Marketing leader

Unite your teams around client-centric growth strategies to cultivate high-value accounts.

Embrace client-driven marketing

Revitalize your go-to-market model by ensuring every initiative is anchored on client needs. Transition from a product- or service-led approach to a client-led mindset, fostering a culture of strategic development and collaboration across your organization.

We empower marketing leaders to explore innovative pathways for growth, whether by penetrating enterprise accounts or launching high-value solutions. Strengthen client collaboration and alignment, while enhancing your brand reputation with tools to track market perceptions and refine your thought leadership strategy.

How we help marketing leaders

We collaborate with leadership teams to set strategic priorities that align with client-led growth goals, creating solid business cases that maximize commercial impact.

We help firms design optimal operating models and marketing structures, ensuring scalability and efficiency to meet evolving client demands.

Our tailored capability development initiatives strengthen core competencies within teams, enabling them to deliver exceptional value to clients consistently.

We track reputation equity to measure how well a brand is perceived by its target audience, offering insights to strengthen credibility and trust in the market.

By combining survey-driven research with expert interviews, we craft compelling and timely narratives that engage key audiences and support your business objectives.

We create detailed client journey maps that visualize touchpoints and opportunities to enhance the client experience, driving satisfaction, and loyalty at every stage of the buying process.

We help firms refine their value propositions and messaging, ensuring clear communication that resonates with clients and differentiates them from competitors.

We craft compelling thought leadership narratives and curate content that resonates with target audiences, establishing firms as trusted authorities in their field.

Our content optimization capabilities ensure your content, campaign, and portfolio teams develop content that’s valuable to your clients, improving engagement and conversions and aligned with client needs.

I truly appreciate your guidance and support with this ABM plan. I’ve enjoyed learning more about modern ABM techniques and how they can be applied to support our business growth.
This is truly outstanding work by Momentum.

Hannah Grove
Chief Marketing Officer, State Street
The team have played an important role throughout the process of planning, launching and growing Centrica Business Solutions – from helping us initially develop a distinctive market story, through to building targeted vertical propositions, creating high-quality content assets, and delivering tools to enable our teams. Their support has been first-class throughout.

Simon Farr
Head of Marketing, Centrica
We were able to pilot account-based marketing really quickly, show the value that can add, and now we're looking ahead to scale across our top business opportunities.

Iulia Balan
Managing Director, Head of Product and Account-Based Marketing, State Street
Lyndon and her team’s insight, vision, and laser focus on strategy execution in aligning customer executives meant we delivered our unique value proposition concisely and consistently to get a record-breaking business transformation deal over the line. She codifies that experience in this book and provides you with a step-by-step guide in how to inspire customers.

Ada Guan
Chief Executive Officer, Rich Data Co

Case Study Key accounts

Winning mega-deal for a leading technology firm

We worked with the company to transform its client engagement strategy, leading to the largest deal in its CMT practice and setting a new standard for client relationships and growth.
Case Study Thought leadership

Inspiring global executives with thought leadership for professional services firm

We partnered with the firm to transform its flagship thought leadership survey, setting a new standard for client engagement and driving significant growth in a competitive market.
Case Study Growth

Transforming client reputation for global engineering firm

We partnered with the firm to transform its client experience program, setting a new standard for client satisfaction and retention.