Persistent Systems: Redefining growth with a client-first mindset

In this episode of The Client-Centric CMO, Gurvinder Sahni outlines how his customer-first strategy and technology-driven innovation have propelled the company to 17 consecutive quarters of market-beating growth.

With over two decades of tech leadership experience, Gurvinder reveals how Persistent has transformed its client-centric marketing approach, focusing not just on acquisition but on understanding and solving customers' most complex challenges.

“Our industry has grown very close in proximity to the customer, which gives us the ability to make them understand the value we bring.”

Under his leadership, Persistent has become a strategic partner, leveraging AI, cloud, and cybersecurity technologies to deliver personalized solutions. Gurvinder discusses how the company has built a highly differentiated brand, recognized for tackling the toughest jobs in tech.

This episode explores:

• How focusing on a high “say-do” ratio has been central to Persistent’s market-beating growth.
• Why technology has moved from a support function to a core strategic asset in marketing.
• The role of Account-Based Marketing (ABM) and generative AI in creating scalable, personalized marketing strategies.
• Why a customer-first culture is essential for aligning marketing with broader business priorities.
• How to balance the needs of high-value “whale” accounts with a diversified client portfolio.
• The impact of strategic acquisitions and how they enhance Persistent’s ability to better serve clients.
• The importance of building and leveraging an “influencer community” to drive brand credibility.
• Why, despite the rise of martech, the human element in understanding customer needs remains crucial.
• How continuous engagement, feedback loops, and agile processes help meet evolving client demands.

“We are known as large enough to scale and small enough to care. It's about ensuring you keep the customer right at the center.”

Tune in now to hear actionable insights from one of the leading CMOs in the tech space and discover how a client-centric, technology-driven strategy can fuel sustained growth and long-term success.