Grow key accounts

Optimizing Account-Based Marketing for long-term client relationships

Ideal for:

ABM leader

Account-based strategies remain a top priority for senior leaders in today’s competitive landscape. Our latest Client Buying Index data reveals that ABM has consistently ranked as the number one marketing focus for the past three years.

This data conveys three key insights: ABM is a permanent fixture; it is continually evolving; and not all ABM initiatives yield the same level of success. Organizations must prioritize effective account-based strategies to foster deep relationships with key accounts and drive sustainable growth.

30%
of marketing budgets dedicated to ABM
60%
plan to increae investment in ABM over the next 12 months

Optimize and embed ABM across your business

Use our proven Account-Based Marketing Adoption Framework to evaluate the maturity of your key account programs, understand how they're performing across critical success factors, and prioritize areas for improvement. Together, we can ensure your Account-Based Marketing programs drive market-beating performance.

There is no way that any other partner would be able to do this type of work.

Wendy Smith
Managing Director of Strategic Marketing, State Street
This is truly outstanding work by Momentum.

Hannah Grove
Chief Marketing Officer, State Street
My mentor was absolutely incredible. He guided me through and offered super insightful feedback. This is a must have to put in your learning arsenal.
Put simply, Momentum ITSMA's team and process drive incredible impact.

Eric Visser
Head of Ecosystem Sourcing Services, Accenture
The strategies have served as a playbook for me over the years with my top accounts, delivering impressive results. To any B2B organization that is looking to win or grow strategic accounts, I recommend partnering with Alisha’s team.

Danny Nail
Global Centre of Excellence Lead, Salesforce

Case Study Key accounts

Winning mega-deal for a leading technology firm

We worked with the company to transform its client engagement strategy, leading to the largest deal in its CMT practice and setting a new standard for client relationships and growth.
Case Study Key accounts

Winning global banking client for a leading technology firm

We partnered with the firm to transform its role from a traditional IT provider to a strategic partner for a major global banking client and drive significant business growth.
Case Study Key accounts

Establishing a digital transformation engagement program at professional service firm

We helped the company position itself as a digital transformation leader, driving substantial growth and transforming client engagement through targeted, high-impact strategies.