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Latest posts
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What do vertical marketplaces mean for B2B vendor go-to-market strategy?
In our recent eGuide, The Power of Verticals, we highlighted the growing importance of vertical specialization as a way to differentiate and protect margins.
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How to remain aligned to a rapidly changing financial services environment
The pressure for financial services to deliver has never been greater. But how can tech vendors help make this happen? How can they strengthen resilience while accelerating transformation?
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The enterprise buying team: Who’s on it and how to communicate with them
If there is one finding from the latest wave of our CBX™ that has resonated more than any other, it's this: the average size of a buying team for a $3m+ technology investment is 14 people. Find out who is buying and how to communicate with them.
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We’ve put brand building on the back burner
Momentum ITSMA's Vincent Rousselet answers the question of how to refocus on brand-building after your attention has been averted for a while.
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The Customer Buying Index™ Series – an expert view: Dowshan Humzah
Dowshan Humzah, Independent Board Director and Transformation Specialist, joins us on the ABM Podcast as a part of the Momentum ITSMA CBX™ series.
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The Momentum ITSMA Customer Buying Index™ Series: Andy Simpson-Pirie
Former CTO at Lloyd’s Banking Group and Zürich Insurance Group and now CTO Cyberfort Group, Andy Simpson-Pirie joins us on the ABM Podcast as a part of the Momentum ITSMA CBX™ series.
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Microsoft: Driving growth through change
Carrie Holmes, Director of Strategic Marketing at Microsoft, on the ways her team are transforming how they engage customers.
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Momentum ITSMA's 2020 research agenda: Five key focus areas
From a Momentum ITSMA perspective, we see five strategic initiatives that B2B marketing leaders should be investing in this year.
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Creating personalized customer experiences with conversational marketing
Jonathan Copulsky explains why conversational marketing is destined to become a top digital priority for B2B marketers and offers tips for getting started.
