Global marketing academy for strategic transformation at a technology leader

“The partnership with Momentum ITSMA has been pivotal in enhancing our marketing competencies. Their expertise and insights have driven remarkable improvements in our client engagements.”

Chief Marketing Officer

 

“The strategy has exceeded our expectations, positioning us as a leader in marketing excellence and client-centric practices.”

Head of Global Marketing

Building momentum

In 2023, a major global enterprise launched a strategic initiative to enhance its marketing competencies, aiming to drive growth and strengthen key client relationships. This effort was part of a broader strategy to closely align marketing with business objectives and position the company as a leader in client engagement. The company recognized the need for advanced marketing skills, so sought to develop an integrated approach to elevate marketing capabilities across the organization.

Our engagement

We partnered with the company to design and implement a comprehensive marketing competencies development program. Acting as a trusted advisor, we conducted a detailed analysis of the existing practices and industry benchmarks. This collaboration shaped a strategic vision and a multi-year roadmap for enhancing marketing competencies throughout the organization, including:

• Establishing a governance framework to integrate advanced marketing practices across global operations, ensuring alignment with corporate objectives. 
• Developing a competency framework and training strategy tailored to diverse roles, focused on delivering impactful, innovative marketing solutions.
• Designing standardized marketing processes and tools to support marketing managers, product specialists, and industry experts to ensure consistent, scalable implementation.
• Launching a comprehensive training program to build team capabilities, supported by a suite of resources and mentorship opportunities.

Key outcomes

The enhanced marketing competencies have driven substantial growth in market presence and strengthened key client relationships. The strategic focus on marketing skills has significantly improved client satisfaction and engagement, establishing the company as a leader in innovative marketing solutions.

• Over 300 marketers certified through the program, enhancing strategic capabilities across the organization.
• A 20% increase in client engagement and satisfaction. 
• The program has expanded into five additional teams due to its success.

By empowering over 300 marketers to embrace advanced marketing principles, the initiative has extended its impact to local markets and priority accounts. Internal stakeholder feedback highlights the program’s transformative effect, with many noting it’s enhanced collaboration and strategic alignment.