Are you a thought leader or a thought lagger?
Discover the strategic power of effective thought leadership with the Momentum ITSMA 2024 Thought Leadership Benchmark Report.
Elevate your influence: A guide to thought leadership best practice
The Momentum ITSMA 2024 Thought Leadership Benchmark Report is a comprehensive study of over 400 global practitioners that highlights how thought leadership – when done right – is integral to business strategy, innovation, and market influence.
Key findings overview
- Leaders vs. laggards: Discover the practices that differentiate the most successful thought leadership programs from those that underperform.
- Strategic impact: Learn how top organizations integrate thought leadership into their core business strategies to achieve remarkable growth and market presence.
- Investment insights: Dive into budgeting trends and future expectations that distinguish leaders from laggards in thought leadership.
- Challenges and opportunities: Uncover the persistent challenges and emerging opportunities in thought leadership, including the role of generative AI and content personalization.
Click below to read the full report.
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