Unlock partner growth

Develop a deliberate relationship strategy with attention and focus.

Ideal for:

If you're looking to build trust with your most important accounts, our Client Buying Index data tells us two of your most valuable assets are your own people - particularly your executive team and Subject Matter Experts (SMEs).

Effective key account marketing goes beyond multiple digital touches. It involves combining high-frequency digital engagement with rich, high-quality human interactions.

  • 45%

    of enterprises say meeting with your executive team is their preferred way to establish and build a partnership based on trust

Five steps for supercharged relationships

  • 1
    Diagnostic

    Map existing executive approaches and assess strategy to inform relationship model.

     

  • 2
    Strategy

    Design relationship strategy with stakeholder analysis and program orchestration.

  • 3
    Enablement

    Enable client-facing teams with thought leadership and consistent relationship development actions.

  • 4
    Execution

    Orchestrate joined-up executive relationship building and engagement to deepen relationships.

  • 5
    Value realization

    Evaluate relationship tracking and harness insights for continuous improvement.

Take a deliberate approach to developing relationships

Use our Relationship Strength Model to understand the quality of your executive relationships and build a tailored engagement plan to turn your contacts into advocates. 

Executive engagement framework
  • Statestreet grey

    There is no way that any other partner would be able to do this type of work.

    Wendy Smith

    Managing Director of Strategic Marketing, State Street

  • Statestreet grey

    We were able to pilot account-based marketing really quickly, show the value that can add, and now we're looking ahead to scale across our top business opportunities.

    Iulia Balan

    Managing Director, Head of Product and Account-Based Marketing, State Street 

  • Salesforce grey

    Customer trust is hard won, and easily lost. Having worked firsthand with Lyndon, she knows what it takes to build trust, reputation, and relationships with key accounts. This approach works.

    Nina Gmachl-Eshuis

    Vice President, Salesforce 

  • Oracle grey

    We get a partner that we can trust. Because in key accounts, it's commercially sensitive, it's really very sensitive from a relationship point of view between Oracle and its most important customers.

    Michael Avis

    Senior Director, EMEA Marketing, Oracle 

  • It has been a pleasure working with you and your team. I learned a lot and enjoyed the sessions! Now I will use the learnings and execute. I will definitely recommend this training.

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