The winning formula for market-beating growth

The answer lies in a relentless commitment to customer relationships, cutting-edge technology, and a culture of continuous improvement. Persistent’s strategy centers on staying close to its customers – not just understanding their needs but anticipating them and solving their most pressing challenges through innovative technology.

On a recent episode of the Client-Centric CMO podcast, I spoke with Gurvinder Sahni, Chief Marketing Officer, about how the company has “gone beyond being a service provider to become a trusted partner, deeply embedded in clients’ businesses”. 

Building partnerships and delivering on promises

Persistent’s customer-first mindset goes beyond simply delivering products or services. “It's about maintaining a continuous touch with the customer,” Gurvinder says. The company fosters deep connections through regular feedback loops and ongoing engagement, ensuring clients’ needs are met at every stage of the journey.

Whether collaborating through hackathons or hosting innovation days, Persistent embeds itself within clients’ teams. “We don’t just deliver a solution and walk away. We stay engaged and continuously provide value through collaboration.”

This commitment to partnership is backed by a high “say-do” ratio – the company consistently delivers on promises, earning a reputation for tackling complex challenges and driving exceptional results in industries like banking, insurance, and technology.

“We do more than talk about innovation; we live it,” Gurvinder says. “Our clients come to us because they know we’ll deliver. That reliability is what sets us apart from competitors who often fail to meet expectations.”

“By constantly upskilling our employees, we’re always ready to deliver the most innovative solutions.”

Leading through innovation and talent

Technology has evolved from a back-office function into a key driver of business success, and Persistent embraces this shift at its core. Over the past five years, the company has transitioned from delivering solutions to leading conversations in cutting-edge fields like AI, cloud transformation, and data analytics.

Gurvinder attributes this transformation to an acute understanding of client needs and market trends. “Our success lies in how we connect with the clients we work with. It's about understanding their evolving needs, getting closer to them, and delivering solutions that not only solve their current problems but also prepare them for the future.” 

At the heart of this innovation is ‘Persistent University’ – an investment in upskilling teams to solve the most complex problems. Through this initiative, the company has trained over 17,000 employees in AI alone, keeping Persistent at the forefront of technological advancements.

"Technology is advancing at such a rapid pace, and it’s crucial that we stay ahead of the curve. By constantly upskilling our employees, we’re always ready to deliver the most innovative solutions," Gurvinder says.

“We don’t cast a wide net. ABM allows us to focus our efforts where they’ll have the greatest impact.”

Engaging clients with precision

Account-Based Marketing (ABM) is a central component of Persistent’s strategy, allowing the company to engage key accounts with tailored messaging and personalized experiences. By aligning their marketing efforts closely with the needs of each specific client, Persistent is positioned to deliver the right solutions at the right time.

“We don’t cast a wide net. ABM allows us to focus our efforts where they’ll have the greatest impact. It’s about being relevant to the right people at the right time,” says Gurvinder. With this precision-driven approach, Persistent has been able to expand its reach and reinforce its role as a trusted partner.

"The key to our growth is simple: we treat our clients as partners, and we never stop innovating to meet their needs.”

A culture of continuous improvement

Persistent’s remarkable growth story is rooted in a relentless focus on client relationships, technological leadership, and a culture of continuous improvement. By staying close to clients, embracing innovation, and investing in team development, the company has positioned itself for ongoing success.

"The key to our growth is simple: we treat our clients as partners, and we never stop innovating to meet their needs. It’s that mindset that has fueled our success for 17 straight quarters – and will continue to drive us forward."

Listen to the full conversation on the Client-Centric CMO podcast.