The ABM Effect

The ABM Effect: How to win, retain, and grow valuable clients for market-beating growth

How to win, retain, and grow valuable clients for market-beating growth

Account-Based Marketing (ABM) is more relevant and valuable than ever before. According to the 2022 Global State of Account-Based Marketing study, ABM can lead to a 55% growth in annual account revenues, a 71% expansion in account relationships, and a 34% improvement in reputation inside accounts.
 

The ABM Effect exemplifies why. It reimagines the role of selling and marketing when it comes to strategic clients and provides a guide for creating a win-win scenario for both you and your clients. Written by Momentum's founder, Alisha Lyndon, the book unveils the secrets to winning, retaining, and growing your most valuable accounts.
 

Conventional sales and marketing strategies often recommend casting a wide net in an attempt to establish brand recognition and stimulate demand among a broad audience – thus generating revenue. The ABM Effect challenges the status quo by introducing a more efficient and impactful approach – treating each client as a distinct market in its own right. It is a must-read for sales and marketing leaders looking to outperform their competition.

Learn how to bring sales and marketing teams together to secure, retain, and grow your strategic accounts. Dive into the shifting dynamics of buying cycles and gain insights into what works and what doesn't. The ABM Effect provides a clear framework for effective navigation.

Discover strategies for enabling clients to make purchase decisions on their terms, effectively overcoming buyer caution. Learn how to remove friction from buying processes by aligning your selling and marketing efforts.

Navigate the complexities of buying teams and foster genuine connections. The ABM Effect is all about cultivating trust-based relationships that stand the test of time.

Gain a deep understanding of client buying processes and how to act at the right moment in accounts. Learn the behaviors needed to build trust and leverage client insights to drive growth.

Find out how to sharpen your focus on clients to achieve remarkable growth. The ABM Effect equips you with the knowledge and tools to deliver a tailored value proposition that resonates with your target audience.

  • Salesforce grey

    Customer trust is hard won, and easily lost. Having worked firsthand with Lyndon, she knows what it takes to build trust, reputation, and relationships with key accounts. This approach works.

    Nina Gmachl-Eshuis

    Vice President, Salesforce 

  • Core HR grey

    The work that we have done together has really helped us elevate the position of marketing, with the board and with the wider group of JML.

    Gaynor Finlay

    Vice President of Marketing, CoreHR  

  • Bain grey

    It's an honor to work with Momentum... it puts me in a completely different league of ABM-ers.

    Barka Pai

    Account and Industry Marketing, Bain & Company

  • It has been a pleasure working with you and your team. I learned a lot and enjoyed the sessions! Now I will use the learnings and execute. I will definitely recommend this training.

  • In my experience, Momentum ITSMA training and certification is the best training there is.

    Andrea Clatworthy

    Director, Head of Europe Marketing Transformation, Fujitsu

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