The Momentum ITSMA Customer Buying Index™ Series: Andy Simpson-Pirie
Former CTO at Lloyd’s Banking Group and Zürich Insurance Group and now CTO Cyberfort Group, Andy Simpson-Pirie joins us on the ABM Podcast as a part of the Momentum ITSMA CBX™ series.
The role of the CTO has changed. Former CTO at Lloyd’s Banking Group and Zürich Insurance Group and now CTO Cyberfort Group, Andy Simpson-Pirie describes how his role has changed, what this means for vendors looking to create partnerships and how having an insight-driven understanding of business is the key to success.
More in
-
Riverbed: Bridging the global-regional marketing divide
In a world of global expansion and local nuance, how do you strike the perfect balance in your Account-Based Marketing (ABM) strategies?
-
Building strategic partnerships with CxOs
In our latest episode, we learn the secrets to earning the trust of the C-suite and building value-driven relationships that transcend the typical vendor-client dynamic.
-
Rethinking the B2B marketing playbook: Five cornerstones for modern marketing | Forbes
Buying is complex and trust is scarce – it’s time to rethink how we outperform in this B2B market.