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Perspective Growth

Momentum ITSMA's 2020 research agenda: Five key focus areas

From a Momentum ITSMA perspective, we see five strategic initiatives that B2B marketing leaders should be investing in this year.
Perspective Growth

Creating personalized customer experiences with conversational marketing

Jonathan Copulsky explains why conversational marketing is destined to become a top digital priority for B2B marketers and offers tips for getting started.

We were able to partner with Momentum to quickly show the value of Account-Based Marketing, to pilot that quickly, and had a big contribution to a major business win.

Iulia Balan
Managing Director, Head of Product and Account-Based Marketing, State Street
Major account sales is quite a brutal environment, and often people get fairly overwhelmed by that. I was prepared to let them work with me directly with account teams.

Michael Avis
Senior Director, EMEA Marketing, Oracle
That speed and agility and creativity in being able to get up and running really helped.

Gaynor Finlay
Vice President of Marketing, CoreHR
Customer trust is hard won, and easily lost. Having worked firsthand with Lyndon, she knows what it takes to build trust, reputation, and relationships with key accounts. This approach works.

Nina Gmachl-Eshuis
Vice President, Salesforce
Thank you so much for all your guidance and support in the last few months, all the sessions and feedback have really helped me better understand and plan for ABM.