Marketing leader

Unite your teams around client-centric growth strategies to cultivate high-value accounts.

Embrace client-driven marketing 

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Revitalize your go-to-market model by ensuring every initiative is anchored on client needs. Transition from a product- or service-led approach to a client-led mindset, fostering a culture of strategic development and collaboration across your organization.

We empower marketing leaders to explore innovative pathways for growth, whether by penetrating enterprise accounts or launching high-value solutions. Strengthen client collaboration and alignment, while enhancing your brand reputation with tools to track market perceptions and refine your thought leadership strategy.

How we help marketing leaders

We collaborate with leadership teams to set strategic priorities that align with client-led growth goals, creating solid business cases that maximize commercial impact.

We help firms design optimal operating models and marketing structures, ensuring scalability and efficiency to meet evolving client demands.

Our tailored capability development initiatives strengthen core competencies within teams, enabling them to deliver exceptional value to clients consistently.

We track reputation equity to measure how well a brand is perceived by its target audience, offering insights to strengthen credibility and trust in the market.

By combining survey-driven research with expert interviews, we craft compelling and timely narratives that engage key audiences and support your business objectives.

We create detailed client journey maps that visualize touchpoints and opportunities to enhance the client experience, driving satisfaction, and loyalty at every stage of the buying process.

We help firms refine their value propositions and messaging, ensuring clear communication that resonates with clients and differentiates them from competitors.

We craft compelling thought leadership narratives and curate content that resonates with target audiences, establishing firms as trusted authorities in their field.

Our content optimization capabilities ensure your content, campaign, and portfolio teams develop content that’s valuable to your clients, improving engagement and conversions and aligned with client needs. 

  • Oracle grey

    It's a combination of the long haul and sometimes the short-term opportunities that come up. And we found that Momentum can help us enormously in both those scenarios, that's where the strength really comes from, it's being a specialist.

    Michael Avis

    Senior Director, EMEA Marketing, Oracle 

     

  • Centrica grey

    The team have played an important role throughout the process of planning, launching and growing Centrica Business Solutions – from helping us initially develop a distinctive market story, through to building targeted vertical propositions, creating high-quality content assets, and delivering tools to enable our teams. Their support has been first-class throughout.

    Simon Farr

    Head of Marketing, Centrica

  • My mentor was absolutely incredible. He guided me through and offered super insightful feedback. This is a must have to put in your learning arsenal.

  • VMware grey

    This program has been game-changing, completely turning around the CIO’s view of how VMware can support them.
     

    VMware marketing team

  • Thank you so much for all your guidance and support in the last few months, all the sessions and feedback have really helped me better understand and plan for ABM.

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