Differentiate offerings

Land larger accounts, cross-sell into new buyers or with new solutions.

Ideal for:

One downside to the popularity of ABM is that everyone’s doing it. This means your competitors are likely running their own ABM programs, targeting the same decision-makers.

The challenge now is to design and develop account-based strategies that can scale and seamlessly integrate marketing with other functions. The goal is to build relationships founded on trust, collaboration, and partnership.

76%
of enterprises tell us they receive information from solution providers that's tailored to their company

Five steps to higher-value relationships

1

Diagnostic

Segment accounts supported by market sizing, structure, and competitive intelligence.
2

Strategy

Develop strategy, personas, and messaging to serve the needs of accounts.
3

Enablement

Equip teams to win high-value accounts and opportunities with enablement tools and account workshops.
4

Execution

Execute into accounts efficiently with tailored content to advance engagement.
5

Value realization

Optimize based on account relationships, reputation, and revenue performance.

Know where growth is coming from

Our unique Account Strategy Matrix draws on key account practices to help you identify ways to effectively engage new accounts and buyers, prioritize marketing and sales strategies, and seize every high-value opportunity.

Ultimately, it comes down to the impressive team that gave us the confidence. This is truly outstanding work by Momentum.

Iulia Balan
Managing Director, Head of Product and Account-Based Marketing, State Street
I truly appreciate your guidance and support with this ABM plan. I’ve enjoyed learning more about modern ABM techniques and how they can be applied to support our business growth.
This is truly outstanding work by Momentum.

Hannah Grove
Chief Marketing Officer, State Street
It has been a pleasure working with you and your team. I learned a lot and enjoyed the sessions! Now I will use the learnings and execute. I will definitely recommend this training.
With Momentum’s pedigree in Account-Based Marketing and long standing partnership with VMware, it was a no brainer to partner with them on this strategic transformation of our go-to-market.

Chief Marketing Officer

Market insights and research Thought leadership

The role of thought leadership in the buying process

New research from Momentum ITSMA shows that thought leadership helps buyers gain confidence in your brand and, crucially, align on key issues that would otherwise stall purchase decisions.
Perspective Growth

How brand tracking drives sales, differentiation, and growth

In today’s B2B landscape, brand reputation tracking is no longer optional – it’s a competitive necessity. Our research shows that as purchasing decisions become more complex and high stakes, B2B buyers say the risk of poor decision-making has increased. Minimizing this perceived risk and maximizing trust in your brand can help you win.
Podcast Account-Based Marketing

Grant Thornton: Driving growth in global markets

How do you build trust and grow client relationships on a global scale? Jason Levergood shares how strategic alignment, a client-first mindset, and cross-border collaboration drive success in the complex world of professional services.