Autodesk: Reinventing relationships with the power of ABM
In this episode of the Account-Based Marketing podcast, Mendeil Bailey reveals how Autodesk is transforming its marketing strategy by harnessing ABM to prioritize customer needs, maximize impact, and fuel long-term growth.
As Director of Account-Based Marketing, Americas, at Autodesk, Mendeil has extensive expertise in developing successful global and regional ABM programs. Prior to Autodesk, she led the Americas and vertical ABM team at Red Hat, where she helped refine global marketing practices. Mendeil’s career has been rooted in aligning marketing with sales to elevate customer engagement and deliver measurable impact.
Mendeil unpacks Autodesk’s strategic shift from traditional field marketing to a focused, account-first approach. Drawing on her global and regional ABM experience, she explains how putting the customer at the center – while cultivating strategic, high-value relationships – has reshaped how Autodesk delivers value and drives results.
“ABM really does have an impact like no other methodology of marketing. When you see the transformation it can make to an account, it’s mind-boggling.”
Mendeil Bailey, Director of Account-Based Marketing, Americas, Autodesk
Listen to hear how Autodesk is:
- Using ABM to strengthen customer relationships through tailored, direct engagement
- Creating tighter alignment between sales and marketing for more unified outreach
- Integrating AI tools to enhance account planning and deliver actionable insights
- Shifting to a customer-first model with high-touch, personalized enterprise marketing
- Building long-term success by investing in strategic customer relationships
- Structuring teams around verticals to better understand and serve target markets
- Developing a cohesive marketing strategy that supports broader business goals
- Rolling out ABM 4.0 to empower marketers as strategic partners to the business
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