The power of verticals
Why vertical go-to-market strategies work and how to achieve vertical GTM success.
Vertical go-to-market (GTM) approaches are now an increasingly important element in many B2B strategies. For vendors, it can drive sales by increasing your relevance and profile, while customers can gain the tailored advice they need to leverage new technology in their particular market segment.
Verticalisation can mean anything from simple, industry-specific landing pages and adapted messaging to fully separated, go-to-market models for each vertical market. But whatever the degree of verticalisation you aim for, success rests on clear and comprehensive definitions, research, planning, and resources.
More in
-
Transforming thought leadership into a client growth lever | Forbes
Thought leadership has transformed from a brand-building exercise into a pivotal element of enterprise decision making. It’s not just about generating interest; it's about securing trust, driving differentiation, and actively influencing purchase decisions.
-
Lessons learned from Momentum ITSMA's journey with AI
Explore our journey with AI, the insights we've gained, and the innovative strategies we’ve developed, including our unique approach to ‘agentic AI’ and the CARE framework.
-
AI adoption for marketers in B2B firms
The use of AI remains a critical component of successful B2B buyers’ strategies. Here, we explore the five top use cases of generative AI, which are essential for enhancing marketing strategies and driving business success.