Drive client-centricity

Shift go-to-market to account focus and create a strategic client culture

Ideal for:

Account-based strategies continue to command attention from senior leaders. Our most recent Global Account-Based Marketing benchmark survey indicated that ABM has remained the number one marketing priority for the third year in a row.

The data has three clear messages: ABM is here to stay; ABM continues to evolve; and not all ABM programs are created equal in terms of the success they deliver.

30%
of marketing budget dedicated to ABM
66%
plan to increase investment in ABM over the next 12 months

Five steps to putting clients first

1

Diagnostic

Assess growth strategy, existing account base, and client growth capabilities.
2

Strategy

Develop roadmap and account-based strategy to drive sustained growth.
3

Enablement

Equip sales, marketing and partner teams with dedicated learning program.
4

Execution

Implement strategy and roll out key initiatives with direct teams and strategic partners.
5

Value realization

Measure success through improvements in relationships, reputation, and revenue.

Go all-in in accounts

Our Client Marketing Framework helps orient marketing strategy, resource allocation, programs, and activation against your priority accounts. It provides focus for high-impact marketing motions to drive account growth and embed a strategic client development culture.

It's an honor to work with Momentum... it puts me in a completely different league of ABM-ers.

Barka Pai
Account and Industry Marketing, Bain & Company
Thank you so much for all your guidance and support in the last few months, all the sessions and feedback have really helped me better understand and plan for ABM.
That speed and agility and creativity in being able to get up and running really helped.

Gaynor Finlay
Vice President of Marketing, CoreHR
The work that we have done together has really helped us elevate the position of marketing, with the board and with the wider group of JML.

Gaynor Finlay
Vice President of Marketing, CoreHR
There is no way that any other partner would be able to do this type of work.

Wendy Smith
Managing Director of Strategic Marketing, State Street

Perspective Account-Based Marketing

Five reasons to rethink ABM

Over the past 20 years, B2B marketing has shifted dramatically towards greater client-centricity.
Podcast Account-Based Marketing

Riverbed: Bridging the global-regional marketing divide

In a world of global expansion and local nuance, how do you strike the perfect balance in your Account-Based Marketing (ABM) strategies?
Press release Marketing leadership

Momentum ITSMA announces 2024 Global Marketing Excellence Awards winners

Momentum ITSMA proudly announces the winners of its 27th Global Marketing Excellence Awards and will honor their outstanding achievements at Rethink ABM – New York on October 23.