Differentiate offerings

Integrating the portfolio to enhance client relevance and market distinction

Ideal for:

In a rapidly changing marketplace, differentiation is essential for maintaining a competitive edge. Our recent Client Buying Index data reveals that organizations face increasing pressure to align their offerings with evolving client needs and preferences.

Over half of enterprises indicate that their current solutions are not adequately addressing market demands, leading to frustration and lost opportunities. As businesses navigate mergers, acquisitions, and market fluctuations, it's crucial to continuously integrate and refine offerings to enhance client relevance and drive differentiation. By prioritizing client-centric solutions, you can ensure your organization stays ahead of the competition while fostering stronger relationships and sustained growth.

76%
of enterprises tell us they receive information from solution providers that's tailored to their company

Know where growth is coming from

Our unique Account Strategy Matrix draws on key account practices to help you identify ways to effectively engage new accounts and buyers, prioritize marketing and sales strategies, and seize every high-value opportunity.

Thank you so much for all your guidance and support in the last few months, all the sessions and feedback have really helped me better understand and plan for ABM.
Lyndon has created a masterclass on how to orchestrate internally and, importantly, how to collaborate with your customer to win deals and create long-term partnerships.

Keith Pranghofer
Director of Marketing, ISV Partnerships, Microsoft
Put simply, Momentum ITSMA's team and process drive incredible impact.

Eric Visser
Head of Ecosystem Sourcing Services, Accenture
That speed and agility and creativity in being able to get up and running really helped.

Gaynor Finlay
Vice President of Marketing, CoreHR
The strategies have served as a playbook for me over the years with my top accounts, delivering impressive results. To any B2B organization that is looking to win or grow strategic accounts, I recommend partnering with Alisha’s team.

Danny Nail
Global Centre of Excellence Lead, Salesforce

Podcast Account-Based Marketing

Hexagon: Elevating ABM with client-centric precision

In this episode of the Account-Based Marketing podcast, Jodi Lebow, Vice President of Global Demand Center, reveals how Hexagon is transforming its approach to growth by integrating ABM, demand generation, and client-centricity across its global operations.
Market insights and research Growth

What’s holding back your content marketing function?

Enterprise marketing leaders from multiple industries recently met with Momentum ITSMA to discuss content marketing operations best practices – in the second of three blogs, we look here at what’s not working so well.
Market insights and research Growth

What’s the key strength of your content marketing function?

Marketing leaders from multiple industries recently met with Momentum ITSMA to discuss content marketing operations best practices – in the first of three blogs, we look at what’s working well.