Transform your ABM with Momentum AI

Create strategies that truly resonate with your clients' needs and expectations. The Momentum AI platform transforms insights into action, empowering you to outperform the market.

Momentum is at the forefront of developing services that harness generative AI across Account-Based Marketing programs. The Momentum AI platform is a revolutionary tool for high-value B2B firms aiming to unlock the full potential of their account knowledge and supercharge their ABM.

Our 2024 research tells us that virtually every organization has started to adopt generative AI in their marketing activity. And 91% of buyers are using this technology in the buying process. 

Developed in collaboration with AI leaders Microsoft Co-Pilot and Sana, our AI platform seamlessly integrates with your existing account data and content development processes. This ensures enterprise-grade security and privacy.

Momentum AI isn’t a generic solution. Momentum AI allows you to leverage years of ABM best practices, our Client Buying Index (CBX) insights gleaned from the Global 2000, and our expertise in certifying thousands of ABM practitioners. 

  • 50%

    of organizations use generative AI to gain insights into the needs of strategic accounts

  • 48%

    of organizations use generative AI to engage clients more effectively and improve the customer experience

With in-depth buyer and program knowledge, alongside your own account data, you can quickly identify next-best client engagements and optimize your go-to-market with confidence. This synergy helps extract more actionable value from first-party data, connecting insights from decades of ABM experience to give your program a market-leading edge.

Leverage your insights and solutions content to develop client-centric campaigns. Momentum AI sharpens client experiences from vision to execution, without significant production overheads or delays. This means you can cover more accounts faster and with greater impact. Discover how to delve deeper into accounts by creating stakeholder-personalized content that boosts overall program engagement and delivers measurable results. You can also integrate partner and alliance content for rapid joint value propositions.

Our AI advisory services help streamline your client insights and planning processes. This allows you to scale your program with speed, efficiency, and consistency – maximizing the value of your account and business data.

  • Bain grey

    It's an honor to work with Momentum... it puts me in a completely different league of ABM-ers.

    Barka Pai

    Account and Industry Marketing, Bain & Company

  • MHR grey

    Successfully relaunching People First was a vital part of MHR’s growth strategy. Momentum's approach allowed us to address multiple objectives – internal education, thought leadership,  and sales enablement – in an integrated way, enabling us to achieve a huge amount in a short space of time.

    Anton Roe

    CEO, MHR

  • In my experience, Momentum ITSMA training and certification is the best training there is.

    Andrea Clatworthy

    Director, Head of Europe Marketing Transformation, Fujitsu

  • Statestreet grey

    We were able to pilot account-based marketing really quickly, show the value that can add, and now we're looking ahead to scale across our top business opportunities.

    Iulia Balan

    Managing Director, Head of Product and Account-Based Marketing, State Street 

  • Centrica grey

    The team have played an important role throughout the process of planning, launching and growing Centrica Business Solutions – from helping us initially develop a distinctive market story, through to building targeted vertical propositions, creating high-quality content assets, and delivering tools to enable our teams. Their support has been first-class throughout.

    Simon Farr

    Head of Marketing, Centrica

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