Growth insights, reports, and news for you

Not all through-channel marketing campaigns are equal, and it can be all too easy to get things wrong. So what are the pitfalls to avoid?

Marnie Giuranna Zaccaria, Global ABM Lead at Finastra, recently featured on our ABM Podcast. She outlined her recent experience in navigating challenges when she set up the global ABM program at one of the world’s leading fintech organisations. 

ABM leaders agreed at Momentum ITSMA's ABM Forum in June that these are the top four universal skills necessary for ABMers to be successful.

Through-channel marketing is a fast-changing area and an increasingly vital one for vendors to get right. So, what’s driving its growing importance?

Sales enablement has emerged as one of the hottest topics of 2021 and it isn’t hard to see why. That means it is more crucial than ever that your sales teams are equipped with the right tools and information to fully understand their buyers’ industry, challenges and goals.

With both buyer and seller teams working remotely in a virtual world, and with so many parts of the buying process now automated, the landscape of enterprise sales today is unrecognizable to that of a decade ago.

How marketing enablement can upskill your ABM team to power your growth agenda. There is a skills gap in marketing – a big one. And this is being felt particularly acutely in the enterprise space.

Is it necessary for solution providers to partner with industry analysts or publishers to do research-based thought leadership?

Today, as we look to support the next phase of innovation and expansion for our members and friends, we're thrilled to announce that we're joining Momentum, the growth consultancy.

In this ABM podcast, Katherine Lucas, Head of Platform Marketing at State Street, shared her journey of creating State Street AlphaSM, the game-changing proposition that created a new industry standard.

Customer trust is critical to the growth of key accounts but just as industries have changed faster than ever before since the pandemic began, so has the path for earning trust with key customers.

As a result of the disruption caused by the pandemic, we discovered that buyers want help more than ever and are turning to solutions providers for that help...

A conversation with marketing leaders highlights important lessons for us all as we look to the next phase of c-suite marketing.

Let’s face it, trophies rule. And even though the more 'experienced' B2B marketers among us are not from the 'everyone gets a trophy' generation, everyone LIKES a trophy.

Understanding the distinction between a buyer profile and a buyer persona is a good start and will provide a competitive advantage.

Mark Kurtz who leads partnerships between Microsoft and Adobe talks about how to build a partner program, some of the challenges involved along the way, and shared some key tips to get the best out of your partner ecosystem.

Six ways that data-savvy B2B marketers can use data to tie marketing activity to business results and influence business strategy.

In our recent eGuide, The Power of Verticals, we highlighted the growing importance of vertical specialization as a way to differentiate and protect margins. 

From account planning to sales enablement and everything in between, CI adds a layer of deep insight that will translate into a more robust go to market and bigger wins for your sales and marketing teams.

We reviewed our judges’ comments from past years and came up with a list of 10 things that will help your submission, as well as another 10 that might harm it.

The pressure for financial services to deliver has never been greater. But how can tech vendors help make this happen? How can they strengthen resilience while accelerating transformation?

CIOs are now being seen as more influential than ever before with 66% reporting that the CIO-CEO relationship had increased in strength and that 70 percent of CIOs were now assuming leadership of high-impact initiatives...

If there is one finding from the latest wave of our CBX™ that has resonated more than any other, it's this: the average size of a buying team for a $3m+ technology investment is 14 people. Find out who is buying and how to communicate with them.

The Fundamentals of ABM course helps B2B marketers understand when and how to use ABM, select the right accounts, and practice the seven steps involved in building an ABM plan.