Growth insights, reports, and news for you
Latest posts
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The five different types of research
There are many different types of research available to executives looking to support marketing and client-centric growth. But these are often conflated, leading to confusion over what they are meant to achieve and who the audience is.
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Measuring the impact of brand studies
In the second of three blogs from our recent roundtable, we explore why the strategic importance of brand studies goes beyond measurement – and how they can influence alignment, decisions, and growth.
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Spotlight Series: The role of client listening in the growth playbook
In the second episode of our Spotlight Series, Sarah DeFreitas, Executive Director, Research, shares how to harness the power of account intelligence to drive deeper engagement and deliver value at every stage of the customer journey.
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Best practice in brand studies
Our research tells us that reputation now trumps relationships when clients are making decisions about solutions providers. But how well do your clients genuinely understand you?
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What’s holding back your content marketing function?
Enterprise marketing leaders from multiple industries recently met with Momentum ITSMA to discuss content marketing operations best practices – in the second of three blogs, we look here at what’s not working so well.
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What’s the key strength of your content marketing function?
Marketing leaders from multiple industries recently met with Momentum ITSMA to discuss content marketing operations best practices – in the first of three blogs, we look at what’s working well.
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Unlock your growth potential by taking our content maturity assessment
Today, we’re rolling out the Momentum ITSMA Content Maturity Assessment to help marketing leaders better understand their content functions.
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How brand tracking drives sales, differentiation, and growth
In today’s B2B landscape, brand reputation tracking is no longer optional – it’s a competitive necessity. Our research shows that as purchasing decisions become more complex and high stakes, B2B buyers say the risk of poor decision-making has increased. Minimizing this perceived risk and maximizing trust in your brand can help you win.
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The client-centric roadmap for CMOs
Under pressure to deliver scalable and profitable growth, CMOs today can play a critical role in leading their organization’s response to new client demands and market dynamics.
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From chaos to clarity: Building a scalable client-led content strategy
The key to a successful, scalable content strategy lies in relevance, not volume. By focusing on personalization and understanding your strategy maturity, you can deliver meaningful experiences that truly resonate with your audience.
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Transforming client reputation for global engineering firm
We partnered with the firm to transform its client experience program, setting a new standard for client satisfaction and retention.
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Client-centric transformation in marketing: A rapid evolution at a global enterprise
We partnered with the company to transform its marketing division, driving deeper client engagement and positioning it as a leader in customer-focused innovation.
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Elevating global marketing capabilities for strategic growth
We partnered with the company to transform its marketing capabilities, enhancing talent development and reinforcing its position as a leader in B2B marketing, to support global growth ambitions.
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Rethinking the B2B marketing playbook: Five cornerstones of modern marketing
Buying is complex and trust is scarce – it’s time to rethink how we outperform in this B2B market.
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Future trends in content marketing
With technology changing rapidly and markets in a state of flux, marketers have a lot to navigate, live up to, and prove.
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Launching solution portfolio into enterprise for leading telecoms company
We partnered with the company to strengthen its market position, reinforce its reputation as an innovative and customer-centric organization, and set a new standard for industry excellence.
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Global marketing academy for strategic transformation at a technology leader
We designed and implemented a comprehensive marketing competencies development program, driving substantial growth in market presence and strengthening key client relationships.
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From chaos to collaboration: The rise of alliance ecosystems | Forbes
In the ever-changing world of enterprise buying, alliance ecosystems are reshaping how businesses thrive and outperform others.
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Customer satisfaction & loyalty
In an environment where over 65% of business comes from existing customers, if you neglect customer satisfaction you are missing out.
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The power of verticals
Why vertical go-to-market strategies work and how to achieve vertical GTM success.
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Achieving market-beating growth in a volatile world
If your business goal is to achieve market-beating growth, it might make sense to make some strategic investments, even in times of budgetary constraints.
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What the latest client buying research means for partner marketing teams
Momentum ITSMA’s latest Client Buying Index (CBX) research reveals some fascinating insights about how the B2B buying landscape is evolving, with cautious buyers demanding more innovation and greater collaboration from their suppliers.
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A battle of wits: How to win over the cautious buyer
Winning over a cautious buyer isn’t about what solutions you have. It’s about how well you understand your client’s environment and how you use that intelligence to engineer a deal too good to pass up. This guide reveals the four capabilities that will boost your chances of success.
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On-demand webcast: Driving GTM success through your partner ecosystem
Insights into addressing the complexities of the proliferation of partner business models and the nature of partnering which has become increasingly multi-dimensional and challenging.