Growth insights, reports, and news for you

In the first of a three-part series, we explore how to align ABM with your firm's strategy to transform client relationships and drive growth.

Buying is complex and trust is scarce – it’s time to rethink how we outperform in this B2B market.

At Rethink ABM – London, renowned performance psychologist Jamil Qureshi delivered an engaging keynote on the psychology of success. 

There's almost certainly a long list of pitfalls and missteps, especially when it comes to marketing to your major accounts. The principles are easy to grasp but much harder to put into practice.

The topic of ABM program scaling continues to be front and center for ABM Leaders in 2024. 

B2B marketing is undergoing a massive transformation, and generative AI is at the forefront of that change.

Generative AI continues to dominate discussions in 2024. In the fast-paced world of enterprise buying, generative AI looks to be a game-changer.

In an era where technological advancements are reshaping the landscape of marketing, using generative AI in ABM is set to be a game-changer.

In the second of our three-part series, we explore how professional services firms can leverage and trust AI in key client programs.

When a brand is rooted in history, how can you stay relevant and drive innovation without losing client trust and loyalty?

In the ever-changing world of enterprise buying, alliance ecosystems are reshaping how businesses thrive and outperform others.

It is International Women’s Day – a time to celebrate the fantastic achievements of women across the world.

In the first of a three-part series, we explore how professional services firms can leverage AI to outperform the market.

Why should a brand invest in research-driven thought leadership – something that takes time and effort – when they could pump out quick content for SEO or campaigns?

For 2024, expectations for Account-Based Marketing are riding at an all-time high. But the landscape is evolving, so it’s crucial to know and understand the dynamics to maximize ROI.

A new study reveals why content design is the key to boosting engagement and results in the age of generative AI and tightening budgets.

When tightly interwoven, ABM and brand initiatives emerge as corporate strategy game-changers for growing accounts.

In an environment where over 65% of business comes from existing customers, if you neglect customer satisfaction you are missing out.

On the surface, thought leadership is all about providing insight to your clients to help build relationships. But it turns out that insight is the golden thread running through the whole thought leadership process.

As organizations embed account-based strategies company-wide, Kyndryl is a rare example of a business that has embraced this approach from the outset.

Thought leadership development is a balancing act. You need to harness the right stakeholders, at the right time, with the right insights.

Understanding and properly wielding generative AI is essential for adding value in ABM. We'll be digging deeper into this at Marketing Vision 2023.

In the world of ABM and partner marketing, there’s a clear mantra: one team, one strategy, one goal. Alignment is critical to capturing the full value of this exciting, and growing, application of ABM.

Despite the unquestionable importance of partner-driven go-to-market strategies and ABM initiatives, they’ve traditionally operated in separate organizational silos. However, a transformative shift is in progress, fueled by client demands for heightened synergy among their suppliers.