Enable your marketing teams to grow clients

Gain the knowledge, skills, and insights to put your clients at the heart of everything you do. Build relationships that last and create a win-win for you and your most valuable clients.

Our industry-leading ABM training and certification programs have empowered over 3,000 professionals and are the global standard.

ABM Certification & Mentoring Program

Our ABM certification gives you everything you need to master the practices of Account-Based Marketing and drive impact across your strategic accounts.

Course details

Virtual

June 11, 2025 - December 30, 2025
ABM Fundamentals: A virtual training course

You already know that Account-Based Marketing (ABM) is delivering results. But are you and your team expanding your capabilities fast enough to take full advantage of the different approaches to ABM?

Course details

Virtual

July 1, 2025 - September 30, 2025

Perspective Generative AI

Lessons learned from Momentum ITSMA's journey with AI

Explore our journey with AI, the insights we've gained, and the innovative strategies we’ve developed, including our unique approach to ‘agentic AI’ and the CARE framework.
Podcast Account-Based Marketing

EY: Scaling ABM for global impact

How can professional services firms scale ABM while maintaining deep client engagement and delivering measurable commercial impact? Oli Hammans and Gabriella Sellers share EY’s approach – smart prioritization, collaboration, and a relentless client-centric focus.
Perspective Generative AI

AI adoption for marketers in B2B firms

The use of AI remains a critical component of successful B2B buyers’ strategies. Here, we explore the five top use cases of generative AI, which are essential for enhancing marketing strategies and driving business success.

Customer trust is hard won, and easily lost. Having worked firsthand with Momentum ITSMA, Alisha knows what it takes to build trust, reputation, and relationships with key accounts. This approach works.

Nina Gmachl-Eshuis
Vice President, Salesforce
Lyndon has created a masterclass on how to orchestrate internally and, importantly, how to collaborate with your customer to win deals and create long-term partnerships.

Keith Pranghofer
Director of Marketing, ISV Partnerships, Microsoft
Put simply, Momentum ITSMA's team and process drive incredible impact.

Eric Visser
Head of Ecosystem Sourcing Services, Accenture
That speed and agility and creativity in being able to get up and running really helped.

Gaynor Finlay
Vice President of Marketing, CoreHR
Customer trust is hard won, and easily lost. Having worked firsthand with Lyndon, she knows what it takes to build trust, reputation, and relationships with key accounts. This approach works.

Nina Gmachl-Eshuis
Vice President, Salesforce

Momentum Pulse

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Enable your marketing teams to grow clients

ABM Certification & Mentoring Program

ABM Fundamentals: A virtual training course

Lessons learned from Momentum ITSMA's journey with AI

EY: Scaling ABM for global impact

AI adoption for marketers in B2B firms

Customer trust is hard won, and easily lost. Having worked firsthand with Momentum ITSMA, Alisha knows what it takes to build trust, reputation, and relationships with key accounts. This approach works.

Lyndon has created a masterclass on how to orchestrate internally and, importantly, how to collaborate with your customer to win deals and create long-term partnerships.

Put simply, Momentum ITSMA's team and process drive incredible impact.

That speed and agility and creativity in being able to get up and running really helped.

Customer trust is hard won, and easily lost. Having worked firsthand with Lyndon, she knows what it takes to build trust, reputation, and relationships with key accounts. This approach works.

Momentum Pulse