Growth insights, reports, and news for you
Latest posts
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10 steps to better through-channel marketing
Not all through-channel marketing campaigns are equal, and it can be all too easy to get things wrong. So what are the pitfalls to avoid?
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Welcome to the new age of through-channel marketing
Through-channel marketing is a fast-changing area and an increasingly vital one for vendors to get right. So, what’s driving its growing importance?
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Do we still need enterprise sales teams?
With both buyer and seller teams working remotely in a virtual world, and with so many parts of the buying process now automated, the landscape of enterprise sales today is unrecognizable to that of a decade ago.
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The Global 2,000: 10 years of targeting your key accounts
Working deep in the global 2,000 gives us a unique insight into how each of these firms operate, their unique context, and, most critically, how they navigate buying cycles for large investment decisions.
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How competitive intelligence can transform your growth initiatives
It is not enough to develop good products and competitive pricing. Companies need to deeply understand their clients and what they need... Hear from renowned author and competitive intelligence expert Leonard Fuld.
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Marketing in the Age of Anxiety: How to respond to the new enterprise mindset
The findings from Momentum ITSMA's latest CBX® revealed the anxieties plaguing C-suite leaders following a year of reactive technology purchases and organizational pivots...
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How do I ensure our buyer personas aren't collecting virtual dust?
Understanding the distinction between a buyer profile and a buyer persona is a good start and will provide a competitive advantage.
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The secrets behind building a knockout partner-marketing program
Mark Kurtz who leads partnerships between Microsoft and Adobe talks about how to build a partner program, some of the challenges involved along the way, and shared some key tips to get the best out of your partner ecosystem.
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What do vertical marketplaces mean for B2B vendor go-to-market strategy?
In our recent eGuide, The Power of Verticals, we highlighted the growing importance of vertical specialization as a way to differentiate and protect margins.
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How to remain aligned to a rapidly changing financial services environment
The pressure for financial services to deliver has never been greater. But how can tech vendors help make this happen? How can they strengthen resilience while accelerating transformation?
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The enterprise buying team: Who’s on it and how to communicate with them
If there is one finding from the latest wave of our CBX™ that has resonated more than any other, it's this: the average size of a buying team for a $3m+ technology investment is 14 people. Find out who is buying and how to communicate with them.
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We’ve put brand building on the back burner
Momentum ITSMA's Vincent Rousselet answers the question of how to refocus on brand-building after your attention has been averted for a while.
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The Customer Buying Index™ Series – an expert view: Dowshan Humzah
Dowshan Humzah, Independent Board Director and Transformation Specialist, joins us on the ABM Podcast as a part of the Momentum ITSMA CBX™ series.
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The Momentum ITSMA Customer Buying Index™ Series: Andy Simpson-Pirie
Former CTO at Lloyd’s Banking Group and Zürich Insurance Group and now CTO Cyberfort Group, Andy Simpson-Pirie joins us on the ABM Podcast as a part of the Momentum ITSMA CBX™ series.
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Microsoft: Driving growth through change
Carrie Holmes, Director of Strategic Marketing at Microsoft, on the ways her team are transforming how they engage customers.
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Momentum ITSMA's 2020 research agenda: Five key focus areas
From a Momentum ITSMA perspective, we see five strategic initiatives that B2B marketing leaders should be investing in this year.
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Creating personalized customer experiences with conversational marketing
Jonathan Copulsky explains why conversational marketing is destined to become a top digital priority for B2B marketers and offers tips for getting started.
