BNY Mellon: Building on brand legacy
Balancing the legacy of a 240-year-old brand with the demands of innovation is a delicate art.
Balancing the legacy of a 240-year-old brand with the demands of innovation is a delicate art. In this podcast, Janis Fratamico, former Head of Brand Experience at BNY Mellon, explains why forward thinking will make customers ambassadors for your brand.
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Ascendion: Harnessing marketing’s superpower to fuel client-centric growth
In this episode of the Account-Based Marketing podcast, Reshma Rahi, Associate VP, GTM Strategy and Sales Transformation, reveals how a laser focus on client needs has transformed Ascendion’s ABM strategies into a growth powerhouse.
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Spotlight Series: Driving a client-centric B2B content strategy
In the first episode of our new Spotlight Series, Tony Coppola, Executive Director of Content Services, shares his insights on the evolving role of B2B content in shaping a truly client-centric marketing strategy.
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AWS: Building the client-obsessed teams of tomorrow
Ralph Hengstenberg, Director of Industry Marketing, shares AWS's blueprint for fusing creativity, diversity, and innovation to shape the next generation of client-centric marketing leaders.