Growth insights, reports, and news for you

In today’s B2B landscape, brand reputation tracking is no longer optional – it’s a competitive necessity. Our research shows that as purchasing decisions become more complex and high stakes, B2B buyers say the risk of poor decision-making has increased. Minimizing this perceived risk and maximizing trust in your brand can help you win. 

Under pressure to deliver scalable and profitable growth, CMOs today can play a critical role in leading their organization’s response to new client demands and market dynamics.

The key to a successful, scalable content strategy lies in relevance, not volume. By focusing on personalization and understanding your strategy maturity, you can deliver meaningful experiences that truly resonate with your audience.

We partnered with the firm to transform its client experience program, setting a new standard for client satisfaction and retention.

We partnered with the company to transform its marketing division, driving deeper client engagement and positioning it as a leader in customer-focused innovation.

We partnered with the company to transform its marketing capabilities, enhancing talent development and reinforcing its position as a leader in B2B marketing, to support global growth ambitions.

Buying is complex and trust is scarce – it’s time to rethink how we outperform in this B2B market.

With technology changing rapidly and markets in a state of flux, marketers have a lot to navigate, live up to, and prove.

We partnered with the company to strengthen its market position, reinforce its reputation as an innovative and customer-centric organization, and set a new standard for industry excellence.

We designed and implemented a comprehensive marketing competencies development program, driving substantial growth in market presence and strengthening key client relationships.

In the ever-changing world of enterprise buying, alliance ecosystems are reshaping how businesses thrive and outperform others.

In an environment where over 65% of business comes from existing customers, if you neglect customer satisfaction you are missing out.

Why vertical go-to-market strategies work and how to achieve vertical GTM success.

If your business goal is to achieve market-beating growth, it might make sense to make some strategic investments, even in times of budgetary constraints.

Momentum ITSMA’s latest Client Buying Index (CBX) research reveals some fascinating insights about how the B2B buying landscape is evolving, with cautious buyers demanding more innovation and greater collaboration from their suppliers.

Winning over a cautious buyer isn’t about what solutions you have. It’s about how well you understand your client’s environment and how you use that intelligence to engineer a deal too good to pass up. This guide reveals the four capabilities that will boost your chances of success.

Insights into addressing the complexities of the proliferation of partner business models and the nature of partnering which has become increasingly multi-dimensional and challenging.

Over the last few years, the B2B tech industry has been buzzing with discussions about the shift from transactional partner channels to collaborative partner ecosystems. While the hype has often outpaced the reality, evidence suggests the concept is finally translating into tangible changes on the ground.

Julie Schwartz, Senior Vice President, Research at Momentum ITSMA, gets to know her new colleague, Phil Brown, Momentum ITSMA's Head of Go-To-Market (GTM) Consulting.

Our experts offer their perspectives on five major areas where B2B growth leaders should focus their efforts.

The truth is, nobody really likes a sales pitch. But what is a B2B marketer supposed to do when their whole job description is to lead people to buy what their company offers?

Marketers need to understand not just how customers want to engage with content, but when. The trickiest part? It changes throughout the buying cycle...

During our recent panel discussion, members enjoyed exclusive insights on the evolution of marketing in a post-pandemic world, courtesy of guests Sarah Alspach from EY, and Joachim Box from Fujitsu.

Forging a Clear Path for Growth, The Momentum ITSMA Customer Buying Index 2022, Wave 2 examines changes in enterprise buyer behavior during a time of economic uncertainty and marketplace disruption.