How AI Is the Newest Member of the B2B Buying Committee, and What to Do About It
Don’t get left behind – make sure your brand is visible in the AI-driven buying journey.
How AI Is the Newest Member of the B2B Buying Committee, and What to Do About It
AI is reshaping B2B buying – and your brand can’t be invisible.
AI is rapidly becoming a key player in the buying process. B2B buyers are turning to AI to research solutions, compare providers, and validate business cases – sometimes before sales teams even get involved.
Momentum ITSMA’s Client Buying Index reveals:
- 91% of buyers now use generative AI in their purchase process, up from 36% just two years ago
- 76% say AI helps them make better purchase decisions
- 85% say AI makes it easier to understand and compare provider content
AI is no longer a ‘nice-to-have’ tool for buyers – it’s a new member of the buying committee. So, it’s more important than ever to make sure your brand is visible – not just to people, but to the technology guiding their decisions.
In this webinar, Will Nicholls, Chief Client Officer, Momentum ITSMA, and Angela Dahir, VP Strategy and Media Planning, Jellyfish, will share actionable insights and real-world examples to help you adapt and thrive in this new landscape, including:
- How AI is influencing every stage of the B2B buying journey
- Why buyers are increasingly turning to AI for research and validation
- The Share of Model concept and tool for measuring AI visibility
- CBX data on buyer behavior, adoption, and the impact of AI
- How to structure and optimize content to be AI-friendly
- Practical steps to improve AI visibility
By joining this webinar, you will:
- Understand the data driving AI adoption in B2B buying
- Learn actionable strategies to improve your brand’s AI visibility
- Get a framework and tools to benchmark and enhance your ‘Share of Model’
- Learn how to make sure your brand stays front-of-mind for AI-assisted buyers
Don’t get left behind – make sure your brand is visible in the AI-driven buying journey.
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