Integrating client development for professional services providers

Clients demand differentiated insights, continuous value, and the attention of senior decision makers. But they also face partner silos, a regional P&L model, and a culture focused on services rather than clients. 

Customized strategies for professional services

Adobe Stock 557879197

Professional services firms need marketing and client teams to address the challenges and opportunities inside their key accounts. Evidence-based thought leadership, proactive relationship development, and ongoing client engagement make this happen.

Delivering specialist knowledge, client-led solutions, and personalized client engagement strategies is what we do.

With strong sector experience, specialist client development expertise, and best practice frameworks, we empower you with an approach to grow your most valuable client relationships.  

How we help

Change go-to-market models to have an account focus and create a client development culture.

Understand clients and attune sales and marketing to their needs. We help simplify collaboration and streamline internal communications. Our data-driven frameworks keep your teams aligned and focused on driving client-centric growth.

Build account-based strategy

Design, operationalize, and embed account-based programs for top accounts.

We invented account-based marketing. With our hands-on experience in key account growth, we know exactly what it takes to propel your strategic clients to new heights. We’ll help you execute programs that deepen relationships, enhance reputation, and grow revenue. 

Grow key accounts

Increase differentiation and improve the buying process.

We combine a deep understanding of winning behaviors, client needs, and differentiation to help you win more often. With compelling buying experiences and value-based client development, we help you grow your opportunity values to new levels to make a real impact on pipeline performance.

Improve win rates and deal sizes

Understand existing account perceptions and develop evidence-based perspectives.

Effective thought leadership plays a major role in helping organizations achieve their objectives, influence the way they go to market, and improve performance. However, it requires a deep understanding of the environment your clients operate in, the challenges they face, and the actions they need to take.

Strengthen trust and reputation

Develop a robust relationship strategy that is attentive and focused.

Proactively develop multi-threaded relationships with executive and key influencers in high-value accounts. Map connections, develop engagement strategies, and drive consistency.

Deepen executive relationships

Move upstream into larger accounts with new buyers and introduce new high-value solutions.

Expand into enterprise markets, engage new buyers, and introduce tailored offerings to drive market-beating growth. We focus on helping you build long-term relationships with clients, based on a deep understanding of their needs.

Win high-value accounts

  • My mentor was absolutely incredible. He guided me through and offered super insightful feedback. This is a must have to put in your learning arsenal.

  • Core HR grey

    That speed and agility and creativity in being able to get up and running really helped.

    Gaynor Finlay

    Vice President of Marketing, CoreHR

  • Microsoft grey

    One of the biggest successes we've had is our partnership with Momentum. In particular, the thought process around the materials that we build together and the insights that we deliver back into the account team, again and again, have driven such incredible impact.

    Carrie Holmes

    Director of Marketing, Strategic Accounts, Microsoft 

  • Salesforce grey

    Customer trust is hard won, and easily lost. Having worked firsthand with Lyndon, she knows what it takes to build trust, reputation, and relationships with key accounts. This approach works.

    Nina Gmachl-Eshuis

    Vice President, Salesforce 

  • Oracle grey

    We get a partner that we can trust. Because in key accounts, it's commercially sensitive, it's really very sensitive from a relationship point of view between Oracle and its most important customers.

    Michael Avis

    Senior Director, EMEA Marketing, Oracle 

Related cases and insight

View all

Momentum Pulse

Sign up to our newsletter

A monthly dose of high-impact insights on how to sharpen your client focus for sustained growth.