Momentum ITSMA Value of Thought Leadership report 

Momentum ITSMA’s Value of Thought Leadership report offers critical insights into how thought leadership builds trust, influences decisions, and accelerates deals in an increasingly complex buying landscape. 

The sixth edition draws on insights from 600 leaders at some of the world’s largest organizations – over two-thirds of which generate more than $1 billion in annual revenue. Get the report to discover what buyers expect and value from thought leadership, and how to deliver more client-centric experiences. 

Sign up now to gain first access to the full report.

Early findings tell us thought leadership accelerates decision-making. As the buying cycle grows more complex, the demand for original, insightful, and actionable expertise is at an all-time high. But poor thought leadership has consequences. In a saturated market, the price of parroting your competitors or failing to provide valuable insights is huge. 

 

  • 99%

    of buyers say thought leadership is important or critical in their decision-making

  • 38%

    of buyers say thought leadership helps them evaluate the expertise and insight of the firm that produced it

  • 70%

    of buyers say it helps multiple stakeholders within the buying group align on key issues to advance decision making

  • 49%

    of buyers say thought leadership helps them reduce the risk of making a poor decision

  • 66%

    of buyers say they wouldn't work with a new provider whose thought leadership was poor

  • 59%

    of buyers believe they've seen almost identical content from at least two providers

Thought leadership

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