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Latest posts
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Understanding the generative AI marketing chasm
Based on data from our new Global Account-Based Marketing Benchmark (ABX) research, I believe we're seeing the emergence of a phenomenon I'm calling the "generative AI marketing chasm”.
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Winning in a generative AI world
B2B marketing is undergoing a massive transformation, and generative AI is at the forefront of that change.
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A practical guide for using generative AI in Account-Based Marketing | Forbes
Generative AI continues to dominate discussions in 2024. In the fast-paced world of enterprise buying, generative AI looks to be a game-changer.
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Can professional services firms trust AI to help them win, grow, and retain key clients?
In the second of our three-part series, we explore how professional services firms can leverage and trust AI in key client programs.
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Google Cloud: Building the best gen AI-powered marketing team in the world
In this episode, we explore what it will take to win in a world where AI is rewriting the charter for marketing.
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How professional services firms can leverage AI to win, grow, and retain their strategic clients
In the first of a three-part series, we explore how professional services firms can leverage AI to outperform the market.
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Style and substance: the key to engaging content
A new study reveals why content design is the key to boosting engagement and results in the age of generative AI and tightening budgets.
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What generative AI will mean for your ABM strategy
Understanding and properly wielding generative AI is essential for adding value in ABM. We'll be digging deeper into this at Marketing Vision 2023.
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AI-as-a-team-member: How integrating generative AI creates long-term value
Here at Momentum ITSMA, we’re on a mission to create long-term client advantage by blending human and artificial intelligence, particularly generative AI.
