Account-Based Marketing (ABM) Council 

  • Advancing best practices

    Since the inception of Account-Based Marketing, our Council has had a vital role in advancing ABM practices, informing our world-leading ABM Certification, and shaping best practice models. The Council provides a platform to share actionable insights and innovation on topics including the marketing ecosystem, key account growth, and the implications of generative AI.

  • Shaping the future

    The Council meets regularly to engage in conversations about trends, challenges, and strategic opportunities for the practice of ABM. These discussions allow members to exchange insights and learn from one another, enhancing their collective knowledge and impact on their organizations.

2025 
Global ABM Council meeting dates

  • Virtual Council meeting

    June 11, 2025

  • Virtual Council meeting

    September 24, 2025

  • Virtual Council meeting

    December 3, 2025

Global ABM Council members

Participation is exclusive to senior marketing leaders driving global Account-Based Marketing strategies.

For more information or to inquire about joining, contact zara.barton@momentumitsma.com

  • Rich Data Co grey

    Lyndon and her team’s insight, vision, and laser focus on strategy execution in aligning customer executives meant we delivered our unique value proposition concisely and consistently to get a record-breaking business transformation deal over the line. She codifies that experience in this book and provides you with a step-by-step guide in how to inspire customers.

    Ada Guan

    Chief Executive Officer, Rich Data Co 

  • I truly appreciate your guidance and support with this ABM plan. I’ve enjoyed learning more about modern ABM techniques and how they can be applied to support our business growth.

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    I knew we had a hit on our hands when the CEO of a multi-billion-pound organisation started waving the document at Michael Dell during a Zoom call. 

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    Chief Technology Officer, Dell Technologies

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    Momentum understands what it actually takes to deliver an integrated go-to-market strategy, and their ability to engage with all of the stakeholders in our business to drive things forward really sets them apart.

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    Customer trust is hard won, and easily lost. Having worked firsthand with Lyndon, she knows what it takes to build trust, reputation, and relationships with key accounts. This approach works.

    Nina Gmachl-Eshuis

    Vice President, Salesforce 

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