Growth insights, reports, and news for you

Collaborating closely with top accounts is more important than ever. They are often our primary partners giving us deep insight into changing market trends.

For B2B tech firms, focusing go-to-market activities around key verticals isn’t a new approach, but significant market trends are making it an increasingly important one.

With the market getting more crowded, how can you stand out in a market that might be booming but is arguably reaching supply-side saturation?

Microsoft's Sydne Mullings offers her advice on managing change, using data to your advantage, and keeping your eyes firmly on the customer

In this blog, we look at the key considerations you need to evaluate when deciding what level of verticalisation is right for you.

There's a dearth of marketing talent — but looking beyond hard skills could be the answer. Here are tips for creating a team of ABM superstars

Imposter syndrome can be a huge barrier to personal and professional growth. Here are four simple tactics to manage self-doubt in the workplace

Momentum ITSMA's Selin Paeck shares her thoughts on the trends that will shape ABM in 2022, from the demise of browser cookies to the rise of AI.

With crowded channels and digital spaces, cutting through the noise is as important as the share of your voice in the market. ABM could be the answer

So what is a Campaign-in-a-Box, why have they become so popular, and how do you ensure that yours hit the mark?

Momentum ITSMA's ABM Benchmarking Study revealed the critical areas that make an ABM leader stand out. Emotional intelligence (EQ) is a clear winner

We unpack the latest insights from Momentum ITSMA's ABM Benchmarking study, including ABM program objectives, tactics, challenges, metrics, and more

Adobe's Martin Smith shares his views on how to get the most from your partner marketing program by capitalizing on strong synergies.

Find out how to implement a successful program in the hybrid working world and avoid the common pitfalls that can stifle growth.

While the marketing funnel provides a measurement for success, it can also be misused. Here's why it might be time to abandon this model.

These top business priorities—profitability, productivity, innovation—point to growth. But what role does marketing play in driving that growth?

Momentum ITSMA's Alisha Lyndon writes about the sales enablement strategies that are best suited to the post-Covid world of enterprise buying.

Executive engagement is held up as the gold standard, but in my view executive engagement is not as important as decision-maker engagement.

It is better to accept you're not going to get it right the first time and build in a culture of breaking things down and building back better. Living proof of this can be found at Google Cloud...

Amid the endless discussions of ABM these days, some have lost sight of its original intent in driving strategic growth with key accounts. 

Capital Group's Head of Marketing and Client Experience, James Cardew, discusses the dos and don'ts of building a platinum client experience.

The second edition of A Practitioner’s Guide to Account-Based Marketing delivers expert strategies for scaling ABM. Here’s a look at some of the key advice seasoned professionals offer to help new ABM-ers succeed.

After more than a year of managing through a crisis and tending to workforce concerns, executives have turned their attention back to growing the business.

As ABM becomes mainstream, what’s next for the category, and how can firms continue to leverage account-based strategies to drive growth? Here are three takeaways from Alisha Lyndon.