Integrating client development for professional services providers

Clients demand differentiated insights, continuous value, and the attention of senior decision makers. But they also face partner silos, a regional P&L model, and a culture focused on services rather than clients. 

Customized strategies for professional services

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Professional services firms need marketing and client teams to address the challenges and opportunities inside their key accounts. Evidence-based thought leadership, proactive relationship development, and ongoing client engagement make this happen.

Delivering specialist knowledge, client-led solutions, and personalized client engagement strategies is what we do.

With strong sector experience, specialist client development expertise, and best practice frameworks, we empower you with an approach to grow your most valuable client relationships.  

How we help

Change go-to-market models to have an account focus and create a client development culture.

Understand clients and attune sales and marketing to their needs. We help simplify collaboration and streamline internal communications. Our data-driven frameworks keep your teams aligned and focused on driving client-centric growth.

Design, operationalize, and embed account-based programs for top accounts.

We invented account-based marketing. With our hands-on experience in key account growth, we know exactly what it takes to propel your strategic clients to new heights. We’ll help you execute programs that deepen relationships, enhance reputation, and grow revenue. 

Increase differentiation and improve the buying process.

We combine a deep understanding of winning behaviors, client needs, and differentiation to help you win more often. With compelling buying experiences and value-based client development, we help you grow your opportunity values to new levels to make a real impact on pipeline performance.

Understand existing account perceptions and develop evidence-based perspectives.

Effective thought leadership plays a major role in helping organizations achieve their objectives, influence the way they go to market, and improve performance. However, it requires a deep understanding of the environment your clients operate in, the challenges they face, and the actions they need to take.

Develop a robust relationship strategy that is attentive and focused.

Proactively develop multi-threaded relationships with executive and key influencers in high-value accounts. Map connections, develop engagement strategies, and drive consistency.

Move upstream into larger accounts with new buyers and introduce new high-value solutions.

Expand into enterprise markets, engage new buyers, and introduce tailored offerings to drive market-beating growth. We focus on helping you build long-term relationships with clients, based on a deep understanding of their needs.

  • Core HR grey

    The work that we have done together has really helped us elevate the position of marketing, with the board and with the wider group of JML.

    Gaynor Finlay

    Vice President of Marketing, CoreHR  

  • Salesforce grey

    Momentum is a strategic growth consultancy. They are partners, always bringing additional value to the table with deep knowledge and bringing innovation in their approach.

    Danny Nail

    Global Head of ABM, Salesforce 

  • Vodafone grey

    Momentum understands what it actually takes to deliver an integrated go-to-market strategy, and their ability to engage with all of the stakeholders in our business to drive things forward really sets them apart.

    Sam Hoyland

    Head of Group Enterprise Marketing, Vodafone

  • Core HR grey

    That speed and agility and creativity in being able to get up and running really helped.

    Gaynor Finlay

    Vice President of Marketing, CoreHR

  • Bain grey

    It's an honor to work with Momentum... it puts me in a completely different league of ABM-ers.

    Barka Pai

    Account and Industry Marketing, Bain & Company

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