T-systems: Unlocking revenue growth
Why is the role of the CMO so crucial for businesses looking to grow? Katharyn White, Senior Vice President and CMO of T-Systems sheds light on the question.
The role of the CMO continues to be crucial for businesses looking to grow. In this episode we’re joined by Katharyn White, Senior Vice President and CMO of T-Systems who shares rich insights into how the marketing function needs evolve and winning strategies to drive business growth.
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Virtusa: A zero-distance approach to client-centric excellence
In this episode of The Client-Centric CMO, Brian Jochum shares how Virtusa has transformed its marketing by leveraging customer insights, strategic focus, and innovative technologies to prioritize client needs.
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Hexagon: Elevating ABM with client-centric precision
In this episode of the Account-Based Marketing podcast, Jodi Lebow, Vice President of Global Demand Center, reveals how Hexagon is transforming its approach to growth by integrating ABM, demand generation, and client-centricity across its global operations.
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Ricoh: From products to partnerships – a client-led transformation
How do you evolve from product-push to client-first success? Lauren Sallata cuts through the rhetoric of client-centricity, revealing what it really takes to build powerful, profitable client relationships in today's complex B2B landscape.