B2B Buying Has Changed. Has Your Content Strategy?
B2B buying behavior is evolving fast – has your content strategy kept pace?
B2B Buying Has Changed. Has Your Content Strategy?
• What influences B2B buyers at each stage of the journey
• Which content channels and formats are gaining (or losing) traction
• Why content is often ignored – and how to fix it
Plus, you'll walk away with actionable frameworks to recalibrate your content strategy, including storyline development, persona-based planning, and a buyer-stage content map.
This session is ideal for content leaders seeking to refine their strategy, align more closely with actual buyer behavior, and foster more meaningful engagement in 2025 and beyond.
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