Marketing leader

Unite your teams around client-centric growth strategies to cultivate high-value accounts.

Embrace client-driven marketing 

Adobe Stock 552747027

Revitalize your go-to-market model by ensuring every initiative is anchored on client needs. Transition from a product- or service-led approach to a client-led mindset, fostering a culture of strategic development and collaboration across your organization.

We empower marketing leaders to explore innovative pathways for growth, whether by penetrating enterprise accounts or launching high-value solutions. Strengthen client collaboration and alignment, while enhancing your brand reputation with tools to track market perceptions and refine your thought leadership strategy.

How we help marketing leaders

We collaborate with leadership teams to set strategic priorities that align with client-led growth goals, creating solid business cases that maximize commercial impact.

We help firms design optimal operating models and marketing structures, ensuring scalability and efficiency to meet evolving client demands.

Our tailored capability development initiatives strengthen core competencies within teams, enabling them to deliver exceptional value to clients consistently.

We track reputation equity to measure how well a brand is perceived by its target audience, offering insights to strengthen credibility and trust in the market.

By combining survey-driven research with expert interviews, we craft compelling and timely narratives that engage key audiences and support your business objectives.

We create detailed client journey maps that visualize touchpoints and opportunities to enhance the client experience, driving satisfaction, and loyalty at every stage of the buying process.

We help firms refine their value propositions and messaging, ensuring clear communication that resonates with clients and differentiates them from competitors.

We craft compelling thought leadership narratives and curate content that resonates with target audiences, establishing firms as trusted authorities in their field.

Our content optimization capabilities ensure your content, campaign, and portfolio teams develop content that’s valuable to your clients, improving engagement and conversions and aligned with client needs. 

  • Salesforce grey

    Momentum is a strategic growth consultancy. They are partners, always bringing additional value to the table with deep knowledge and bringing innovation in their approach.

    Danny Nail

    Global Head of ABM, Salesforce 

  • Statestreet grey

    There is no way that any other partner would be able to do this type of work.

    Wendy Smith

    Managing Director of Strategic Marketing, State Street

  • As one of the world’s leading consultants focused upon the rarefied world of enterprise-scale procurement decision-making, Momentum ITSMA has a unique perspective on this complex and increasingly business-critical, decision-making environment.

    Tim Birt

    Partner, Osbourne Clarke

  • Salesforce grey

    Customer trust is hard won, and easily lost. Having worked firsthand with Lyndon, she knows what it takes to build trust, reputation, and relationships with key accounts. This approach works.

    Nina Gmachl-Eshuis

    Vice President, Salesforce 

  • Core HR grey

    That speed and agility and creativity in being able to get up and running really helped.

    Gaynor Finlay

    Vice President of Marketing, CoreHR

Related cases and insights

View all

Momentum Pulse

Sign up to our newsletter

A monthly dose of high-impact insights on how to sharpen your client focus for sustained growth.