Momentum ITSMA announces 2024 Global Marketing Excellence Awards winners

PwC, Kyndryl, IBM, ServiceNow, and Checkout.com secured Diamond wins at the 2024 Global Marketing Excellence Awards. 

Virtusa and Fortinet joined them in earning Gold, while Rhiannon Blackwell of PwC and Britney Bartlett of Cisco Systems celebrated individual honors.

Alisha Lyndon, CEO of Momentum ITSMA, said: "Congratulations to all our Global Marketing Excellence Award winners who embody client-led growth and adaptability in a complex landscape. Their ability to drive impactful, market-leading initiatives underscores their innovation and commitment to centering everything on clients." 

"We’re proud to celebrate these forward-thinking leaders who deepen relationships, enhance reputations, and maximize customer value, consistently pushing the boundaries of B2B marketing excellence."

This year’s results include:

• A treble win for PwC, who collected Diamond awards for Advancing Thought Leadership and, for the second consecutive year, Scaling ABM Programs, along with a Gold for Strengthening Executive Engagement. One judge said of PwC’s Diamond entries: “I don’t see how it gets any better than this.” 

   

• Rhiannon Blackwell, ABM Leader, Global Marketing Organization at PwC, was named Account-Based Marketer of the Year – one of three new awards for 2024 – for a “fantastic, creative, and effective program on a critical global and business issue.”

   

• Kyndryl secured a double win, taking Diamond in Driving Partner Collaboration and Gold in Advancing Thought Leadership, with one judge noting: “Building an effective and sustained thought leadership content generation program from scratch – in such a short time frame – is impressive.”

   

• IBM secured the Diamond award for Strengthening Executive Engagement. Judges commended “positive results in bringing marketing and sales into closer collaboration,” and “showing business value and thought leadership in a confusing and over-hyped AI landscape.” 

   

• Britney Bartlett, VP of Global Field Marketing at Cisco Systems, won the new Go-to-Market Leader of the Year category. Judges recognized her “tremendous leadership skills” and “a fusion of marketing/business acumen driving commercial impact, sales and pipeline growth, and organizational change.”

   

• Virtusa won this year’s third new award, Client Growth Program of the Year, with judges describing their submission as a “great story with impressive results.”

   

• ServiceNow secured a Diamond win in the highly competitive Enabling Sales category for their ABM campaign that demonstrated “strategic depth and creativity.” Fortinet took Gold for their “successful shift from small to large enterprise markets.”

   

• Checkout.com also secured a double win, with a Gold in Scaling ABM Programs and a Diamond for Small or Medium Business. Judges praised their “innovative approach that’s yielded remarkable results.”

Full list of Global Marketing Excellence Award winners:

ABM-er of the Year

Rhiannon Blackwell, ABM Leader, Global Marketing Organization, PwC

GTM Leader of the Year

Britney Bartlett, VP, Global Field Marketing, Cisco Systems

Client Growth Program of the Year

Virtusa

Diamond award winners:

• Advancing Thought Leadership – PwC
• Driving Partner Collaboration – Kyndryl
• Enabling Sales – ServiceNow
• Scaling ABM Programs – PwC
• Strengthening Executive Engagement – IBM
• Small or Medium Business – Checkout.com

Gold award winners:

• Advancing Thought Leadership – Kyndryl
• Driving Partner Collaboration – Virtusa
• Enabling Sales – Fortinet
• Scaling ABM Programs – Checkout.com
• Strengthening Executive Engagement – PwC

2024 Global Marketing Excellence Awards 

Momentum ITSMA’s Global Marketing Excellence Awards recognize the industry’s most ambitious sales and marketing leaders driving growth through their key accounts. A panel of international marketing executives and experts determine the award winners, providing a platform for innovative teams and individuals to showcase their best-in-class growth programs, setting the standard in B2B marketing.

About Momentum ITSMA

Momentum ITSMA is a growth consultancy that enables global organizations to achieve market-beating performance by winning, growing, and retaining their most valuable client relationships.

Our services – spanning consulting, research, learning, thought leadership, and content – help companies deepen relationships, build reputation, and grow revenue.

We pioneered Account-Based Marketing and our ongoing innovation ensures our clients outperform their competitors.

Contact: Luisa Jones luisa.jones@momentumitsma.com +44 (0)203 858 0808 

SOURCE Momentum ITSMA