Unlock partner growth

Develop a deliberate relationship strategy with attention and focus.

If you're looking to build trust with your most important accounts, our Client Buying Index data tells us two of your most valuable assets are your own people - particularly your executive team and Subject Matter Experts (SMEs).

Effective key account marketing goes beyond multiple digital touches. It involves combining high-frequency digital engagement with rich, high-quality human interactions.

  • 45%

    of enterprises say meeting with your executive team is their preferred way to establish and build a partnership based on trust

Five steps for supercharged relationships

  • 1
    Diagnostic

    Map existing executive approaches and assess strategy to inform relationship model.

     

  • 2
    Strategy

    Design relationship strategy with stakeholder analysis and program orchestration.

  • 3
    Enablement

    Enable client-facing teams with thought leadership and consistent relationship development actions.

  • 4
    Execution

    Orchestrate joined-up executive relationship building and engagement to deepen relationships.

  • 5
    Value realization

    Evaluate relationship tracking and harness insights for continuous improvement.

Take a deliberate approach to developing relationships

Use our Relationship Strength Model to understand the quality of your executive relationships and build a tailored engagement plan to turn your contacts into advocates. 

Executive engagement framework
  • My mentor was absolutely incredible. He guided me through and offered super insightful feedback. This is a must have to put in your learning arsenal.

  • VMware grey

    This program has been game-changing, completely turning around the CIO’s view of how VMware can support them.
     

    VMware marketing team

  • Thank you so much for all your guidance and support in the last few months, all the sessions and feedback have really helped me better understand and plan for ABM.

  • Salesforce grey

    The strategies have served as a playbook for me over the years with my top accounts, delivering impressive results. To any B2B organization that is looking to win or grow strategic accounts, I recommend partnering with Alisha’s team.

    Danny Nail

    Global Centre of Excellence Lead, Salesforce 

  • Salesforce grey

    Customer trust is hard won, and easily lost. Having worked firsthand with Lyndon, she knows what it takes to build trust, reputation, and relationships with key accounts. This approach works.

    Nina Gmachl-Eshuis

    Vice President, Salesforce