About us

Rethink ABM

Momentum

Lead with clients for 
market-beating growth

Momentum ITSMA drives client-led growth for high-value B2B organizations. Our strategic insights and consultancy services help firms focus on clients, fostering deeper relationships, stronger reputations, and increased revenue.

What we do
Networking at Rethink ABM London
Marketing Excellence Awards

Who we are

We invented ABM in 2003. 
Now we’re reinventing growth.

As pioneers of Account-Based Marketing, our ongoing innovation guides clients through every phase of the growth journey – from vision to execution – ensuring they consistently outperform the market. We help organizations expand their market share by centering strategies on clients, fostering deep relationships, and creating partnerships that drive success.

Proven results

  • 16%

    year-on-year growth of revenue

  • 2x

    significant boost in reputation scores

  • $1:$50

    return on investment across key accounts

  • $83m

    revenue from enhanced solutions

  • 100%
  • 5x

    improvement in win rates with partners

WHY MOMENTUM?

Trusted partner

Chosen by the world's leading companies, we partner with over 60% of the S&P 100, where stakes are high and expectations even higher.

Execution at speed

We excel at global programs, working closely with you as an extension of your team, to prioritize client focus for rapid, sustainable value creation.

Unique expertise

Our deep understanding of how the Global 2000 buy ensures we deliver lasting growth unlike any other firm.

Continuous innovation

We combine our understanding of client buying behaviors with go-to-market experience to fuel success, leading innovation in Account-Based Marketing.

Podcast

Explore the Account-Based Marketing Podcast

Dive into our top 100 management podcast Account-Based Marketing Podcast to hear how market leaders are driving strategic growth.

A collection of conversations with business leaders, sharing thoughts and practical tips for growing your valuable clients.

Latest in

Make your clients
your world

Our people think big and deliver big

Our team is as client-centric as the strategies we build. 

With restless energy and proactive leadership, we provide the best advice based on what truly works. We take extreme ownership of our partnership with you, leveraging our expertise in strategic client development and marketing to help you win. 

Together, we build win-win relationships.

Explore careers

Our offices

  • Statestreet grey

    There is no way that any other partner would be able to do this type of work.

    Wendy Smith

    Managing Director of Strategic Marketing, State Street

  • Thank you so much for all your guidance and support in the last few months, all the sessions and feedback have really helped me better understand and plan for ABM.

  • Bain grey

    It's an honor to work with Momentum... it puts me in a completely different league of ABM-ers.

    Barka Pai

    Account and Industry Marketing, Bain & Company

  • Arup grey

    Arup joined Momentum to take one step closer to becoming a truly client-centric firm. During this time, our Client Team has grown and become established in providing client marketing... ensuring they put the client at the heart of their plans, engagement, and positioning activity.

    Vicky Jones

    Associate Client Teams Leader, ARUP

  • In a word, we were surprised. We didn't expect it to be as eye-opening as it was. You challenged our thinking, and we made so many decisions in such a short time. We wish we had more time together!

    Kim Blair

    Senior Director, Global Strategic Marketing | Account-Based Marketing, Salesforce