ABM Fundamentals: A virtual training course

You already know that Account-Based Marketing (ABM) is delivering results. But are you and your team expanding your capabilities fast enough to take full advantage of the different approaches to ABM?

Empower winning teams with ABM Fundamentals

You already know that Account-Based Marketing is delivering impact. But are you and your team expanding your capabilities fast enough to drive market-beating growth?

As a marketer you face ever-changing trends and fierce competition. The Momentum ITSMA ABM Fundamentals training gives you a solid foundation in ABM strategies to elevate your client-centric growth.

Our ABM training offers insights to set you apart. Whether you’re new to ABM or you want to kick-start a dormant program, we’ll equip you with the skills to build deeper, meaningful relationships with your most valuable clients.

  • Virtual expert workshop and practicum 
  • Key-note discussion with ABM expert(s) 
  • Real-world case studies and best practices 
  • Interactive eLearning at your own pace 
  • Online Fundamentals of ABM exam 
  • Market recognized accreditation 

Who is it for?

ABM fundamentals is tailor-made for marketing practitioners looking to build a strong foundation in Account-Based strategies. Empower yourself to build reputation, deepen relationships and grow revenue in your strategic accounts to excel in today’s landscape. 

What will I learn?

  • Understand ABM’s vital distinction from traditional B2B strategies and demand generation 
  • Confidently select the right accounts for your program 
  • Identify key drivers behind target accounts 
  • Prioritize and execute effective tailored strategies 
  • Master stakeholder profiling and create impactful buyer personas 
  • Craft compelling and customized value propositions 
  • Design and execute integrated sales and marketing campaigns

Speakers

  • Jo Connolly

    Director, Learning & Development

Related insights

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  • In my experience, Momentum ITSMA training and certification is the best training there is.

    Andrea Clatworthy

  • Statestreet grey

    This is truly outstanding work by Momentum.

    Hannah Grove, Chief Marketing Officer, State Street

  • Accenture grey

    Put simply, Lyndon’s team and process drive incredible impact. Thanks to the support of Alisha’s team, our account team was able to harmonize the siloed activities and messages and structure this in a five-pillar strategy that everyone in the account team was able to articulate well at an international bank in the Netherlands, leading to the biggest deal in the history of our company.

    Eric Visser
    Head of Ecosystem Sourcing Services, Accenture 

  • Salesforce grey

    Customer trust is hard won, and easily lost. Having worked firsthand with Lyndon, she knows what it takes to build trust, reputation, and relationships with key accounts. This approach works.

    Nina Gmachl-Eshuis, Vice President, Salesforce 

  • Statestreet grey

    Ultimately, it comes down to the impressive team that gave us the confidence. This is truly outstanding work by Momentum. 

    Iulia Balan, Managing Director, Head of Product and Account-Based Marketing 
    State Street