Growth insights, reports, and news for you

Let’s face it, trophies rule. And even though the more 'experienced' B2B marketers among us are not from the 'everyone gets a trophy' generation, everyone LIKES a trophy.

Understanding the distinction between a buyer profile and a buyer persona is a good start and will provide a competitive advantage.

Mark Kurtz who leads partnerships between Microsoft and Adobe talks about how to build a partner program, some of the challenges involved along the way, and shared some key tips to get the best out of your partner ecosystem.

Six ways that data-savvy B2B marketers can use data to tie marketing activity to business results and influence business strategy.

In our recent eGuide, The Power of Verticals, we highlighted the growing importance of vertical specialization as a way to differentiate and protect margins. 

From account planning to sales enablement and everything in between, CI adds a layer of deep insight that will translate into a more robust go to market and bigger wins for your sales and marketing teams.

We reviewed our judges’ comments from past years and came up with a list of 10 things that will help your submission, as well as another 10 that might harm it.

The pressure for financial services to deliver has never been greater. But how can tech vendors help make this happen? How can they strengthen resilience while accelerating transformation?

CIOs are now being seen as more influential than ever before with 66% reporting that the CIO-CEO relationship had increased in strength and that 70 percent of CIOs were now assuming leadership of high-impact initiatives...

If there is one finding from the latest wave of our CBX™ that has resonated more than any other, it's this: the average size of a buying team for a $3m+ technology investment is 14 people. Find out who is buying and how to communicate with them.

The Fundamentals of ABM course helps B2B marketers understand when and how to use ABM, select the right accounts, and practice the seven steps involved in building an ABM plan.

Momentum ITSMA's Vincent Rousselet answers the question of how to refocus on brand-building after your attention has been averted for a while.

As we head towards a new year and start to plan our thought leadership programs for 2021, we have been taking a temperature check of the subjects most under discussion by C-level executives.

Marlowe Fenne, senior ABM leader at FireEye, has thought a lot about the intersection between Account-Based Marketing and Executive Engagement.

A recent discussion with Jennifer Jackson, VP at Teradata, shed light on how they are leveraging the relationships built through ABM to be relevant to their customers’ C-suites.

Judging from the way Vodafone worked to identify the needs of their customers, the approach is not just happy talk, it’s strategic marketing.

In this C-Suite Marketing podcast, Lee Demby talks about the importance of considered insight, especially as we move everything online.

Now, brand building must be sensitive to the world’s desperate situation. B2B companies that are not in tune with the world’s afflictions are tuned out.

A conversation with Andrew McAfee on harnessing our digital future. Inflate the opinions of analysts and trim back reliance on the gut instincts of senior executives...

Has buyer behavior changed due to the virus? Absolutely. Momentum ITSMA is on a mission to understand the impact on B2B buyer behavior for services and solutions.

Now that we’re past the immediate reaction stage of the current crisis, marketers are starting to look more strategically at priorities and investments for the coming months and into 2021...

You may know that one way of becoming one of your client's most trusted suppliers is through ABM, but what if you’re not ready for it or you've gone as far as you can with it?

From a Momentum ITSMA perspective, we see five strategic initiatives that B2B marketing leaders should be investing in this year.

Valerie Beaulieu at Microsoft thinks marketing is the best job, and her excitement for marketing’s leadership role in digital transformation is contagious!