Differentiate offerings
Land larger accounts, cross-sell into new buyers or with new solutions.
Ideal for:
One downside to the popularity of ABM is that everyone’s doing it. This means your competitors are likely running their own ABM programs, targeting the same decision-makers.
The challenge now is to design and develop account-based strategies that can scale and seamlessly integrate marketing with other functions. The goal is to build relationships founded on trust, collaboration, and partnership.
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of enterprises tell us they receive information from solution providers that's tailored to their company
Five steps to higher-value relationships
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1Diagnostic
Segment accounts supported by market sizing, structure, and competitive intelligence.
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2Strategy
Develop strategy, personas, and messaging to serve the needs of accounts.
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3Enablement
Equip teams to win high-value accounts and opportunities with enablement tools and account workshops.
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4Execution
Execute into accounts efficiently with tailored content to advance engagement.
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5Value realization
Optimize based on account relationships, reputation, and revenue performance.
Know where growth is coming from
Our unique Account Strategy Matrix draws on key account practices to help you identify ways to effectively engage new accounts and buyers, prioritize marketing and sales strategies, and seize every high-value opportunity.
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Five reasons to rethink ABM
Over the past 20 years, B2B marketing has shifted dramatically towards greater client-centricity.
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Riverbed: Bridging the global-regional marketing divide
In a world of global expansion and local nuance, how do you strike the perfect balance in your Account-Based Marketing (ABM) strategies?
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Momentum ITSMA announces 2024 Global Marketing Excellence Awards winners
Momentum ITSMA proudly announces the winners of its 27th Global Marketing Excellence Awards and will honor their outstanding achievements at Rethink ABM – New York on October 23.