Differentiate offerings

Land larger accounts, cross-sell into new buyers or with new solutions.

One downside to the popularity of ABM is that everyone’s doing it. This means your competitors are likely running their own ABM programs, targeting the same decision-makers.

The challenge now is to design and develop account-based strategies that can scale and seamlessly integrate marketing with other functions. The goal is to build relationships founded on trust, collaboration, and partnership.

  • 76%

    of enterprises tell us they receive information from solution providers that's tailored to their company

Five steps to higher-value relationships

  • 1
    Diagnostic

    Segment accounts supported by market sizing, structure, and competitive intelligence.

  • 2
    Strategy

    Develop strategy, personas, and messaging to serve the needs of accounts.

  • 3
    Enablement

    Equip teams to win high-value accounts and opportunities with enablement tools and account workshops.

  • 4
    Execution

    Execute into accounts efficiently with tailored content to advance engagement.

  • 5
    Value realization

    Optimize based on account relationships, reputation, and revenue performance.

Know where growth is coming from

Our unique Account Strategy Matrix draws on key account practices to help you identify ways to effectively engage new accounts and buyers, prioritize marketing and sales strategies, and seize every high-value opportunity. 

Account growth matrix
  • Arup grey

    Arup joined Momentum to take one step closer to becoming a truly client-centric firm. During this time, our Client Team has grown and become established in providing client marketing... ensuring they put the client at the heart of their plans, engagement, and positioning activity.

    Vicky Jones

    Associate Client Teams Leader, ARUP

  • My mentor was absolutely incredible. He guided me through and offered super insightful feedback. This is a must have to put in your learning arsenal.

  • Centrica grey

    The team have played an important role throughout the process of planning, launching and growing Centrica Business Solutions – from helping us initially develop a distinctive market story, through to building targeted vertical propositions, creating high-quality content assets, and delivering tools to enable our teams. Their support has been first-class throughout.

    Simon Farr

    Head of Marketing, Centrica

  • Colt grey

    From the start, Momentum recognized the challenges to develop and execute a program like this to our accounts. The interactive network mapping and hyper-personalized content is a highly effective account-based program for us. 

    Jenni Sach

    Director, Business Partner, Colt

  • Salesforce grey

    Momentum is a strategic growth consultancy. They are partners, always bringing additional value to the table with deep knowledge and bringing innovation in their approach.

    Danny Nail

    Global Head of ABM, Salesforce