Drive client-centricity

Shift go-to-market to account focus and create a strategic client culture

Ideal for:

Account-based strategies continue to command attention from senior leaders. Our most recent Global Account-Based Marketing benchmark survey indicated that ABM has remained the number one marketing priority for the third year in a row.

The data has three clear messages: ABM is here to stay; ABM continues to evolve; and not all ABM programs are created equal in terms of the success they deliver.

30%
of marketing budget dedicated to ABM
66%
plan to increase investment in ABM over the next 12 months

Five steps to putting clients first

1

Diagnostic

Assess growth strategy, existing account base, and client growth capabilities.
2

Strategy

Develop roadmap and account-based strategy to drive sustained growth.
3

Enablement

Equip sales, marketing and partner teams with dedicated learning program.
4

Execution

Implement strategy and roll out key initiatives with direct teams and strategic partners.
5

Value realization

Measure success through improvements in relationships, reputation, and revenue.

Go all-in in accounts

Our Client Marketing Framework helps orient marketing strategy, resource allocation, programs, and activation against your priority accounts. It provides focus for high-impact marketing motions to drive account growth and embed a strategic client development culture.

In my experience, Momentum ITSMA training and certification is the best training there is.

Andrea Clatworthy
Director, Head of Europe Marketing Transformation, Fujitsu
I knew we had a hit on our hands when the CEO of a multi-billion-pound organisation started waving the document at Michael Dell during a Zoom call.

Elliot Young
Chief Technology Officer, Dell Technologies
It's a combination of the long haul and sometimes the short-term opportunities that come up. And we found that Momentum can help us enormously in both those scenarios, that's where the strength really comes from, it's being a specialist.

Michael Avis
Senior Director, EMEA Marketing, Oracle
The team have played an important role throughout the process of planning, launching and growing Centrica Business Solutions – from helping us initially develop a distinctive market story, through to building targeted vertical propositions, creating high-quality content assets, and delivering tools to enable our teams. Their support has been first-class throughout.

Simon Farr
Head of Marketing, Centrica
Arup joined Momentum to take one step closer to becoming a truly client-centric firm. During this time, our Client Team has grown and become established in providing client marketing... ensuring they put the client at the heart of their plans, engagement, and positioning activity.

Vicky Jones
Associate Client Teams Leader, ARUP

Podcast CMO

The client-centric playbook

In this episode of The Client-Centric CMO, Hewlett Packard Enterprises' Chief Marketing Officer, Jim Jackson, shares how 25 years of experience have shaped his customer-first approach to driving marketing transformation and growth.
Research Account-Based Marketing

The best of ABM is yet to come

A first look at Momentum ITSMA's 2024 Global Account-Based Marketing Benchmark report.
Perspective Account-Based Marketing

Five reasons to rethink ABM

Over the past 20 years, B2B marketing has shifted dramatically towards greater client-centricity.