ABM certification and mentoring

ABM Certification & Mentoring Program

Our ABM certification gives you everything you need to master the practices of Account-Based Marketing and drive impact across your strategic accounts.  

Drive market-beating growth with our Account-Based Masterclass

Succeeding with Account-Based Marketing (ABM) demands a unique blend of marketing skills, leadership capability, and strong client relationships. As the pioneers of ABM, we understand the essential ingredients to drive client-centric growth.

The Momentum ITSMA ABM Virtual Certification course offers a unique opportunity to learn from top ABM experts, explore real-world case studies, and actively engage in group work and discussions. Designed as an intensive, hands-on experience, it equips participants with the methodology and skills needed to create a robust, ready-to-implement ABM plan while connecting with marketers tackling similar challenges.

  • Industry leading ABM training with over 3,000 learners
  • Immersion into the methodology and skills to succeed with ABM
  • Virtual workshops
  • Expert on-the-job mentoring and coaching 
  • Real-world on-demand case study webinars
  • Take part in group work and learn with peers

With our ABM training, you’re not only getting a certification; you’re joining an elite community of professionals who’ve harnessed our cutting-edge programs and credentials.

Who is it for?

Our industry-leading ABM Certification is exclusively designed for experienced marketing professionals who want to elevate their ABM to drive growth and innovation with priority accounts. 

What will I learn?

  • Understand the three distinct types of ABM: One-to-One, One-to Few and One-to-Many 
  • Identify priority accounts for ABM development
  • Develop new insights into accounts and influential stakeholders  
  • Design targeted, differentiated propositions
  • Craft marketing messages and integrated sales and marketing campaigns that resonate
  • Build client loyalty and intimacy 
  • Create and sustain deep, long-term relationships with executives
  • Measure your impact in terms of reputation, relationships, and revenue 
  • Actionable framework you can apply straight away

Program agenda NA/EU

June 11

What is ABM? Selecting the right accounts and knowing what is driving the account.

June 18

Playing to the account's needs and mapping and profiling stakeholders.

June 25

Developing targeted value propositions.

July 9

Planning integrated sales and marketing campaigns, executing integrated campaigns, evaluation results, summary, and next steps.

ServiceNow: Anatomy of a One-to-One ABM campaign

SAP: Anatomy of a One-to-Few ABM campaign

HP: Anatomy of a One-to-Many ABM campaign

July 16

A 30-minute live session with your mentor.

Deliverables to be uploaded followed by a 60-minute live session with your mentor.

August 1

Selecting your account and knowing what is driving it.

August 22

Playing to the account's needs; mapping and profiling stakeholders.

Sept 12

Developing targeted value propositions.

Oct 3

Planning integrated campaigns and final plan submission.

Program agenda APAC/EMEA

June 12

What is ABM? Selecting the right accounts and knowing what is driving the account.

June 19

Playing to the account's needs and mapping and profiling stakeholders.

June 26

Developing targeted value propositions.

July 10

Planning integrated sales and marketing campaigns, executing integrated campaigns, evaluating results, summary, and next steps.

ServiceNow: Anatomy of a One-to-One ABM campaign

SAP: Anatomy of a One-to-Few ABM campaign

HP: Anatomy of a One-to-Many ABM campaign

July 16

A 30-minute live session with your mentor.

Deliverables to be uploaded followed by a 60-minute live session with your mentor.

August 1

Selecting your account and knowing what’s driving it.

August 22

Playing to the account’s needs; mapping and profiling stakeholders.

Sept 12

Developing targeted value propositions.

Oct 3

Planning integrated campaigns and final plan submission.

Related insights

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  • Statestreet grey

    We were able to pilot account-based marketing really quickly, show the value that can add, and now we're looking ahead to scale across our top business opportunities.

    Iulia Balan

    Managing Director, Head of Product and Account-Based Marketing, State Street 

  • Put simply, Momentum ITSMA's team and process drive incredible impact.

    Eric Visser

    Head of Ecosystem Sourcing Services, Accenture

  • Oracle grey

    Major account sales is quite a brutal environment, and often people get fairly overwhelmed by that. I was prepared to let them work with me directly with account teams.

    Michael Avis

    Senior Director, EMEA Marketing, Oracle 

  • Salesforce grey

    Customer trust is hard won, and easily lost. Having worked firsthand with Lyndon, she knows what it takes to build trust, reputation, and relationships with key accounts. This approach works.

    Nina Gmachl-Eshuis

    Vice President, Salesforce 

  • VMware grey

    There are a lot of overnight ABM experts in the industry right now and it short changes the extensive work your subject matter experts have done to understand, strategize, build, execute, and measure ABM programs at scale.

    Christian Lowery

    Global Head of Account-Based Marketing, VMware