Microsoft: Driving growth through change
Carrie Holmes, Director of Strategic Marketing at Microsoft, on the ways her team are transforming how they engage customers.
In this episode we are joined by Carrie Holmes, Director of Strategic Marketing at Microsoft, to discuss the ways her team are transforming how they engage customers, strengthen internal buy-in, and bring increased velocity to their business.
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Ascendion: Harnessing marketing’s superpower to fuel client-centric growth
In this episode of the Account-Based Marketing podcast, Reshma Rahi, Associate VP, GTM Strategy and Sales Transformation, reveals how a laser focus on client needs has transformed Ascendion’s ABM strategies into a growth powerhouse.
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AWS: Building the client-obsessed teams of tomorrow
Ralph Hengstenberg, Director of Industry Marketing, shares AWS's blueprint for fusing creativity, diversity, and innovation to shape the next generation of client-centric marketing leaders.
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From chaos to clarity: Building a scalable client-led content strategy
The key to a successful, scalable content strategy lies in relevance, not volume. By focusing on personalization and understanding your strategy maturity, you can deliver meaningful experiences that truly resonate with your audience.