About us

Rethink ABM

Momentum

The consultancy that puts client relationships first

Momentum is the growth consultancy obsessed with your client success. Our market-leading Account-Based Marketing helps businesses turn accounts into valued partnerships and succeed with client-centric growth strategies. 

What we do
Networking at Rethink ABM London
Marketing Excellence Awards

Who we are

We invented ABM in 2003. Now we’re reinventing client growth.

Momentum has a history of innovation – pioneering Account-Based Marketing at the turn of the millennium. And we haven’t stopped innovating since.

Today, we help large organizations grow market share by centering their go-to-market strategy on the most important thing in business: clients. By creating deep and meaningful relationships, you can go beyond traditional business interactions and spark a spirit of partnership that propels everybody forward.

Impact of our work

  • 5x

    Improvement in win rates by embedding a strategic client culture and motivating greater senior attention on deepening client relationships.

  • 16%

    Increase in year-on-year revenue with the design and implementation of stronger strategic client programs.

  • 3,000

    Professionals that we have certified in ABM.

  • 2x

    Lift in Net Promoter Score as a result of the actions taken from our client analysis.

WHY MOMENTUM?

Client choice

Where the stakes are high and the expectations even higher. Trusted by the world's leading companies, we partner with over 60% of the S&P 100.

Execution at speed

We excel at global programs, by working closely with you as an extension of your team, drawing on expert practices, to prioritize short- and long-term client focus for rapid, sustainable value creation.

Unrivalled expertise

Nobody knows how the Global 2000 buy like we do. Our expert practices and experience ensures we partner with you to deliver lasting growth unlike any other firm.

Continuous innovation

We understand how clients buy and combine this with our go-to-market experience to fuel success. We have the expertise, tools, and processes that have defined Account-Based Marketing (ABM) and continue to lead innovation in this discipline.

Podcast

Explore the Account-Based Marketing Podcast

Dive into our top 100 management podcast Account-Based Marketing Podcast to hear how market leaders are driving strategic growth.

A collection of conversations with business leaders, sharing thoughts and practical tips for growing your valuable clients.

Latest in

Make your clients
your world

Our people think big and deliver big

Our team are as client-centric as the strategies we build.

We have a restless energy, are proactive and always lead with the best advice based on our knowledge of what really works. We take extreme ownership of our partnership with you – so you benefit from our expertise in strategic client development and marketing, our unrivalled experience in developing accounts from the global 2,000, and strong desire to help you win. 

As one team, we can help you to build win-win relationships.

See careers

Our offices

  • Core HR grey

    That speed and agility and creativity in being able to get up and running really helped.

    Gaynor Finlay

    Vice President of Marketing, CoreHR

  • Dell grey

    I knew we had a hit on our hands when the CEO of a multi-billion-pound organisation started waving the document at Michael Dell during a Zoom call. 

    Elliot Young

    Chief Technology Officer, Dell Technologies

  • Rich Data Co grey

    Lyndon and her team’s insight, vision, and laser focus on strategy execution in aligning customer executives meant we delivered our unique value proposition concisely and consistently to get a record-breaking business transformation deal over the line. She codifies that experience in this book and provides you with a step-by-step guide in how to inspire customers.

    Ada Guan

    Chief Executive Officer, Rich Data Co 

  • I truly appreciate your guidance and support with this ABM plan. I’ve enjoyed learning more about modern ABM techniques and how they can be applied to support our business growth.

  • VMware grey

    There are a lot of overnight ABM experts in the industry right now and it short changes the extensive work your subject matter experts have done to understand, strategize, build, execute, and measure ABM programs at scale.

    Christian Lowery

    Global Head of Account-Based Marketing, VMware