Growth insights, reports, and news for you

Here at Momentum ITSMA, we’re on a mission to create long-term client advantage by blending human and artificial intelligence, particularly generative AI.

Here at Momentum ITSMA, we’re on a mission to create long-term client advantage by blending human and artificial intelligence, particularly generative AI.

While one person’s definition of diversity may differ from another’s, we’re united in our collective responsibility for fostering equity and inclusion in the workplace – and beyond.

Thought leadership experts from PwC and international law firm Simmons & Simmons share their advice on getting the most from your content without increasing your budget or resources.

Over the last few years, the B2B tech industry has been buzzing with discussions about the shift from transactional partner channels to collaborative partner ecosystems. While the hype has often outpaced the reality, evidence suggests the concept is finally translating into tangible changes on the ground.

In 2022 Google Cloud made a strategic decision about its Account-Based Marketing (ABM) program to focus on deepening relationships with existing customers; this initiative was positioned as a pilot ABM team.

CEO of Momentum ITSMA & author of An Executives Guide to ABM, helping firms develop, embed and enable Account Based Marketing strategies.

Google Cloud revamped its ABM approach to become a trusted partner in a customer’s digital transformation journey and elevated its reputation in just six months.

For International Women's Day we’re celebrating B2B marketing’s 10 most influential women in 2023 who are embracing equity. These women are using their position, time, and expertise to drive awareness and change gender equality. 

Julie Schwartz, Senior Vice President, Research at Momentum ITSMA, gets to know her new colleague, Phil Brown, Momentum ITSMA's Head of Go-To-Market (GTM) Consulting.

What does it take to build trust with the C-suite, and how do you turn that aspiration of trusted advisor into practical action?

In this episode of the Account-Based Marketing podcast, NetApp's Vice President for Enterprise Sales in the US reveals what makes a great salesperson, how to level up leaders, and the value of diverse teams and how to build them.

Even ABM leaders are just beginning to deliver cohesive, multichannel experiences across human and digital touchpoints. The good news is, here are six surefire ways to level up your ABM programs.

ABM isn't the answer to every marketing challenge, but it incorporates enough elements to keeps things constantly fresh for inquisitive individuals like Eric Martin.

During our recent panel discussion, members enjoyed exclusive insights on the evolution of marketing in a post-pandemic world, courtesy of guests Sarah Alspach from EY, and Joachim Box from Fujitsu.

Now is the time to start an exciting new chapter. OneGTM’s acquisition by Momentum ITSMA gives clients and staff access to a host of new benefits.

Accenture’s Stephanie Winters McConnell, MD, Pursuit & Reputation Marketing Lead, unpacks the key to pursuit-based marketing success and how it fits with Account-Based Marketing.

Change is good for ABMers – especially agile ones. While recent economic changes aren’t necessarily positive, they are a reality every organization is facing. Here are some considerations for your team as you address this new reality.

Claire Darling, CMO at Skybox Security says her company’s marketing and business strategy is 100% account based, however it is not the typical one-to-one ABM approach...

In this article we will look at why there’s always opportunity for tech challengers and how they can thrive alongside the giants.

Whatever your program’s evolutionary path, finding the best way to scale into more accounts is a critical milestone in establishing your account based go-to-market strategy.

So many organizations confuse a personalized email with ABM that the true intent of Account-Based Marketing strategies have gotten lost.

Buyer persona intelligence can equip you and sales with more objective and authoritative insights. Here are five things you should know about your enterprise buyer.

Eight key axioms of account-based growth that are applicable in today’s business environment and lay the groundwork for what you need to know to create sustained growth in the future.