Unlock partner growth

Develop a deliberate relationship strategy with attention and focus.

Ideal for:

If you're looking to build trust with your most important accounts, our Client Buying Index data tells us two of your most valuable assets are your own people - particularly your executive team and Subject Matter Experts (SMEs).

Effective key account marketing goes beyond multiple digital touches. It involves combining high-frequency digital engagement with rich, high-quality human interactions.

45%
of enterprises say meeting with your executive team is their preferred way to establish and build a partnership based on trust

Five steps for supercharged relationships

1

Diagnostic

Map existing executive approaches and assess strategy to inform relationship model.
2

Strategy

Design relationship strategy with stakeholder analysis and program orchestration.
3

Enablement

Enable client-facing teams with thought leadership and consistent relationship development actions.
4

Execution

Orchestrate joined-up executive relationship building and engagement to deepen relationships.
5

Value realization

Evaluate relationship tracking and harness insights for continuous improvement.

Take a deliberate approach to developing relationships

Use our Relationship Strength Model to understand the quality of your executive relationships and build a tailored engagement plan to turn your contacts into advocates.

Arup joined Momentum to take one step closer to becoming a truly client-centric firm. During this time, our Client Team has grown and become established in providing client marketing... ensuring they put the client at the heart of their plans, engagement, and positioning activity.

Vicky Jones
Associate Client Teams Leader, ARUP
Momentum understands what it actually takes to deliver an integrated go-to-market strategy, and their ability to engage with all of the stakeholders in our business to drive things forward really sets them apart.

Sam Hoyland
Head of Group Enterprise Marketing, Vodafone
My mentor was absolutely incredible. He guided me through and offered super insightful feedback. This is a must have to put in your learning arsenal.
That speed and agility and creativity in being able to get up and running really helped.

Gaynor Finlay
Vice President of Marketing, CoreHR
Put simply, Lyndon’s team and process drive incredible impact. Thanks to the support of Alisha’s team, our account team was able to harmonize the siloed activities and messages and structure this in a five-pillar strategy that everyone in the account team was able to articulate well at an international bank in the Netherlands, leading to the biggest deal in the history of our company.

Eric Visser
Head of Ecosystem Sourcing Services, Accenture

Podcast CMO

The client-centric playbook

In this episode of The Client-Centric CMO, Hewlett Packard Enterprises' Chief Marketing Officer, Jim Jackson, shares how 25 years of experience have shaped his customer-first approach to driving marketing transformation and growth.
Research Account-Based Marketing

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A first look at Momentum ITSMA's 2024 Global Account-Based Marketing Benchmark report.
Perspective Account-Based Marketing

Five reasons to rethink ABM

Over the past 20 years, B2B marketing has shifted dramatically towards greater client-centricity.