Growth insights, reports, and news for you

Phil Crompton VP of Industry Marketing, Worldwide at IBM, explains how ABM at IBM went from a small-scale pilot to a global program with over 250 clients.

In our recent eGuide, The Power of Verticals, we highlighted the growing importance of vertical specialisation as a way to differentiate and protect margins. The IT channel is at the forefront of this trend. Over half of MSPs now specialise their services for specific industries, with healthcare, finance and legal being the most popular.(1) In this article we look at what is driving this shift and why it’s essential that vendors get aligned.

Guy Phillips joined Momentum ITSMA in April 2022 to head up the Learning and Development service. Before he came on board, he jotted down some notes about why he took the role...

More B2B marketers are looking to influencer marketing to cut through the clutter with compelling and differentiated content. But, what is influencer marketing? 

Brian Macreadie has lived through everything from successful mergers and rebrands to not-so-successful campaigns. Here are his top lessons learned from nearly 30 years in the industry.

Engelina Jaspers, founder of a training business dedicated to helping marketers be more agile, shares her advice for leading change and getting the majority on side.

Andy Reid, Head of International Product Marketing & Competitive Intelligence at Epicor, reveals how to maximize growth with market insights

Collaborating closely with top accounts is more important than ever. They are often our primary partners giving us deep insight into changing market trends.

For B2B tech firms, focusing go-to-market activities around key verticals isn’t a new approach, but significant market trends are making it an increasingly important one.

With the market getting more crowded, how can you stand out in a market that might be booming but is arguably reaching supply-side saturation?

Microsoft's Sydne Mullings offers her advice on managing change, using data to your advantage, and keeping your eyes firmly on the customer

In this blog, we look at the key considerations you need to evaluate when deciding what level of verticalisation is right for you.

There's a dearth of marketing talent — but looking beyond hard skills could be the answer. Here are tips for creating a team of ABM superstars

Imposter syndrome can be a huge barrier to personal and professional growth. Here are four simple tactics to manage self-doubt in the workplace

Momentum ITSMA's Selin Paeck shares her thoughts on the trends that will shape ABM in 2022, from the demise of browser cookies to the rise of AI.

With crowded channels and digital spaces, cutting through the noise is as important as the share of your voice in the market. ABM could be the answer

So what is a Campaign-in-a-Box, why have they become so popular, and how do you ensure that yours hit the mark?

Momentum ITSMA's ABM Benchmarking Study revealed the critical areas that make an ABM leader stand out. Emotional intelligence (EQ) is a clear winner

Adobe's Martin Smith shares his views on how to get the most from your partner marketing program by capitalizing on strong synergies.

Find out how to implement a successful program in the hybrid working world and avoid the common pitfalls that can stifle growth.

While the marketing funnel provides a measurement for success, it can also be misused. Here's why it might be time to abandon this model.

These top business priorities—profitability, productivity, innovation—point to growth. But what role does marketing play in driving that growth?

Momentum ITSMA's Alisha Lyndon writes about the sales enablement strategies that are best suited to the post-Covid world of enterprise buying.

Executive engagement is held up as the gold standard, but in my view executive engagement is not as important as decision-maker engagement.