Accelerate account growth for technology providers
Innovation moves at such pace that providers need a way to constantly adapt and differentiate in their crowded markets.
Developing precise, expert strategies for key accounts is critical for success.
Develop growth strategies with precision and expertise
Buyers today demand cutting-edge solutions and bespoke experiences. As a result, sales processes have become complex and require sustained, tailored engagement.
Account-Based Marketing is well-established with leading providers. With that comes a need for better marketing and sales alignment, use of advanced analytics, and automation to effectively demonstrate the potential value gains and ROI on offer.
Our customized solutions help technology providers develop account strategies with precision and expertise. With our unique insights and unrivalled experience, we'll sharpen focus around your most valuable clients.
How we help
Shift go-to-market model to account focus and create a client development culture.
Understand your clients and how to perfectly tune your sales and marketing to their needs. We help to simplify collaboration and streamline internal communications. Our data-driven frameworks keep your entire team aligned and focused on driving client-centric growth.
Design, operationalize, and embed account-based programs for top accounts.
We invented Account-Based Marketing and, with our hands-on experience in key account growth, we know exactly what it takes to propel your strategic clients to new heights. Through meaningful client relationships, we’ll help you execute programs that deepen relationships, enhance reputation, and grow revenue.
Increase differentiation and improve the buying experience.
We combine a deep understanding of winning behaviours, client needs, and differentiation to help you win more often. With compelling buying experiences and high value opportunity development, we help to grow revenue and make a real impact on pipeline performance.
The level of trust and depth of client relationships play a major role in helping organizations achieve their business objectives.
Strengthen trust and reputation requires a deep understanding of the environment your clients operate in, the challenges they face, and the actions they should take to overcome their barriers.
Develop a deliberate relationship strategy with attention and focus.
Proactively develop executive and multi-threaded relationships in your high-value accounts by mapping relationships, developing engagement strategies, and driving consistency.
Land and expand into larger enterprise accounts, launch client-centric solutions and cross sell to new buyers for market-beating growth.
We help to provide a deep understanding of your account base and buyers, and develop initiatives to expand your market share by winning higher value accounts and high value opportunities.
Related cases and insight
View all-
Three ways to reap the benefits of ABM in Professional Services
In the first of a three-part series, we explore how to align ABM with your firm's strategy to transform client relationships and drive growth.
-
Momentum ITSMA announces appointment of new Chief Consulting Officer after record year for key client growth
Momentum ITSMA announces appointment of Chief Consulting Officer Meta Karagianni, following on from a standout year of double-digit growth from its own strategic clients.
-
Rethinking the B2B marketing playbook: Five cornerstones for modern marketing | Forbes
Buying is complex and trust is scarce – it’s time to rethink how we outperform in this B2B market.