The ABM Effect

The ABM Effect: How to win, retain, and grow valuable clients for market-beating growth

How to win, retain, and grow valuable clients for market-beating growth

Account-Based Marketing (ABM) is more relevant and valuable than ever before. According to the 2022 Global State of Account-Based Marketing study, ABM can lead to a 55% growth in annual account revenues, a 71% expansion in account relationships, and a 34% improvement in reputation inside accounts.
 

The ABM Effect exemplifies why. It reimagines the role of selling and marketing when it comes to strategic clients and provides a guide for creating a win-win scenario for both you and your clients. Written by Momentum's founder, Alisha Lyndon, the book unveils the secrets to winning, retaining, and growing your most valuable accounts.
 

Conventional sales and marketing strategies often recommend casting a wide net in an attempt to establish brand recognition and stimulate demand among a broad audience – thus generating revenue. The ABM Effect challenges the status quo by introducing a more efficient and impactful approach – treating each client as a distinct market in its own right. It is a must-read for sales and marketing leaders looking to outperform their competition.

Learn how to bring sales and marketing teams together to secure, retain, and grow your strategic accounts. Dive into the shifting dynamics of buying cycles and gain insights into what works and what doesn't. The ABM Effect provides a clear framework for effective navigation.

Discover strategies for enabling clients to make purchase decisions on their terms, effectively overcoming buyer caution. Learn how to remove friction from buying processes by aligning your selling and marketing efforts.

Navigate the complexities of buying teams and foster genuine connections. The ABM Effect is all about cultivating trust-based relationships that stand the test of time.

Gain a deep understanding of client buying processes and how to act at the right moment in accounts. Learn the behaviors needed to build trust and leverage client insights to drive growth.

Find out how to sharpen your focus on clients to achieve remarkable growth. The ABM Effect equips you with the knowledge and tools to deliver a tailored value proposition that resonates with your target audience.

  • Oracle grey

    It's a combination of the long haul and sometimes the short-term opportunities that come up. And we found that Momentum can help us enormously in both those scenarios, that's where the strength really comes from, it's being a specialist.

    Michael Avis

    Senior Director, EMEA Marketing, Oracle 

     

  • Centrica grey

    The team have played an important role throughout the process of planning, launching and growing Centrica Business Solutions – from helping us initially develop a distinctive market story, through to building targeted vertical propositions, creating high-quality content assets, and delivering tools to enable our teams. Their support has been first-class throughout.

    Simon Farr

    Head of Marketing, Centrica

  • Rich Data Co grey

    Lyndon and her team’s insight, vision, and laser focus on strategy execution in aligning customer executives meant we delivered our unique value proposition concisely and consistently to get a record-breaking business transformation deal over the line. She codifies that experience in this book and provides you with a step-by-step guide in how to inspire customers.

    Ada Guan

    Chief Executive Officer, Rich Data Co 

  • Statestreet grey

    There is no way that any other partner would be able to do this type of work.

    Wendy Smith

    Managing Director of Strategic Marketing, State Street

  • I truly appreciate your guidance and support with this ABM plan. I’ve enjoyed learning more about modern ABM techniques and how they can be applied to support our business growth.

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