Grow key accounts

We invented Account-Based Marketing and with 20+ years of hands-on experience working on key accounts from across the global 2,000, we know exactly what it takes to propel your key accounts to new heights. We’ll help you to design, operationalize, and embed account-based programs to outperform the market. 

Five steps to key account success

  • 1

    Assess process, systems and capabilities, prioritize accounts, and benchmark performance.

  • 2

    Design and right size ABM strategy, together with implementation roadmap and program office.

  • 3

    Develop sales and marketing teams with integrated account development skills.

  • 4

    Engage accounts with relevant and consistent experiences, with flight plans, content, and communications.

  • 5
    Value realization

    Optimize key account growth performance across relationships, reputation, and revenue.

Optimize and embed ABM across your business

Use our proven Account-Based Marketing Adoption Framework to evaluate the maturity of your key account programs, understand how they're performing across critical success factors, and prioritize areas for improvement. Together, we can ensure your Account-Based Marketing programs drive market-beating performance.

ABM adoption framework
  • Core HR grey

    That speed and agility and creativity in being able to get up and running really helped.

    Gaynor Finlay, Vice President of Marketing, CoreHR

  • Statestreet grey

    We were able to partner with Momentum to quickly show the value of Account-Based Marketing, to pilot that quickly, and had a big contribution to a major business win.

    Iulia Balan, Managing Director, Head of Product and Account-Based Marketing 

    State Street 

  • Salesforce grey

    Customer trust is hard won, and easily lost. Having worked firsthand with Lyndon, she knows what it takes to build trust, reputation, and relationships with key accounts. This approach works.

    Nina Gmachl-Eshuis, Vice President, Salesforce 

  • Salesforce grey

    Momentum is a strategic growth consultancy. They are partners, always bringing additional value to the table with deep knowledge and bringing innovation in their approach.

    Danny Nail, Global Head of ABM, Salesforce 

  • V Mware grey

    This program has been game-changing, completely turning around the CIO’s view of how VMware can support them.

    VMware marketing team