Grow key accounts

We invented account-based marketing and with 20+ years of hands-on experience working on key accounts from across the global 2,000, we know exactly what it takes to propel your key accounts to new heights. We’ll help you to design, operationalize, and embed Account-Based programs to outperform the market. 

Five steps to key account success

  • 1
    Diagnostic

    Analyze accounts, assess strategic account performance and organization capabilities. 

  • 2
    Strategy

    Prioritize accounts and design programs to deepen relationships, build reputation and grow revenue in accounts.

  • 3
    Enablement

    Upskill sales and marketing teams with capabilities for integrated key account development.

  • 4
    Execution

    Deliver personalized account content and launch targeted account campaigns.

  • 5
    Value realization

    Evaluate key account growth performance across year-on-year relationships, reputation, and revenue improvements.

Optimise and embed ABM across your business

Use our proven Account-Based Marketing Adoption Framework to evaluate the maturity of your key account programs, understand how they're performing across critical success factors, and prioritise areas for improvement. Together, we can ensure your Account-Based Marketing programs drives market-beating performance.

ABM adoption framework
  • MHR grey

    Successfully relaunching People First was a vital part of MHR’s growth strategy. The results so far have been very positive. Momentum ITSMA’s allowed us to address multiple objectives.

    Anton Rose CEO, MHR

  • Salesforce grey

    The strategies have served as a playbook for me over the years with my top accounts, delivering impressive results. To any B2B organization that is looking to win or grow strategic accounts, I recommend partnering with Alisha’s team.

    Danny Nail, Global Centre of Excellence Lead, Salesforce 

  • Salesforce grey

    Customer trust is hard won, and easily lost. Having worked firsthand with Lyndon, she knows what it takes to build trust, reputation and relationships with key accounts. This approach works.

    Nina Gmachl-Eshuis, Vice President, Salesforce 

  • Statestreet grey

    Ultimately, it comes down to the impressive team that gave us the confidence. This is truly outstanding work by Momentum. 

    Iulia Balan, Managing Director, Head of Product and Account-Based Marketing 
    State Street 

  • Statestreet grey

    This is truly outstanding work by Momentum.

    Hannah Grove, Chief Marketing Officer, State Street

  • Statestreet grey

    We were able to partner with Momentum to quickly show the value of account-based marketing, to pilot that quickly, and had a big contribution to a major business win.

    Iulia Balan, Managing Director, Head of Product and Account-Based Marketing 

    State Street 

  • Statestreet grey

    There is no way they any other partner would be able to do this type of work.

    Wendy Smith, Managing Director of Strategic Marketing, State Street

  • Core HR grey

    The work that we have done together, has really helped us elevate the position of marketing, with the board, and with the wider group of JML.

    Gaynor Finlay, Vice President of Marketing, CoreHR  

  • Oracle grey

    It's quite a brutal environment. Major account sales is quite a brutal environment, and often people  get fairly overwhelmed by that. I was prepared to let them work with me directly with account teams.

    Michael Avis, Senior Director, EMEA Marketing, Oracle 

  • Statestreet grey

    We were able to pilot account-based marketing really quickly, show the value that can add, and now we're looking ahead to scale across our top business opportunities.

    Iulia Balan, Managing Director, Head of Product and Account-Based Marketing 
    State Street 

  • Salesforce grey

    Momentum is a strategic growth consultancy. They are partners, always bringing additional value to the table with deep knowledge and bringing innovation in their approach.

    Danny Nail, Global Head of ABM, Salesforce 

  • Oracle grey

    It's a combination of the long haul and sometimes the short term opportunities that come up. And we found that Momentum can help us enormously in both those scenarios, that's where the strength really comes from, it's being a specialist.

    Michael Avis, Senior Director, EMEA Marketing, Oracle 

     

  • Core HR grey

    That speed and agility and creativity in being able to get up and running really helped.

    Gaynor Finlay, Vice President of Marketing, CoreHR

  • Oracle grey

    We get a partner that we can trust. Because in key accounts, It's commercially sensitive, it's really very sensitive from a relationship point of view between Oracle and its most important customers.

    Michael Avis, Senior Director, EMEA Marketing, Oracle 

  • Microsoft grey

    One of the biggest successes we've had is our partnership with Momentum. In particular, the thought process around the materials that we build together and the insights that we deliver back into the account team, again and again, have driven such incredible impact.

    Carrie Holmes
    Director of Marketing, Strategic Accounts, Microsoft 

  • Centrica grey

    The team have played an important role throughout the process of planning, launching and growing Centrica Business Solutions – from helping us initially develop a distinctive market story, through to building targeted vertical propositions, creating high-quality content assets and delivering tools to enable our teams. Their support has been first-class throughout.

    Simon Farr
    Head of Marketing, Centrica

  • MHR grey

    Successfully relaunching People First was a vital part of MHR’s growth strategy. Momentum's approach allowed us to address multiple objectives – internal education, thought leadership,  and sales enablement – in an integrated way, enabling us to achieve a huge amount in a short space of time.

    Anton Roe
    CEO, MHR

  • Accenture grey

    Put simply, Lyndon’s team and process drive incredible impact. Thanks to the support of Alisha’s team, our account team was able to harmonize the siloed activities and messages and structure this in a five-pillar strategy that everyone in the account team was able to articulate well at an international bank in the Netherlands, leading to the biggest deal in the history of our company.

    Eric Visser
    Head of Ecosystem Sourcing Services, Accenture 

  • Rich Data Co grey

    Lyndon and her team’s insight, vision, and laser focus on strategy execution in aligning customer executives meant we delivered our unique value proposition concisely and consistently to get a record-breaking business transformation deal over the line. She codifies that experience in this book and provides you with a step- by-step guide in how to inspire customers.

    Ada Guan
    Chief Executive Officer, Rich Data Co 

  • In my experience, Momentum ITSMA training and certification is the best training there is.

    Andrea Clatworthy

  • Colt grey

    From the start, Momentum recognized the challenges to develop and execute a program like this to our accounts. The interactive network mapping and hyper-personalized content is a highly effective account-based program for us. 

    Jenni Sach, Director, Busness Partner, Colt

  • Vodafone grey

    Momentum understands what it actually takes to deliver an integrated go-to-market strategy, and their ability to engage with all of the stakeholders in our business to drive things forward, really sets them apart.

    Sam Hoyland, Head of Group Enterprise Marketing, Vodafone

  • V Mware grey

    This program has been game changing; completely turning around the CIO’s view of how VMware can support them.
     

    VMware marketing team

  • Dell grey

    I knew we had a hit on our hands when the CEO of a multi-billion-pound organisation started waving the document at Michael Dell during a Zoom call. 

    Elliot Young, Chief Technology Officer, Dell Technologies