Delivering market-beating growth. Time and again.

Momentum ITSMA is the world’s leading growth consultancy and the pioneers of account-based marketing (ABM).

We invented the concept of ABM 20 years ago. Now, we’re helping global businesses take growth strategies to the next level – across their entire revenue operation.

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Helping leaders drive growth – faster

From decades of experience, we know what works for you, what doesn’t, and what’s next. That’s how we’ve enabled clients to drive over $100bn in revenue growth.

Our approach unites and empowers your teams, streamlines and enhances your customer processes, and deepens your customer relationships – driving growth. And the RoI? On average, over 8,000 programs, we’ve enabled clients to turn each $1 of investment into $3,000 in return.

Our strategic approach supports you at every critical point of your growth journey, from developing ABM and embedding ABM to and transforming go-to-market. We do this through four capabilities: Research & Consulting, Marketing Services, Growth Academy, and the world’s most dynamic community of B2B marketers – Growth Hub.

Find out how the pioneers of ABM can help you deliver market-beating growth.

Global enterprises trust Momentum ITSMA.

We work with you to understand your customers, services, marketplace, and opportunities. Then we move at speed alongside you to drive growth.

FM Global
Capital Group
Swiss Re
Tech Mahindra
SAP Concur
State Street

Pioneers of Account-Based Marketing (ABM)


We know your business, the markets that matter, and how your customer buy; giving you a head start


Decades of real-world experience and proven performance, mean we help you avoid distractions and focus on winning


Our team apply industry-leading methodologies and research to build your capabilities and develop programs of excellence

" Momentum ITSMA’s key strength is their strategic thinking. They’ve made a huge contribution to our major business wins.

Iulia Balan

Managing Director Segments & Solutions Marketing

" Momentum ITSMA is a partner that brings deep insights and innovation to their approach.

Danny Nail

Director, Global ABM COE Leader

" Momentum ITSMA’s work is not only emotive but it’s on message and resonates with customers. We achieve connections that we did not think possible and, importantly, generated revenue as a result.

Jane Mackenzie-Lawrie

VP Site Training Solutions and Global Events

" We've engaged Momentum ITSMA to support us on numerous project and they'e always delivered excellent results. Their understanding of what it actually takes to deliver an integrated go-to-market plan really sets them apart.

Sam Hoyland

Head of Group Enterprise Marketing, Vodafone

" The support of Momentum ITSMA was invaluable. Their ability to quickly grasp the technical issues involved and their ideas about how to communicate the story helped us deliver a successful programme in a very quick timeframe.

Dierdre Crossan

Senior Director, Global Partner Marketing, Equninix

Impact springs from insight.

That’s why we give our clients access to unique, world-class research, analysis, learning, and support.

Our thought leadership resources are built on decades of expertise in account-based growth. We developed and introduced the concept of ABM in 2003. Since then:

  • We have constantly tested, refined, and developed our ABM models, processes, and programs
  • We have created the industry’s leading ABM certification scheme
  • We constantly set new standards for ABM best practice
  • We create and share unique content on sales and marketing leadership with clients and members of our Growth Hub community