ABM certification and mentoring

ABM Certification & Mentoring Program

Our ABM certification gives you everything you need to master the practices of Account-Based Marketing and drive impact across your strategic accounts.  

Drive market-beating growth with our Account-Based Masterclass

Succeeding with Account-Based Marketing (ABM) demands a unique blend of marketing skills, leadership capability, and strong client relationships. As the pioneers of ABM, we understand the essential ingredients to drive client-centric growth.

The Momentum ITSMA ABM Virtual Certification course offers a unique opportunity to learn from top ABM experts, explore real-world case studies, and actively engage in group work and discussions. Designed as an intensive, hands-on experience, it equips participants with the methodology and skills needed to create a robust, ready-to-implement ABM plan while connecting with marketers tackling similar challenges.

  • Industry leading ABM training with over 3,000 learners
  • Immersion into the methodology and skills to succeed with ABM
  • Virtual workshops
  • Expert on-the-job mentoring and coaching 
  • Real-world on-demand case study webinars
  • Take part in group work and learn with peers

With our ABM training, you’re not only getting a certification; you’re joining an elite community of professionals who’ve harnessed our cutting-edge programs and credentials.

Who is it for?

Our industry-leading ABM Certification is exclusively designed for experienced marketing professionals who want to elevate their ABM to drive growth and innovation with priority accounts. 

What will I learn?

  • Understand the three distinct types of ABM: One-to-One, One-to Few and One-to-Many 
  • Identify priority accounts for ABM development
  • Develop new insights into accounts and influential stakeholders  
  • Design targeted, differentiated propositions
  • Craft marketing messages and integrated sales and marketing campaigns that resonate
  • Build client loyalty and intimacy 
  • Create and sustain deep, long-term relationships with executives
  • Measure your impact in terms of reputation, relationships, and revenue 
  • Actionable framework you can apply straight away

Program agenda NA/EU

Sep 11

What is ABM? Selecting the right accounts and knowing what is driving the account.

Sep 17

Playing to the account's needs and mapping and profiling stakeholders.

Sep 24

Developing targeted value propositions.

Sep 30

Planning integrated sales and marketing campaigns, executing integrated campaigns, evaluation results, summary, and next steps.

ServiceNow: Anatomy of a One-to-One ABM campaign

SAP: Anatomy of a One-to-Few ABM campaign

HP: Anatomy of a One-to-Many ABM campaign

Oct 9

A 30-minute live session with your mentor.

Deliverables to be uploaded followed by a 60-minute live session with your mentor.

Oct 31

Selecting your account and knowing what is driving it.

Nov 14

Playing to the account's needs; mapping and profiling stakeholders.

Dec 5

Developing targeted value propositions.

Dec 19

Planning integrated campaigns and final plan submission.

Program agenda APAC/EMEA

Sep 11

What is ABM? Selecting the right accounts and knowing what is driving the account.

Sep 17

Playing to the account's needs and mapping and profiling stakeholders.

Sep 24

Developing targeted value propositions.

Sep 30

Planning integrated sales and marketing campaigns, executing integrated campaigns, evaluating results, summary, and next steps.

ServiceNow: Anatomy of a One-to-One ABM campaign

SAP: Anatomy of a One-to-Few ABM campaign

HP: Anatomy of a One-to-Many ABM campaign

Oct 9

A 30-minute live session with your mentor.

Deliverables to be uploaded followed by a 60-minute live session with your mentor.

Oct 31

Selecting your account and knowing what’s driving it.

Nov 14

Playing to the account’s needs; mapping and profiling stakeholders.

Dec 5

Developing targeted value propositions.

Dec 19

Planning integrated campaigns and final plan submission.

Related insights

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  • Salesforce grey

    Customer trust is hard won, and easily lost. Having worked firsthand with Lyndon, she knows what it takes to build trust, reputation, and relationships with key accounts. This approach works.

    Nina Gmachl-Eshuis

    Vice President, Salesforce 

  • Dell grey

    I knew we had a hit on our hands when the CEO of a multi-billion-pound organisation started waving the document at Michael Dell during a Zoom call. 

    Elliot Young

    Chief Technology Officer, Dell Technologies

  • VMware grey

    This program has been game-changing, completely turning around the CIO’s view of how VMware can support them.
     

    VMware marketing team

  • Salesforce grey

    The strategies have served as a playbook for me over the years with my top accounts, delivering impressive results. To any B2B organization that is looking to win or grow strategic accounts, I recommend partnering with Alisha’s team.

    Danny Nail

    Global Centre of Excellence Lead, Salesforce 

  • It has been a pleasure working with you and your team. I learned a lot and enjoyed the sessions! Now I will use the learnings and execute. I will definitely recommend this training.