Growth insights, reports, and news for you
Latest posts
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From chaos to clarity: Building a scalable client-led content strategy
The key to a successful, scalable content strategy lies in relevance, not volume. By focusing on personalization and understanding your strategy maturity, you can deliver meaningful experiences that truly resonate with your audience.
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Transforming client reputation for global engineering firm
We partnered with the firm to transform its client experience program, setting a new standard for client satisfaction and retention.
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Client-centric transformation in marketing: A rapid evolution at a global enterprise
We partnered with the company to transform its marketing division, driving deeper client engagement and positioning it as a leader in customer-focused innovation.
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Elevating global marketing capabilities for strategic growth
We partnered with the company to transform its marketing capabilities, enhancing talent development and reinforcing its position as a leader in B2B marketing, to support global growth ambitions.
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Rethinking the B2B marketing playbook: Five cornerstones for modern marketing | Forbes
Buying is complex and trust is scarce – it’s time to rethink how we outperform in this B2B market.
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Rethinking the B2B marketing playbook: Five cornerstones of modern marketing
Buying is complex and trust is scarce – it’s time to rethink how we outperform in this B2B market.
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Future trends in content marketing
With technology changing rapidly and markets in a state of flux, marketers have a lot to navigate, live up to, and prove.
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Launching solution portfolio into enterprise for leading telecoms company
We partnered with the company to strengthen its market position, reinforce its reputation as an innovative and customer-centric organization, and set a new standard for industry excellence.
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Global marketing academy for strategic transformation at a technology leader
We designed and implemented a comprehensive marketing competencies development program, driving substantial growth in market presence and strengthening key client relationships.
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From chaos to collaboration: The rise of alliance ecosystems | Forbes
In the ever-changing world of enterprise buying, alliance ecosystems are reshaping how businesses thrive and outperform others.
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Customer satisfaction & loyalty
In an environment where over 65% of business comes from existing customers, if you neglect customer satisfaction you are missing out.
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The power of verticals
Why vertical go-to-market strategies work and how to achieve vertical GTM success.
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Achieving market-beating growth in a volatile world
If your business goal is to achieve market-beating growth, it might make sense to make some strategic investments, even in times of budgetary constraints.
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What the latest client buying research means for partner marketing teams
Momentum ITSMA’s latest Client Buying Index (CBX) research reveals some fascinating insights about how the B2B buying landscape is evolving, with cautious buyers demanding more innovation and greater collaboration from their suppliers.
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A battle of wits: How to win over the cautious buyer
Winning over a cautious buyer isn’t about what solutions you have. It’s about how well you understand your client’s environment and how you use that intelligence to engineer a deal too good to pass up. This guide reveals the four capabilities that will boost your chances of success.
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On-demand webcast: Driving GTM success through your partner ecosystem
Insights into addressing the complexities of the proliferation of partner business models and the nature of partnering which has become increasingly multi-dimensional and challenging.
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Partner ecosystems come of age
Over the last few years, the B2B tech industry has been buzzing with discussions about the shift from transactional partner channels to collaborative partner ecosystems. While the hype has often outpaced the reality, evidence suggests the concept is finally translating into tangible changes on the ground.
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Building a successful partner ecosystem starts with a strong foundation
Julie Schwartz, Senior Vice President, Research at Momentum ITSMA, gets to know her new colleague, Phil Brown, Momentum ITSMA's Head of Go-To-Market (GTM) Consulting.
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Market-beating growth in a volatile world
Our experts offer their perspectives on five major areas where B2B growth leaders should focus their efforts.
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B2B companies need to ditch the pitch and start helping
The truth is, nobody really likes a sales pitch. But what is a B2B marketer supposed to do when their whole job description is to lead people to buy what their company offers?
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Give buyers the right marketing content at the right time
Marketers need to understand not just how customers want to engage with content, but when. The trickiest part? It changes throughout the buying cycle...
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Navigating disruption: The rising value of content for B2B buyers
During our recent panel discussion, members enjoyed exclusive insights on the evolution of marketing in a post-pandemic world, courtesy of guests Sarah Alspach from EY, and Joachim Box from Fujitsu.
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Enterprise Buyers are shifting behaviors in a volatile marketplace
Forging a Clear Path for Growth, The Momentum ITSMA Customer Buying Index 2022, Wave 2 examines changes in enterprise buyer behavior during a time of economic uncertainty and marketplace disruption.
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The 2022 Momentum ITSMA Customer Buying Index (CBX) - Wave 2
'Forging a Clear Path for Growth' outlines all of the findings survey and offers recommendations for solution providers and B2B marketers who seek to drive sustained growth.