Growth insights, reports, and news for you

In the first episode of our new Spotlight Series, Tony Coppola, Executive Director of Content Services, shares his insights on the evolving role of B2B content in shaping a truly client-centric marketing strategy.

In this showcase series, we’re celebrating our 2023 Marketing Excellence Awards finalists and winners. 

Insights into addressing the complexities of the proliferation of partner business models and the nature of partnering which has become increasingly multi-dimensional and challenging.

Learn how targeted research has equipped CRB senior management with critical data and insight to help improve key account satisfaction and loyalty, strengthen relationships, increase advocacy, and accelerate growth.

Momentum ITSMA experts explore the marketing studies and trends that have caught their eye – for better or worse – in Q1 of 2022.

Creativity is the first thing that sets your message apart from your competitors. Here are the top creative trends we expect to see in 2022

Alisha Lyndon, CEO at Momentum ITSMA and Liz Harrison, Partner, McKinsey & Company, discuss B2B marketing as a strategic business driver.

It is not enough to develop good products and competitive pricing. Companies need to deeply understand their clients and what they need... Hear from renowned author and competitive intelligence expert Leonard Fuld.

Engaging the C-suite has always been one of the main objectives of Account-Based Marketing programs, but the events of 2020 have made building board-level relationships even more vital than ever.

The 2020 Marketing Excellence Award Winners were announced on October 14 during a virtual presentation where teams around the world joined in.