Growth insights, reports, and news for you

New research from Momentum ITSMA shows that thought leadership helps buyers gain confidence in your brand and, crucially, align on key issues that would otherwise stall purchase decisions.

In today’s B2B landscape, brand reputation tracking is no longer optional – it’s a competitive necessity. Our research shows that as purchasing decisions become more complex and high stakes, B2B buyers say the risk of poor decision-making has increased. Minimizing this perceived risk and maximizing trust in your brand can help you win. 

How do you build trust and grow client relationships on a global scale? Jason Levergood shares how strategic alignment, a client-first mindset, and cross-border collaboration drive success in the complex world of professional services.

In this episode of The Client-Centric CMO, we explore how marketing leaders can redefine their role in driving strategic business growth, transforming marketing from a cost center to a value creator in today's dynamic B2B landscape.

Under pressure to deliver scalable and profitable growth, CMOs today can play a critical role in leading their organization’s response to new client demands and market dynamics.

Momentum ITSMA, pioneers in Account-Based Marketing (ABM) and client-led growth strategies, and global technology leader Salesforce recently hosted a dynamic half-day forum exploring the power of client-centric go-to-market strategies.

Thought leadership offers the opportunity for collaboration and mutual value creation with clients, yet many solution providers and advisory firms still find it challenging to involve their clients. 

In this episode of the Account-Based Marketing podcast, Reshma Rahi, Associate VP, GTM Strategy and Sales Transformation, reveals how a laser focus on client needs has transformed Ascendion’s ABM strategies into a growth powerhouse.

Early insights from our Value of Thought Leadership 2025 reveal what B2B buyers need from providers and how you can rise above the competition with insightful, client-centric strategies. 

We surveyed over 300 B2B marketers to discover the benefits, barriers, and best practices of Account-Based Marketing.

In the first episode of our new Spotlight Series, Tony Coppola, Executive Director of Content Services, shares his insights on the evolving role of B2B content in shaping a truly client-centric marketing strategy.

How do you scale ABM without compromising the bespoke client-centric approach that defines its success?

Ralph Hengstenberg, Director of Industry Marketing, shares AWS's blueprint for fusing creativity, diversity, and innovation to shape the next generation of client-centric marketing leaders. 

In the final instalment of our three-part blog series based on a recent financial services (FS) roundtable in London, we’re focusing on another critical component of Account-Based Marketing (ABM) that many organizations struggle with: identifying the right accounts. 

The key to a successful, scalable content strategy lies in relevance, not volume. By focusing on personalization and understanding your strategy maturity, you can deliver meaningful experiences that truly resonate with your audience.

In this bonus podcast episode, we explore the evolution of ABM, drawing on insights from Momentum ITSMA’s Global Account-Based Marketing Benchmark study to uncover the strategies redefining the future of client-centric marketing.

In part two of our three-part blog series based on a recent financial services (FS) roundtable in London, we explore one of the biggest obstacles to ABM's success: inadequate sponsorship and governance.

In our latest episode, we discover how Momentum ITSMA's Marketing Excellence Award winner Rhiannon Blackwell has established a successful global ABM program at PwC, driving collaboration, growth, and earning the title of Account-Based Marketer of the Year 2024. 

Learn how Dell Technologies is using generative AI to revolutionize client engagement, optimize sales processes, and create tailored, high-impact customer experiences.

Seventeen consecutive quarters of growth is no small feat in today’s competitive tech landscape. How has Persistent Systems managed to stay ahead – outperforming the market, expanding its reach, and leading the way in innovation and client-centricity?

Jim Jackson, former CMO of Hewlett Packard Enterprise, shares how bold, data-driven marketing revolutionized the company's digital transformation, fueling client-centric growth.

Discover how Jill Hambley revolutionized FM’s marketing strategy, integrating ABM, brand differentiation, and insights to drive strategic growth.

In this episode, we go behind the scenes with Luisa Wegmueller, ABM Lead, to explore how Roche is transforming ABM to drive hyper-personalized customer experiences and accelerate growth in complex B2B markets.

We worked with the company to transform its client engagement strategy, leading to the largest deal in its CMT practice and setting a new standard for client relationships and growth.