Integrating client development for professional services providers

In today's market, clients demand differentiated insights, continuous value, and the attention of senior decision-makers. However, challenges like partner silos, regional P&L models, and a service-focused culture can hinder client-centric growth.

Customized strategies for professional services

Adobe Stock 557879197

Professional services firms must align marketing and client teams to tackle challenges and seize opportunities within key accounts. Evidence-based thought leadership, proactive relationship development, and ongoing client engagement are essential.

We specialize in delivering expert knowledge, client-led solutions, and personalized engagement strategies. With deep sector experience, specialist client development expertise, and best practice frameworks, we empower you to grow your most valuable client relationships.

How we help

Aligning go-to-market teams on strategies that increase client proximity.

Drive client-centricity

Building trust and credibility to drive competitive advantage.

Strengthen reputation

Collaborating with an ecosystem to create client value and mutual success.

Unlock partner growth

Optimizing Account-Based Marketing for long-term client relationships.

Grow key accounts

Integrating the portfolio to enhance client relevance and market distinction.

Differentiate offerings

Focusing on retention and cross-sell to ensure loyalty and sustained growth.

Sharpen client experience

  • Rich Data Co grey

    Lyndon and her team’s insight, vision, and laser focus on strategy execution in aligning customer executives meant we delivered our unique value proposition concisely and consistently to get a record-breaking business transformation deal over the line. She codifies that experience in this book and provides you with a step-by-step guide in how to inspire customers.

    Ada Guan

    Chief Executive Officer, Rich Data Co 

  • Centrica grey

    The team have played an important role throughout the process of planning, launching and growing Centrica Business Solutions – from helping us initially develop a distinctive market story, through to building targeted vertical propositions, creating high-quality content assets, and delivering tools to enable our teams. Their support has been first-class throughout.

    Simon Farr

    Head of Marketing, Centrica

  • Statestreet grey

    There is no way that any other partner would be able to do this type of work.

    Wendy Smith

    Managing Director of Strategic Marketing, State Street

  • VMware grey

    This program has been game-changing, completely turning around the CIO’s view of how VMware can support them.
     

    VMware marketing team

  • Statestreet grey

    We were able to pilot account-based marketing really quickly, show the value that can add, and now we're looking ahead to scale across our top business opportunities.

    Iulia Balan

    Managing Director, Head of Product and Account-Based Marketing, State Street 

Related cases and insight

View all

Momentum Pulse

Sign up to our newsletter

A monthly dose of high-impact insights on how to sharpen your client focus for sustained growth.