Growth insights, reports, and news for you

Based on data from our new Global Account-Based Marketing Benchmark (ABX) research, I believe we're seeing the emergence of a phenomenon I'm calling the "generative AI marketing chasm”.

B2B marketing is undergoing a massive transformation, and generative AI is at the forefront of that change.

Generative AI continues to dominate discussions in 2024. In the fast-paced world of enterprise buying, generative AI looks to be a game-changer.

In the second of our three-part series, we explore how professional services firms can leverage and trust AI in key client programs.

In this episode, we explore what it will take to win in a world where AI is rewriting the charter for marketing.

In the first of a three-part series, we explore how professional services firms can leverage AI to outperform the market.

A new study reveals why content design is the key to boosting engagement and results in the age of generative AI and tightening budgets.

Understanding and properly wielding generative AI is essential for adding value in ABM. We'll be digging deeper into this at Marketing Vision 2023.

Here at Momentum ITSMA, we’re on a mission to create long-term client advantage by blending human and artificial intelligence, particularly generative AI.