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What’s inside the Value of Thought Leadership 2025 report?

Market insights and research Thought leadership
Spotlight Series: Driving a client-centric B2B content strategy

Video Marketing leadership
Mastering engagement and scalability with Account-Based Marketing | Forbes

Perspective Account-Based Marketing
AWS: Building the client-obsessed teams of tomorrow

Podcast Marketing leadership
From chaos to clarity: Building a scalable client-led content strategy

Perspective Growth
Mastering ABM account selection in financial services

Perspective Account-Based Marketing
The best of ABM is yet to come

Market insights and research Account-Based Marketing
Five reasons to rethink ABM

Perspective Account-Based Marketing
Understanding the generative AI marketing chasm

Perspective Generative AI
Inside the mind of a CIO: How to build partnerships with the C-suite

Perspective Marketing leadership
The power of incumbency: Rethinking your marketing resource allocation

Market insights and research Account-Based Marketing
The art of alignment: Three pillars of sales and marketing cohesion

Market insights and research Marketing leadership
Latest research links mature thought leadership to superior business performance

Press release Thought leadership
What's the biggest mistake you can make with your marketing program?

Perspective Marketing leadership
Are you a thought leader or a thought lagger?

Market insights and research Thought leadership

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Perspective Growth

What do vertical marketplaces mean for B2B vendor go-to-market strategy?

In our recent eGuide, The Power of Verticals, we highlighted the growing importance of vertical specialization as a way to differentiate and protect margins.
Perspective Growth

How to remain aligned to a rapidly changing financial services environment

The pressure for financial services to deliver has never been greater. But how can tech vendors help make this happen? How can they strengthen resilience while accelerating transformation?
Perspective Growth

The enterprise buying team: Who’s on it and how to communicate with them

If there is one finding from the latest wave of our CBX™ that has resonated more than any other, it's this: the average size of a buying team for a $3m+ technology investment is 14 people. Find out who is buying and how to communicate with them.
Perspective Growth

We’ve put brand building on the back burner

Momentum ITSMA's Vincent Rousselet answers the question of how to refocus on brand-building after your attention has been averted for a while.
Podcast Growth

The Customer Buying Index™ Series – an expert view: Dowshan Humzah

Dowshan Humzah, Independent Board Director and Transformation Specialist, joins us on the ABM Podcast as a part of the Momentum ITSMA CBX™ series.
Podcast Growth

The Momentum ITSMA Customer Buying Index™ Series: Andy Simpson-Pirie

Former CTO at Lloyd’s Banking Group and Zürich Insurance Group and now CTO Cyberfort Group, Andy Simpson-Pirie joins us on the ABM Podcast as a part of the Momentum ITSMA CBX™ series.
Podcast Growth

Microsoft: Driving growth through change

Carrie Holmes, Director of Strategic Marketing at Microsoft, on the ways her team are transforming how they engage customers.
Perspective Growth

Momentum ITSMA's 2020 research agenda: Five key focus areas

From a Momentum ITSMA perspective, we see five strategic initiatives that B2B marketing leaders should be investing in this year.
Perspective Growth

Creating personalized customer experiences with conversational marketing

Jonathan Copulsky explains why conversational marketing is destined to become a top digital priority for B2B marketers and offers tips for getting started.

Lyndon has written a must-read for anyone looking to grow strategic accounts… Read this book and learn from years in the trenches.

Paul Wooding
Regional VP, Cloudera
Put simply, Lyndon’s team and process drive incredible impact. Thanks to the support of Alisha’s team, our account team was able to harmonize the siloed activities and messages and structure this in a five-pillar strategy that everyone in the account team was able to articulate well at an international bank in the Netherlands, leading to the biggest deal in the history of our company.

Eric Visser
Head of Ecosystem Sourcing Services, Accenture
Customer trust is hard won, and easily lost. Having worked firsthand with Momentum ITSMA, Alisha knows what it takes to build trust, reputation, and relationships with key accounts. This approach works.

Nina Gmachl-Eshuis
Vice President, Salesforce
That speed and agility and creativity in being able to get up and running really helped.

Gaynor Finlay
Vice President of Marketing, CoreHR
There are a lot of overnight ABM experts in the industry right now and it short changes the extensive work your subject matter experts have done to understand, strategize, build, execute, and measure ABM programs at scale.

Christian Lowery
Global Head of Account-Based Marketing, VMware

Growth insights, reports, and news for you

Recommended insights

What’s inside the Value of Thought Leadership 2025 report?

Spotlight Series: Driving a client-centric B2B content strategy

Mastering engagement and scalability with Account-Based Marketing | Forbes

AWS: Building the client-obsessed teams of tomorrow

From chaos to clarity: Building a scalable client-led content strategy

Mastering ABM account selection in financial services

The best of ABM is yet to come

Five reasons to rethink ABM

Understanding the generative AI marketing chasm

Inside the mind of a CIO: How to build partnerships with the C-suite

The power of incumbency: Rethinking your marketing resource allocation

The art of alignment: Three pillars of sales and marketing cohesion

Latest research links mature thought leadership to superior business performance

What's the biggest mistake you can make with your marketing program?

Are you a thought leader or a thought lagger?

Latest posts

What do vertical marketplaces mean for B2B vendor go-to-market strategy?

How to remain aligned to a rapidly changing financial services environment

The enterprise buying team: Who’s on it and how to communicate with them

We’ve put brand building on the back burner

The Customer Buying Index™ Series – an expert view: Dowshan Humzah

The Momentum ITSMA Customer Buying Index™ Series: Andy Simpson-Pirie

Microsoft: Driving growth through change

Momentum ITSMA's 2020 research agenda: Five key focus areas

Creating personalized customer experiences with conversational marketing

Lyndon has written a must-read for anyone looking to grow strategic accounts… Read this book and learn from years in the trenches.

Customer trust is hard won, and easily lost. Having worked firsthand with Momentum ITSMA, Alisha knows what it takes to build trust, reputation, and relationships with key accounts. This approach works.

That speed and agility and creativity in being able to get up and running really helped.

There are a lot of overnight ABM experts in the industry right now and it short changes the extensive work your subject matter experts have done to understand, strategize, build, execute, and measure ABM programs at scale.

Momentum Pulse