About us

Rethink ABM

Momentum

Lead with clients for 
market-beating growth

Momentum ITSMA drives client-led growth for high-value B2B organizations. Our strategic insights and consultancy services help firms focus on clients, fostering deeper relationships, stronger reputations, and increased revenue.

What we do
Networking at Rethink ABM London
Marketing Excellence Awards

Who we are

We invented ABM in 2003. 
Now we’re reinventing growth.

As pioneers of Account-Based Marketing, our ongoing innovation guides clients through every phase of the growth journey – from vision to execution – ensuring they consistently outperform the market. We help organizations expand their market share by centering strategies on clients, fostering deep relationships, and creating partnerships that drive success.

Proven results

  • 16%

    year-on-year growth of revenue

  • 2x

    significant boost in reputation scores

  • $1:$50

    return on investment across key accounts

  • $83m

    revenue from enhanced solutions

  • 100%

    revenue retention of named clients

  • 5x

    improvement in win rates with partners

WHY MOMENTUM?

Trusted partner

Chosen by the world's leading companies, we partner with over 60% of the S&P 100, where stakes are high and expectations even higher.

Execution at speed

We excel at global programs, working closely with you as an extension of your team, to prioritize client focus for rapid, sustainable value creation.

Unique expertise

Our deep understanding of how the Global 2000 buy ensures we deliver lasting growth unlike any other firm.

Continuous innovation

We combine our understanding of client buying behaviors with go-to-market experience to fuel success, leading innovation in Account-Based Marketing.

Podcast

Explore the Account-Based Marketing Podcast

Dive into our top 100 management podcast Account-Based Marketing Podcast to hear how market leaders are driving strategic growth.

A collection of conversations with business leaders, sharing thoughts and practical tips for growing your valuable clients.

Latest in

Make your clients
your world

Our people think big and deliver big

Our team is as client-centric as the strategies we build. 

With restless energy and proactive leadership, we provide the best advice based on what truly works. We take extreme ownership of our partnership with you, leveraging our expertise in strategic client development and marketing to help you win. 

Together, we build win-win relationships.

Explore careers

Our offices

  • VMware grey

    This program has been game-changing, completely turning around the CIO’s view of how VMware can support them.
     

    VMware marketing team

  • Lyndon has written a must-read for anyone looking to grow strategic accounts… Read this book and learn from years in the trenches.

    Paul Wooding

    Regional VP, Cloudera

  • Colt grey

    From the start, Momentum recognized the challenges to develop and execute a program like this to our accounts. The interactive network mapping and hyper-personalized content is a highly effective account-based program for us. 

    Jenni Sach

    Director, Business Partner, Colt

  • VMware grey

    There are a lot of overnight ABM experts in the industry right now and it short changes the extensive work your subject matter experts have done to understand, strategize, build, execute, and measure ABM programs at scale.

    Christian Lowery

    Global Head of Account-Based Marketing, VMware

  • With Momentum’s pedigree in Account-Based Marketing and long standing partnership with VMware, it was a no brainer to partner with them on this strategic transformation of our go-to-market.

    Chief Marketing Officer