Growth insights, reports, and news for you

Change is good for ABMers – especially agile ones. While recent economic changes aren’t necessarily positive, they are a reality every organization is facing. Here are some considerations for your team as you address this new reality.

Claire Darling, CMO at Skybox Security says her company’s marketing and business strategy is 100% account based, however it is not the typical one-to-one ABM approach...

In this article we will look at why there’s always opportunity for tech challengers and how they can thrive alongside the giants.

Whatever your program’s evolutionary path, finding the best way to scale into more accounts is a critical milestone in establishing your account based go-to-market strategy.

So many organizations confuse a personalized email with ABM that the true intent of Account-Based Marketing strategies have gotten lost.

Buyer persona intelligence can equip you and sales with more objective and authoritative insights. Here are five things you should know about your enterprise buyer.

Eight key axioms of account-based growth that are applicable in today’s business environment and lay the groundwork for what you need to know to create sustained growth in the future.

Kyndryl’s Clara Belalcazar, CMO, Americas, reveals why Account-Based Marketing is key to helping this billion-dollar company fulfil ambitious growth plans.

Myron Hrycyk of the Cabinet Office tells us what it’s like bridging the gap between public and private sector, and the unique challenges both sides face.

Have you considered these three critical questions before committing to account-based growth as a business strategy?

Key Account Management could see your growth double – but watch out for these four lesser-known pitfalls.

Toni Allen, of the Institution of Engineering and Technology talks glass ceilings, skills gaps, and why organizations must make a long-term plan for diversity and inclusion.

Salesforce Growth Evangelist and ex-Gartner Research Fellow Tiffani Bova shares her top growth tactics and explains why existing customers deserve more.

Momentum ITSMA held a one-off workshop to discover how leaders are tackling bias today and promote real stories of female leadership and workplace empowerment. Here are four practical tips from the discussion.

You may think diversity and inclusion is a matter of employing the same number of women and men or promoting an 'authentic' culture that allows you to bring 'whole selves' to work. But it’s so much more than that.

Phil Crompton VP of Industry Marketing, Worldwide at IBM, explains how ABM at IBM went from a small-scale pilot to a global program with over 250 clients.

In our recent eGuide, The Power of Verticals, we highlighted the growing importance of vertical specialisation as a way to differentiate and protect margins. The IT channel is at the forefront of this trend. Over half of MSPs now specialise their services for specific industries, with healthcare, finance and legal being the most popular.(1) In this article we look at what is driving this shift and why it’s essential that vendors get aligned.

Guy Phillips joined Momentum ITSMA in April 2022 to head up the Learning and Development service. Before he came on board, he jotted down some notes about why he took the role...

More B2B marketers are looking to influencer marketing to cut through the clutter with compelling and differentiated content. But, what is influencer marketing? 

Brian Macreadie has lived through everything from successful mergers and rebrands to not-so-successful campaigns. Here are his top lessons learned from nearly 30 years in the industry.

Engelina Jaspers, founder of a training business dedicated to helping marketers be more agile, shares her advice for leading change and getting the majority on side.

Andy Reid, Head of International Product Marketing & Competitive Intelligence at Epicor, reveals how to maximize growth with market insights

Collaborating closely with top accounts is more important than ever. They are often our primary partners giving us deep insight into changing market trends.

For B2B tech firms, focusing go-to-market activities around key verticals isn’t a new approach, but significant market trends are making it an increasingly important one.