The power of verticals
Why vertical go-to-market strategies work and how to achieve vertical GTM success.
Vertical go-to-market (GTM) approaches are now an increasingly important element in many B2B strategies. For vendors, it can drive sales by increasing your relevance and profile, while customers can gain the tailored advice they need to leverage new technology in their particular market segment.
Verticalisation can mean anything from simple, industry-specific landing pages and adapted messaging to fully separated, go-to-market models for each vertical market. But whatever the degree of verticalisation you aim for, success rests on clear and comprehensive definitions, research, planning, and resources.
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