Expert workshops to accelerate your execution and impact revenue

The ABM Accelerator Workshop is designed to benchmark your program, prioritize key challenges, and provide a roadmap for long-term success focusing on your most critical gaps. This expert-led session provides the clarity and foundation to accelerate performance and scale impact.

Key benefits:

ABM maturity assessment: Using Momentum ITSMA’s ABM Adoption Benchmark, we’ll assess your ABM program's maturity, identifying strengths and areas for improvement against 20+ best-in-class success factors.

Strategic roadmap: For your top five focus areas, we’ll develop a clear, actionable roadmap to strengthen your approach and drive meaningful impact for your organization – using insights from over 150 benchmarked ABM programs.

What you’ll gain:

A clear view of where your ABM program performs well, and where it needs improvement.

A practical step-by-step roadmap to evolve your ABM strategy, focusing on your five critical elements.

Expert guidance and best-practice recommendations for scaling ABM with confidence and driving measurable business impact and ROI.

This workshop is a hands-on, up to half-day session that empowers you explore the most valuable generative AI applications across your ABM program.

Key benefits:

Proven framework: Using Momentum ITSMA’s 7-Step Account Development Process, we’ll help you identify opportunities to effectively apply generative AI to your ABM program. 

Deploy AI tools at scale: We’ll demonstrate the specific steps you need to take to leverage AI and accelerate the development of inputs you need to execute your ABM program. 

What you’ll gain:

A clear understanding of how generative AI can enhance your current ABM efforts.

Practical insights on where generative AI will drive the most value.

A foundational roadmap to begin scaling generative AI across use cases.

Best practices and guardrails to ensure trust, governance, and responsible AI use.

Confidence to deploy appropriate generative AI tools at scale.

This immersive workshop is designed to equip you with the insights to understand the latest B2B buyer dynamics – and how to turn those insights into smarter strategies and more effective engagement. 

Key benefits:

Understand buyer journey dynamics: Drawing on Momentum ITSMA’s Client Buying Index research, we’ll determine how well your organization aligns to buying expectations and critical decision drivers.

Buying group alignment: For a specific purchase category, we’ll work together to identify the members of the buying group, understand their role, and prioritize key personas to enhance decision-making processes. 

Effective engagement strategies: For an agreed audience, we'll use structured exercises to surface and prioritize the most effective ways to drive buyer engagement and inform sales and marketing efforts.

What you’ll gain

A clear view of today’s enterprise buyer expectations and decision drivers.

A candid assessment of where your organization excels – and where it can improve.

An aligned view of the members of the buying group and their role for an agreed purchase category.

Best practices and repeatable approaches to drive effective buyer engagement.