Differentiate offerings
Land larger accounts, cross-sell into new buyers or with new solutions.
Ideal for:
One downside to the popularity of ABM is that everyone’s doing it. This means your competitors are likely running their own ABM programs, targeting the same decision-makers.
The challenge now is to design and develop account-based strategies that can scale and seamlessly integrate marketing with other functions. The goal is to build relationships founded on trust, collaboration, and partnership.
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of enterprises tell us they receive information from solution providers that's tailored to their company
Five steps to higher-value relationships
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1Diagnostic
Segment accounts supported by market sizing, structure, and competitive intelligence.
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2Strategy
Develop strategy, personas, and messaging to serve the needs of accounts.
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3Enablement
Equip teams to win high-value accounts and opportunities with enablement tools and account workshops.
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4Execution
Execute into accounts efficiently with tailored content to advance engagement.
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5Value realization
Optimize based on account relationships, reputation, and revenue performance.
Know where growth is coming from
Our unique Account Strategy Matrix draws on key account practices to help you identify ways to effectively engage new accounts and buyers, prioritize marketing and sales strategies, and seize every high-value opportunity.
![Account growth matrix](https://momentumitsma.com/uploads/Solutions/Win/account-growth-matrix.png)
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PwC: Winner of Momentum ITSMA’s 2024 Account-Based Marketer of the Year
In our latest episode, we discover how Momentum ITSMA's Marketing Excellence Award winner Rhiannon Blackwell has established a successful global ABM program at PwC, driving collaboration, growth, and earning the title of Account-Based Marketer of the Year 2024.
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Dell Technologies CTO Elliott Young on revolutionizing client engagement with generative AI
Learn how Dell Technologies is using generative AI to revolutionize client engagement, optimize sales processes, and create tailored, high-impact customer experiences.
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The winning formula for market-beating growth
Seventeen consecutive quarters of growth is no small feat in today’s competitive tech landscape. How has Persistent Systems managed to stay ahead – outperforming the market, expanding its reach, and leading the way in innovation and client-centricity?