ABM Fundamentals: A virtual training course

You already know that Account-Based Marketing (ABM) is delivering results. But are you and your team expanding your capabilities fast enough to take full advantage of the different approaches to ABM?

Empower winning teams with ABM Fundamentals

You already know that Account-Based Marketing is delivering impact. But are you and your team expanding your capabilities fast enough to drive market-beating growth?

As a marketer you face ever-changing trends and fierce competition. The Momentum ITSMA ABM Fundamentals training gives you a solid foundation in ABM strategies to elevate your client-centric growth.

Our ABM training offers insights to set you apart. Whether you’re new to ABM or you want to kick-start a dormant program, we’ll equip you with the skills to build deeper, meaningful relationships with your most valuable clients.

  • Virtual expert workshop and practicum 
  • Key-note discussion with ABM expert(s) 
  • Real-world case studies and best practices 
  • Interactive eLearning at your own pace 
  • Online Fundamentals of ABM exam 
  • Market recognized accreditation 

Who is it for?

ABM fundamentals is tailor-made for marketing practitioners looking to build a strong foundation in Account-Based strategies. Empower yourself to build reputation, deepen relationships and grow revenue in your strategic accounts to excel in today’s landscape. 

What will I learn?

  • Understand ABM’s vital distinction from traditional B2B strategies and demand generation 
  • Confidently select the right accounts for your program 
  • Identify key drivers behind target accounts 
  • Prioritize and execute effective tailored strategies 
  • Master stakeholder profiling and create impactful buyer personas 
  • Craft compelling and customized value propositions 
  • Design and execute integrated sales and marketing campaigns

Speakers

  • Director, Learning & Development

Related insights

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  • Salesforce grey

    Customer trust is hard won, and easily lost. Having worked firsthand with Lyndon, she knows what it takes to build trust, reputation, and relationships with key accounts. This approach works.

    Nina Gmachl-Eshuis, Vice President, Salesforce 

  • Microsoft grey

    One of the biggest successes we've had is our partnership with Momentum. In particular, the thought process around the materials that we build together and the insights that we deliver back into the account team, again and again, have driven such incredible impact.

    Carrie Holmes
    Director of Marketing, Strategic Accounts, Microsoft 

  • Oracle grey

    It's a combination of the long haul and sometimes the short-term opportunities that come up. And we found that Momentum can help us enormously in both those scenarios, that's where the strength really comes from, it's being a specialist.

    Michael Avis, Senior Director, EMEA Marketing, Oracle 

     

  • In my experience, Momentum ITSMA training and certification is the best training there is.

    Andrea Clatworthy

  • Salesforce grey

    The strategies have served as a playbook for me over the years with my top accounts, delivering impressive results. To any B2B organization that is looking to win or grow strategic accounts, I recommend partnering with Alisha’s team.

    Danny Nail, Global Centre of Excellence Lead, Salesforce