ABM Fundamentals: A virtual training course

You already know that Account-Based Marketing (ABM) is delivering results. But are you and your team expanding your capabilities fast enough to take full advantage of the different approaches to ABM?

Empower winning teams with ABM Fundamentals

You already know that Account-Based Marketing is delivering impact. But are you and your team expanding your capabilities fast enough to drive market-beating growth?

As a marketer you face ever-changing trends and fierce competition. The Momentum ITSMA ABM Fundamentals training gives you a solid foundation in ABM strategies to elevate your client-centric growth.

Our ABM training offers insights to set you apart. Whether you’re new to ABM or you want to kick-start a dormant program, we’ll equip you with the skills to build deeper, meaningful relationships with your most valuable clients.

  • Virtual expert workshop and practicum 
  • Key-note discussion with ABM expert(s) 
  • Real-world case studies and best practices 
  • Interactive eLearning at your own pace 
  • Online Fundamentals of ABM exam 
  • Market recognized accreditation 

Who is it for?

ABM fundamentals is tailor-made for marketing practitioners looking to build a strong foundation in Account-Based strategies. Empower yourself to build reputation, deepen relationships and grow revenue in your strategic accounts to excel in today’s landscape. 

What will I learn?

  • Understand ABM’s vital distinction from traditional B2B strategies and demand generation 
  • Confidently select the right accounts for your program 
  • Identify key drivers behind target accounts 
  • Prioritize and execute effective tailored strategies 
  • Master stakeholder profiling and create impactful buyer personas 
  • Craft compelling and customized value propositions 
  • Design and execute integrated sales and marketing campaigns

Speakers

  • Director, Learning & Development

Related insights

View all
  • Dell grey

    I knew we had a hit on our hands when the CEO of a multi-billion-pound organisation started waving the document at Michael Dell during a Zoom call. 

    Elliot Young, Chief Technology Officer, Dell Technologies

  • Accenture grey

    Put simply, Lyndon’s team and process drive incredible impact. Thanks to the support of Alisha’s team, our account team was able to harmonize the siloed activities and messages and structure this in a five-pillar strategy that everyone in the account team was able to articulate well at an international bank in the Netherlands, leading to the biggest deal in the history of our company.

    Eric Visser
    Head of Ecosystem Sourcing Services, Accenture 

  • Salesforce grey

    The strategies have served as a playbook for me over the years with my top accounts, delivering impressive results. To any B2B organization that is looking to win or grow strategic accounts, I recommend partnering with Alisha’s team.

    Danny Nail, Global Centre of Excellence Lead, Salesforce 

  • Centrica grey

    The team have played an important role throughout the process of planning, launching and growing Centrica Business Solutions – from helping us initially develop a distinctive market story, through to building targeted vertical propositions, creating high-quality content assets and delivering tools to enable our teams. Their support has been first-class throughout.

    Simon Farr
    Head of Marketing, Centrica

  • Statestreet grey

    We were able to partner with Momentum to quickly show the value of account-based marketing, to pilot that quickly, and had a big contribution to a major business win.

    Iulia Balan, Managing Director, Head of Product and Account-Based Marketing 

    State Street