Future trends in content marketing
With technology changing rapidly and markets in a state of flux, marketers have a lot to navigate, live up to, and prove.
With technology changing rapidly and markets in a state of flux, marketers have a lot to navigate, live up to, and prove.
A new report from Turtl explores what marketers should be focusing on to achieve growth in 2024. Join our senior editor, Hannah Gresty, on the panel of experts as she delves into human experience in the age of gen AI.
As partners with Turtl, we’re proud to collaborate on initiatives like Accelerate – a tech-enabled content program that empowers marketers to create customizable assets efficiently at scale.
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Accelerating client-led growth through client-centric storylines
In the current competitive environment, client centricity has become more crucial than ever. However, many organizations still struggle to implement it effectively, which has a significant impact on their bottom line. A client-centric content engine can be a crucial component in overcoming these challenges to drive sustainable growth.
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The five different types of research
There are many different types of research available to executives looking to support marketing and client-centric growth. But these are often conflated, leading to confusion over what they are meant to achieve and who the audience is.
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Measuring the impact of brand studies
In the second of three blogs from our recent roundtable, we explore why the strategic importance of brand studies goes beyond measurement – and how they can influence alignment, decisions, and growth.