Growth insights, reports, and news for you

In the first episode of our new Spotlight Series, Tony Coppola, Executive Director of Content Services, shares his insights on the evolving role of B2B content in shaping a truly client-centric marketing strategy.

Momentum ITSMA proudly announces the winners of its 27th Global Marketing Excellence Awards and will honor their outstanding achievements at Rethink ABM – New York on October 23. 

Many providers cling to outdated perceptions of what the C-suite wants, missing the mark in their attempts to connect. Craig Walker, former Global CIO at Shell, shares what it takes to win the trust of top decision-makers.

Many providers cling to outdated perceptions of what the C-suite wants, missing the mark in their attempts to connect. Craig Walker, former Global CIO at Shell, shares what it takes to win the trust of top decision-makers.

This viewpoint explores the critical role of sales enablement in the evolving landscape of hybrid selling.

This viewpoint explores the critical role of sales enablement in the evolving landscape of hybrid selling.

Momentum ITSMA, a leading growth consultancy and pioneer of Account-Based Marketing (ABM), today announced the finalists for its Global B2B Marketing Excellence Awards. Winners will be announced in October.

Momentum ITSMA announces appointment of Chief Consulting Officer Meta Karagianni, following on from a standout year of double-digit growth from its own strategic clients. 

As the CMO at Workhuman, Richard Maclachlan has navigated the journey of securing a coveted seat at the executive table. I found out how in our recent episode of The Account-Based Marketing podcast. 

As the CMO at Workhuman, Richard Maclachlan has navigated the journey of securing a coveted seat at the executive table. I found out how in our recent episode of The Account-Based Marketing podcast. 

Although we’ve made great strides in bridging the gap between sales and marketing, the need for unification has intensified in the last few years.

Although we’ve made great strides in bridging the gap between sales and marketing, the need for unification has intensified in the last few years.

At Rethink ABM – London, renowned performance psychologist Jamil Qureshi delivered an engaging keynote on the psychology of success. 

At Rethink ABM – London, renowned performance psychologist Jamil Qureshi delivered an engaging keynote on the psychology of success. 

There's almost certainly a long list of pitfalls and missteps, especially when it comes to marketing to your major accounts. The principles are easy to grasp but much harder to put into practice.

In this episode we explore the strategies that established marketing as a key driver of growth to secure a seat at the executive table.

When a brand is rooted in history, how can you stay relevant and drive innovation without losing client trust and loyalty?

In this showcase series, we dive into the submissions of our 2023 Marketing Excellence Awards finalists and winners.

Balancing the legacy of a 240-year-old brand with the demands of innovation is a delicate art.

Despite the unquestionable importance of partner-driven go-to-market strategies and ABM initiatives, they’ve traditionally operated in separate organizational silos. However, a transformative shift is in progress, fueled by client demands for heightened synergy among their suppliers.

B2B marketing faces a crossroads as roles are splitting across departments. CMOs must become customer-centric leaders to ensure relevance, focusing on understanding client needs and spearheading growth.

B2B marketing faces a crossroads as roles splinter across departments. CMOs must become customer-centric leaders to ensure relevance, focusing on understanding client needs and spearheading growth.

When marketing leaders and industry experts from across the world come together, there’s sure to be an abundance of insights, dynamic conversations, and inspiration for growth. And this year’s Marketing Leadership Forum was no exception.

SOLD OUT - See you next year at Marketing Vision '24