Differentiate offerings

Integrating the portfolio to enhance client relevance and market distinction

Ideal for:

In a rapidly changing marketplace, differentiation is essential for maintaining a competitive edge. Our recent Client Buying Index data reveals that organizations face increasing pressure to align their offerings with evolving client needs and preferences.

Over half of enterprises indicate that their current solutions are not adequately addressing market demands, leading to frustration and lost opportunities. As businesses navigate mergers, acquisitions, and market fluctuations, it's crucial to continuously integrate and refine offerings to enhance client relevance and drive differentiation. By prioritizing client-centric solutions, you can ensure your organization stays ahead of the competition while fostering stronger relationships and sustained growth.

76%
of enterprises tell us they receive information from solution providers that's tailored to their company

Know where growth is coming from

Our unique Account Strategy Matrix draws on key account practices to help you identify ways to effectively engage new accounts and buyers, prioritize marketing and sales strategies, and seize every high-value opportunity.

Ultimately, it comes down to the impressive team that gave us the confidence. This is truly outstanding work by Momentum.

Iulia Balan
Managing Director, Head of Product and Account-Based Marketing, State Street
This is truly outstanding work by Momentum.

Hannah Grove
Chief Marketing Officer, State Street
The team have played an important role throughout the process of planning, launching and growing Centrica Business Solutions – from helping us initially develop a distinctive market story, through to building targeted vertical propositions, creating high-quality content assets, and delivering tools to enable our teams. Their support has been first-class throughout.

Simon Farr
Head of Marketing, Centrica
We were able to partner with Momentum to quickly show the value of Account-Based Marketing, to pilot that quickly, and had a big contribution to a major business win.

Iulia Balan
Managing Director, Head of Product and Account-Based Marketing, State Street
The work that we have done together has really helped us elevate the position of marketing, with the board and with the wider group of JML.

Gaynor Finlay
Vice President of Marketing, CoreHR

Podcast Marketing leadership

Duco: The new rules of client-centric growth

What does it take to make client centricity more than a slogan? Margaret Franco, CMO, Duco, reveals how aligning product, sales, and marketing unlocks growth in today’s demanding B2B landscape.
Podcast Account-Based Marketing

KPMG: The blueprint for high-touch, high-impact ABM

In this episode of the Account-Based Marketing podcast, Heather Adkins shares the art and science of scaling ABM through sector-driven teams, AI-powered agents, and a relentless client focus.
Perspective Thought leadership

Transforming thought leadership into a client growth lever | Forbes

Thought leadership has transformed from a brand-building exercise into a pivotal element of enterprise decision making. It’s not just about generating interest; it's about securing trust, driving differentiation, and actively influencing purchase decisions.