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Latest posts
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Momentum ITSMA research themes 2021: Leading marketing in an era of uncertainty
To support B2B marketers as they recommit to driving growth, strategically, we have released our research themes for 2021.
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Equipping IT to lead in the digitally focussed new normal
CIOs are now being seen as more influential than ever before with 66% reporting that the CIO-CEO relationship had increased in strength and that 70 percent of CIOs were now assuming leadership of high-impact initiatives...
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T-systems: Unlocking revenue growth
Why is the role of the CMO so crucial for businesses looking to grow? Katharyn White, Senior Vice President and CMO of T-Systems sheds light on the question.
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Marketing's progress and purpose: Meaningful advances, not just happy talk!
Judging from the way Vodafone worked to identify the needs of their customers, the approach is not just happy talk, it’s strategic marketing.
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The Momentum ITSMA Customer Buying Index™ Series: Tony Miller
Tony Miller former Marketing VP at Disney and Marketing Director at WW joins us on the ABM Podcast as a part of the Momentum ITSMA CBX series.
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Finastra: Building operations to create customer value
How can organizations ensure their day-to-day operations can drive maximum impact?
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Adobe: Competing in the enterprise
Hear from Adobe's Senior Director of Enterprise Marketing on which strategies they are adopting to expand into new markets...
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HiPPOS are out. Code-herders, pied-pipers, storytellers, and kite-boarders are In.
A conversation with Andrew McAfee on harnessing our digital future. Inflate the opinions of analysts and trim back reliance on the gut instincts of senior executives...
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Marketing transformation: The case of microsoft
Valerie Beaulieu at Microsoft thinks marketing is the best job, and her excitement for marketing’s leadership role in digital transformation is contagious!
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To make marketing more personal, follow the leaders
Thirty-six percent of B2B marketers tell us that marketing personalization is critical for their business, that number will double over the next two years...
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Do CEOs appreciate marketing's contribution?
There is still a gap between marketing’s view of the value it brings to the business and the perceived view of senior management of that value.
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Award-Winning Lessons from Marketing Leaders
As we stand on the threshold of the New Year, here are some lessons from the seven categories of winners of ITSMA’s 2018 Marketing Excellence Awards.
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Finding the right cultural balance
To achieve a balance of solutions and services growth across countries, paying attention to cultural change and the personal touch is as important as leading-edge digital knowledge management.
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The rise of the third R: Relationships
Momentum ITSMA’s 2018 State of the Marketing Profession: The year of relationships. Marketing that is more targeted, tailored, and personal.
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2018 marketing budgets and priorities? Benchmark with the best
Momentum ITSMA's Services Marketing Budget and Trends Study documents strategic and investment priorities for top B2B services and technology firms.
