Sales enablement for a hybrid selling world | Forbes
Momentum ITSMA's Alisha Lyndon writes about the sales enablement strategies that are best suited to the post-Covid world of enterprise buying.
The world we live in has been altered in so many ways by the Covid-19 health crisis — and enterprise buying is no exception. Many buying and selling teams are working almost completely remotely now, and they are operating in a virtual world where almost all of the information a buyer will ever require is available online. Momentum ITSMA's Alisha Lyndon on key takeaways from her recent conversation with Liz Harrison of McKinsey & Company.
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Transforming thought leadership into a client growth lever | Forbes
Thought leadership has transformed from a brand-building exercise into a pivotal element of enterprise decision making. It’s not just about generating interest; it's about securing trust, driving differentiation, and actively influencing purchase decisions.
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Lessons learned from Momentum ITSMA's journey with AI
Explore our journey with AI, the insights we've gained, and the innovative strategies we’ve developed, including our unique approach to ‘agentic AI’ and the CARE framework.
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AI adoption for marketers in B2B firms
The use of AI remains a critical component of successful B2B buyers’ strategies. Here, we explore the five top use cases of generative AI, which are essential for enhancing marketing strategies and driving business success.