Drive client-centricity

Aligning go-to-market teams on strategies that increase client proximity

Ideal for:

Account-based strategies are increasingly critical for success in today’s market. Our latest CBX data reveals that 49% of clients now find it more difficult to make investment decisions, up from 45% in 2022. Clients are demanding differentiated insights, greater senior attention, and support in building the case for change. 

As clients rationalize their service providers, the average number of 'trusted providers' has decreased, emphasizing the importance of strong, trust-based relationships fostered through client-centric approaches.

Furthermore, the race for client preference is intensifying. Nearly 75% of clients identify their preferred provider before the shortlist stage, yet they are evaluating more potential providers. This illustrates the critical role of proactive, client-led growth strategies in securing revenue and cultivating long-term partnerships.

  • 49%

    of clients now find it more difficult to make investment decisions

  • 75%

    of clients identify their preferred provider before the shorytlist stage

Go all-in in accounts

Our Client Marketing Framework helps orient marketing strategy, resource allocation, programs, and activation against your priority accounts. It provides focus for high-impact marketing motions to drive account growth and embed a strategic client development culture.

Client marketing framework

  • It has been a pleasure working with you and your team. I learned a lot and enjoyed the sessions! Now I will use the learnings and execute. I will definitely recommend this training.

  • In my experience, Momentum ITSMA training and certification is the best training there is.

    Andrea Clatworthy

    Director, Head of Europe Marketing Transformation, Fujitsu

  • MHR grey

    Successfully relaunching People First was a vital part of MHR’s growth strategy. The results so far have been very positive. Momentum has allowed us to address multiple objectives.

    Anton Roe 

    CEO, MHR

  • With Momentum’s pedigree in Account-Based Marketing and long standing partnership with VMware, it was a no brainer to partner with them on this strategic transformation of our go-to-market.

    Chief Marketing Officer

  • Microsoft grey

    One of the biggest successes we've had is our partnership with Momentum. In particular, the thought process around the materials that we build together and the insights that we deliver back into the account team, again and again, have driven such incredible impact.

    Carrie Holmes

    Director of Marketing, Strategic Accounts, Microsoft 

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