Differentiate offerings

Land larger accounts, cross-sell into new buyers or with new solutions.

Ideal for:

One downside to the popularity of ABM is that everyone’s doing it. This means your competitors are likely running their own ABM programs, targeting the same decision-makers.

The challenge now is to design and develop account-based strategies that can scale and seamlessly integrate marketing with other functions. The goal is to build relationships founded on trust, collaboration, and partnership.

76%
of enterprises tell us they receive information from solution providers that's tailored to their company

Five steps to higher-value relationships

1

Diagnostic

Segment accounts supported by market sizing, structure, and competitive intelligence.
2

Strategy

Develop strategy, personas, and messaging to serve the needs of accounts.
3

Enablement

Equip teams to win high-value accounts and opportunities with enablement tools and account workshops.
4

Execution

Execute into accounts efficiently with tailored content to advance engagement.
5

Value realization

Optimize based on account relationships, reputation, and revenue performance.

Know where growth is coming from

Our unique Account Strategy Matrix draws on key account practices to help you identify ways to effectively engage new accounts and buyers, prioritize marketing and sales strategies, and seize every high-value opportunity.

Arup joined Momentum to take one step closer to becoming a truly client-centric firm. During this time, our Client Team has grown and become established in providing client marketing... ensuring they put the client at the heart of their plans, engagement, and positioning activity.

Vicky Jones
Associate Client Teams Leader, ARUP
My mentor was absolutely incredible. He guided me through and offered super insightful feedback. This is a must have to put in your learning arsenal.
The team have played an important role throughout the process of planning, launching and growing Centrica Business Solutions – from helping us initially develop a distinctive market story, through to building targeted vertical propositions, creating high-quality content assets, and delivering tools to enable our teams. Their support has been first-class throughout.

Simon Farr
Head of Marketing, Centrica
From the start, Momentum recognized the challenges to develop and execute a program like this to our accounts. The interactive network mapping and hyper-personalized content is a highly effective account-based program for us.

Jenni Sach
Director, Business Partner, Colt
Momentum is a strategic growth consultancy. They are partners, always bringing additional value to the table with deep knowledge and bringing innovation in their approach.

Danny Nail
Global Head of ABM, Salesforce

Perspective Account-Based Marketing

Closing the ‘ABM gap’ in financial services

Account-Based Marketing (ABM) offers financial services firms a powerful way to deepen client relationships and achieve growth in a complex, competitive, and trust-driven industry. However, scaling it effectively is essential for long-term success.
Event Account-Based Marketing

Highlights from Rethink ABM – New York

In October, over 140 senior marketers joined us in New York City to explore the seismic shifts in enterprise buying behavior.
Market insights and research Perspective

How to build a transformative client listening program

Sarah DeFreitas, Momentum ITSMA’s Executive Director of Research, shares seven steps to driving strategic decisions based on client feedback.