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Perspective Marketing leadership

Do CEOs appreciate marketing's contribution?

There is still a gap between marketing’s view of the value it brings to the business and the perceived view of senior management of that value.
Perspective Marketing leadership

Award-Winning Lessons from Marketing Leaders

As we stand on the threshold of the New Year, here are some lessons from the seven categories of winners of ITSMA’s 2018 Marketing Excellence Awards.
Perspective Marketing leadership

Finding the right cultural balance

To achieve a balance of solutions and services growth across countries, paying attention to cultural change and the personal touch is as important as leading-edge digital knowledge management.
Market insights and research Marketing leadership

The rise of the third R: Relationships

Momentum ITSMA’s 2018 State of the Marketing Profession: The year of relationships. Marketing that is more targeted, tailored, and personal.
Market insights and research Marketing leadership

2018 marketing budgets and priorities? Benchmark with the best

Momentum ITSMA's Services Marketing Budget and Trends Study documents strategic and investment priorities for top B2B services and technology firms.

It has been a pleasure working with you and your team. I learned a lot and enjoyed the sessions! Now I will use the learnings and execute. I will definitely recommend this training.
We get a partner that we can trust. Because in key accounts, it's commercially sensitive, it's really very sensitive from a relationship point of view between Oracle and its most important customers.

Michael Avis
Senior Director, EMEA Marketing, Oracle
Momentum is a strategic growth consultancy. They are partners, always bringing additional value to the table with deep knowledge and bringing innovation in their approach.

Danny Nail
Global Head of ABM, Salesforce
I truly appreciate your guidance and support with this ABM plan. I’ve enjoyed learning more about modern ABM techniques and how they can be applied to support our business growth.
The work that we have done together has really helped us elevate the position of marketing, with the board and with the wider group of JML.

Gaynor Finlay
Vice President of Marketing, CoreHR