Differentiate offerings

Land larger accounts, cross-sell into new buyers or with new solutions.

Ideal for:

One downside to the popularity of ABM is that everyone’s doing it. This means your competitors are likely running their own ABM programs, targeting the same decision-makers.

The challenge now is to design and develop account-based strategies that can scale and seamlessly integrate marketing with other functions. The goal is to build relationships founded on trust, collaboration, and partnership.

  • 76%

    of enterprises tell us they receive information from solution providers that's tailored to their company

Five steps to higher-value relationships

  • 1
    Diagnostic

    Segment accounts supported by market sizing, structure, and competitive intelligence.

  • 2
    Strategy

    Develop strategy, personas, and messaging to serve the needs of accounts.

  • 3
    Enablement

    Equip teams to win high-value accounts and opportunities with enablement tools and account workshops.

  • 4
    Execution

    Execute into accounts efficiently with tailored content to advance engagement.

  • 5
    Value realization

    Optimize based on account relationships, reputation, and revenue performance.

Know where growth is coming from

Our unique Account Strategy Matrix draws on key account practices to help you identify ways to effectively engage new accounts and buyers, prioritize marketing and sales strategies, and seize every high-value opportunity. 

Account growth matrix
  • Oracle grey

    It's a combination of the long haul and sometimes the short-term opportunities that come up. And we found that Momentum can help us enormously in both those scenarios, that's where the strength really comes from, it's being a specialist.

    Michael Avis

    Senior Director, EMEA Marketing, Oracle 

     

  • Statestreet grey

    There is no way that any other partner would be able to do this type of work.

    Wendy Smith

    Managing Director of Strategic Marketing, State Street

  • Salesforce grey

    Momentum is a strategic growth consultancy. They are partners, always bringing additional value to the table with deep knowledge and bringing innovation in their approach.

    Danny Nail

    Global Head of ABM, Salesforce 

  • Colt grey

    From the start, Momentum recognized the challenges to develop and execute a program like this to our accounts. The interactive network mapping and hyper-personalized content is a highly effective account-based program for us. 

    Jenni Sach

    Director, Business Partner, Colt

  • MHR grey

    Successfully relaunching People First was a vital part of MHR’s growth strategy. The results so far have been very positive. Momentum has allowed us to address multiple objectives.

    Anton Roe 

    CEO, MHR

View all

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