Transform your ABM with Momentum AI

Create strategies that truly resonate with your clients' needs and expectations. The Momentum AI platform transforms insights into action, empowering you to outperform the market.

Momentum is at the forefront of developing services that harness generative AI across Account-Based Marketing programs. The Momentum AI platform is a revolutionary tool for high-value B2B firms aiming to unlock the full potential of their account knowledge and supercharge their ABM.

Our 2024 research tells us that virtually every organization has started to adopt generative AI in their marketing activity. And 91% of buyers are using this technology in the buying process. 

Developed in collaboration with AI leaders Microsoft Co-Pilot and Sana, our AI platform seamlessly integrates with your existing account data and content development processes. This ensures enterprise-grade security and privacy.

Momentum AI isn’t a generic solution. Momentum AI allows you to leverage years of ABM best practices, our Client Buying Index (CBX) insights gleaned from the Global 2000, and our expertise in certifying thousands of ABM practitioners. 

  • 50%

    of organizations use generative AI to gain insights into the needs of strategic accounts

  • 48%

    of organizations use generative AI to engage clients more effectively and improve the customer experience

With in-depth buyer and program knowledge, alongside your own account data, you can quickly identify next-best client engagements and optimize your go-to-market with confidence. This synergy helps extract more actionable value from first-party data, connecting insights from decades of ABM experience to give your program a market-leading edge.

Leverage your insights and solutions content to develop client-centric campaigns. Momentum AI sharpens client experiences from vision to execution, without significant production overheads or delays. This means you can cover more accounts faster and with greater impact. Discover how to delve deeper into accounts by creating stakeholder-personalized content that boosts overall program engagement and delivers measurable results. You can also integrate partner and alliance content for rapid joint value propositions.

Our AI advisory services help streamline your client insights and planning processes. This allows you to scale your program with speed, efficiency, and consistency – maximizing the value of your account and business data.

  • Customer trust is hard won, and easily lost. Having worked firsthand with Momentum ITSMA, Alisha knows what it takes to build trust, reputation, and relationships with key accounts. This approach works.

    Nina Gmachl-Eshuis

    Vice President, Salesforce

  • Account teams and marketing teams need to work so much harder now to win revenue and gain customer trust. Given Momentum ITSMA's practice, experience, and role in pioneering ABM, this book is an essential guide for sales and marketing teams looking to grow revenue.

    Matt Woodford

    Business Lead, Accenture

  • Salesforce grey

    Customer trust is hard won, and easily lost. Having worked firsthand with Lyndon, she knows what it takes to build trust, reputation, and relationships with key accounts. This approach works.

    Nina Gmachl-Eshuis

    Vice President, Salesforce 

  • Microsoft grey

    One of the biggest successes we've had is our partnership with Momentum. In particular, the thought process around the materials that we build together and the insights that we deliver back into the account team, again and again, have driven such incredible impact.

    Carrie Holmes

    Director of Marketing, Strategic Accounts, Microsoft 

  • With Momentum’s pedigree in Account-Based Marketing and long standing partnership with VMware, it was a no brainer to partner with them on this strategic transformation of our go-to-market.

    Chief Marketing Officer

Momentum Pulse

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