BNY Mellon: Building on brand legacy
Balancing the legacy of a 240-year-old brand with the demands of innovation is a delicate art.
Balancing the legacy of a 240-year-old brand with the demands of innovation is a delicate art. In this podcast, Janis Fratamico, former Head of Brand Experience at BNY Mellon, explains why forward thinking will make customers ambassadors for your brand.
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Autodesk: Reinventing relationships with the power of ABM
In this episode of the Account-Based Marketing podcast, Mendeil Bailey reveals how Autodesk is transforming its marketing strategy by harnessing ABM to prioritize customer needs, maximize impact, and fuel long-term growth.
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Virtusa: A zero-distance approach to client-centric excellence
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Hexagon: Elevating ABM with client-centric precision
In this episode of the Account-Based Marketing podcast, Jodi Lebow, Vice President of Global Demand Center, reveals how Hexagon is transforming its approach to growth by integrating ABM, demand generation, and client-centricity across its global operations.