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Latest posts
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Dell Technologies CTO Elliott Young on revolutionizing client engagement with generative AI
Learn how Dell Technologies is using generative AI to revolutionize client engagement, optimize sales processes, and create tailored, high-impact customer experiences.
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The winning formula for market-beating growth
Seventeen consecutive quarters of growth is no small feat in today’s competitive tech landscape. How has Persistent Systems managed to stay ahead – outperforming the market, expanding its reach, and leading the way in innovation and client-centricity?
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Shaping client-centric marketing in a digital world
Jim Jackson, former CMO of Hewlett Packard Enterprise, shares how bold, data-driven marketing revolutionized the company's digital transformation, fueling client-centric growth.
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Closing the ‘ABM gap’ in financial services
Account-Based Marketing (ABM) offers financial services firms a powerful way to deepen client relationships and achieve growth in a complex, competitive, and trust-driven industry. However, scaling it effectively is essential for long-term success.
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How to build a transformative client listening program
Sarah DeFreitas, Momentum ITSMA’s Executive Director of Research, shares seven steps to driving strategic decisions based on client feedback.
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Five reasons to rethink ABM
Over the past 20 years, B2B marketing has shifted dramatically towards greater client-centricity.
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Inside the mind of a CIO: How to build partnerships with the C-suite
Many providers cling to outdated perceptions of what the C-suite wants, missing the mark in their attempts to connect. Craig Walker, former Global CIO at Shell, shares what it takes to win the trust of top decision-makers.
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Viewpoint: Enabling sellers in a hybrid world
This viewpoint explores the critical role of sales enablement in the evolving landscape of hybrid selling.
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Understanding the generative AI marketing chasm
Based on data from our new Global Account-Based Marketing Benchmark (ABX) research, I believe we're seeing the emergence of a phenomenon I'm calling the "generative AI marketing chasm”.
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Three ways to reap the benefits of ABM in professional services
In the first of a three-part series, we explore how to align ABM with your firm's strategy to transform client relationships and drive growth.
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Rethinking the B2B marketing playbook: Five cornerstones for modern marketing | Forbes
Buying is complex and trust is scarce – it’s time to rethink how we outperform in this B2B market.
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Unlock peak performance: Five leadership lessons from an elite coach
At Rethink ABM – London, renowned performance psychologist Jamil Qureshi delivered an engaging keynote on the psychology of success.
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What's the biggest mistake you can make with your marketing program?
There's almost certainly a long list of pitfalls and missteps, especially when it comes to marketing to your major accounts. The principles are easy to grasp but much harder to put into practice.
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ABM program leaders discuss scaling their ABM programs: Some of the highlights will surprise you
The topic of ABM program scaling continues to be front and center for ABM Leaders in 2024.
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Winning in a generative AI world
B2B marketing is undergoing a massive transformation, and generative AI is at the forefront of that change.
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A practical guide for using generative AI in Account-Based Marketing | Forbes
Generative AI continues to dominate discussions in 2024. In the fast-paced world of enterprise buying, generative AI looks to be a game-changer.
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Generative AI in ABM: Back to basics Q&A
In an era where technological advancements are reshaping the landscape of marketing, using generative AI in ABM is set to be a game-changer.
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Can professional services firms trust AI to help them win, grow, and retain key clients?
In the second of our three-part series, we explore how professional services firms can leverage and trust AI in key client programs.
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Standing on the shoulders of brand giants
When a brand is rooted in history, how can you stay relevant and drive innovation without losing client trust and loyalty?
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From chaos to collaboration: The rise of alliance ecosystems | Forbes
In the ever-changing world of enterprise buying, alliance ecosystems are reshaping how businesses thrive and outperform others.
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10 women inspiring inclusion on International Women's Day
It is International Women’s Day – a time to celebrate the fantastic achievements of women across the world.
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How professional services firms can leverage AI to win, grow, and retain their strategic clients
In the first of a three-part series, we explore how professional services firms can leverage AI to outperform the market.
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5 reasons to supercharge with research-driven thought leadership
Why should a brand invest in research-driven thought leadership – something that takes time and effort – when they could pump out quick content for SEO or campaigns?
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The great expectations of Account-Based Marketing | Forbes
For 2024, expectations for Account-Based Marketing are riding at an all-time high. But the landscape is evolving, so it’s crucial to know and understand the dynamics to maximize ROI.