Marketing leader

Unite your teams around client-centric growth strategies to cultivate high-value accounts.

Embrace client-driven marketing 

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Revitalize your go-to-market model by ensuring every initiative is anchored on client needs. Transition from a product- or service-led approach to a client-led mindset, fostering a culture of strategic development and collaboration across your organization.

We empower marketing leaders to explore innovative pathways for growth, whether by penetrating enterprise accounts or launching high-value solutions. Strengthen client collaboration and alignment, while enhancing your brand reputation with tools to track market perceptions and refine your thought leadership strategy.

How we help marketing leaders

We collaborate with leadership teams to set strategic priorities that align with client-led growth goals, creating solid business cases that maximize commercial impact.

We help firms design optimal operating models and marketing structures, ensuring scalability and efficiency to meet evolving client demands.

Our tailored capability development initiatives strengthen core competencies within teams, enabling them to deliver exceptional value to clients consistently.

We track reputation equity to measure how well a brand is perceived by its target audience, offering insights to strengthen credibility and trust in the market.

By combining survey-driven research with expert interviews, we craft compelling and timely narratives that engage key audiences and support your business objectives.

We create detailed client journey maps that visualize touchpoints and opportunities to enhance the client experience, driving satisfaction, and loyalty at every stage of the buying process.

We help firms refine their value propositions and messaging, ensuring clear communication that resonates with clients and differentiates them from competitors.

We craft compelling thought leadership narratives and curate content that resonates with target audiences, establishing firms as trusted authorities in their field.

Our content optimization capabilities ensure your content, campaign, and portfolio teams develop content that’s valuable to your clients, improving engagement and conversions and aligned with client needs. 

  • MHR grey

    Successfully relaunching People First was a vital part of MHR’s growth strategy. The results so far have been very positive. Momentum has allowed us to address multiple objectives.

    Anton Roe 

    CEO, MHR

  • VMware grey

    There are a lot of overnight ABM experts in the industry right now and it short changes the extensive work your subject matter experts have done to understand, strategize, build, execute, and measure ABM programs at scale.

    Christian Lowery

    Global Head of Account-Based Marketing, VMware

  • In my experience, Momentum ITSMA training and certification is the best training there is.

    Andrea Clatworthy

    Director, Head of Europe Marketing Transformation, Fujitsu

  • Colt grey

    From the start, Momentum recognized the challenges to develop and execute a program like this to our accounts. The interactive network mapping and hyper-personalized content is a highly effective account-based program for us. 

    Jenni Sach

    Director, Business Partner, Colt

  • Thank you so much for all your guidance and support in the last few months, all the sessions and feedback have really helped me better understand and plan for ABM.

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