Differentiate offerings
Land larger accounts, cross-sell into new buyers or with new solutions.
Ideal for:
One downside to the popularity of ABM is that everyone’s doing it. This means your competitors are likely running their own ABM programs, targeting the same decision-makers.
The challenge now is to design and develop account-based strategies that can scale and seamlessly integrate marketing with other functions. The goal is to build relationships founded on trust, collaboration, and partnership.
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of enterprises tell us they receive information from solution providers that's tailored to their company
Five steps to higher-value relationships
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1Diagnostic
Segment accounts supported by market sizing, structure, and competitive intelligence.
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2Strategy
Develop strategy, personas, and messaging to serve the needs of accounts.
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3Enablement
Equip teams to win high-value accounts and opportunities with enablement tools and account workshops.
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4Execution
Execute into accounts efficiently with tailored content to advance engagement.
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5Value realization
Optimize based on account relationships, reputation, and revenue performance.
Know where growth is coming from
Our unique Account Strategy Matrix draws on key account practices to help you identify ways to effectively engage new accounts and buyers, prioritize marketing and sales strategies, and seize every high-value opportunity.
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Ascendion: Harnessing marketing’s superpower to fuel client-centric growth
In this episode of the Account-Based Marketing podcast, Reshma Rahi, Associate VP, GTM Strategy and Sales Transformation, reveals how a laser focus on client needs has transformed Ascendion’s ABM strategies into a growth powerhouse.
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What’s inside the Value of Thought Leadership 2025 report?
Early insights from our Value of Thought Leadership 2025 reveal what B2B buyers need from providers and how you can rise above the competition with insightful, client-centric strategies.
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What sets ABM leaders apart from the rest?
We surveyed over 300 B2B marketers to discover the benefits, barriers, and best practices of Account-Based Marketing.